- Dangote Group Emerges 2019 Most Valuable Brand
Dangote Group once again emerged Nigeria’s most valuable brand following another year of successful growth and national enrichment.
MTN Nigeria trailed Dangote closely in the 2019 Top 50 Brand while Glo emerged the third most valuable brand in the country.
According to Taiwo Oluboyede, the Chief Executive Officer and country director of Top 50 Brands Nigeria, Dangote Group is the most diversified company in West Africa and one of the largest in Africa.
He said: “Dangote Cement, a member of the group is the most capitalised company on the Nigerian Stock Exchange (NSE). Dangote is expected to deliver its 650 thousands barrel per day capacity crude oil refinery with the world tallest atmospheric tower in the coming year.”
Oluboyede explained that despite MTN Nigeria’s challenges following its listing on the Nigerian Stock Exchange (NSE) market earlier in the year, the company maintained its second position in the annual ranking. MTN Nigeria is the largest telecommunication and business service provider in Nigeria.
“The brand enjoys more local affinity with the public listing and the trading of its stocks earlier in the year. Following its listing on the floor of the Nigerian Stock Exchange (NSE), MTN has been the second most capitalized company on the exchange, Oluboyede said, adding that “It is first telecommunication network service provider to be listed on the NSE premium board. By this also, MTN Nigeria is the Most Valuable Multinational in Nigeria for the year.”
Globacom, another telecom company, emerged third with 75.2 Brand Strength Measurement points. The company started the year with the unveiling of Anthony Joshua, the World’s Heavy Weight Champion as its brand ambassador.
Coca-Cola Nigeria came fourth in this year’s ranking. While Dufil Prima, manufacturer of Indomie Noodles, rose from 10th position in 2018 to 5th in 2019.
Moses Ibrahim, the media manager, Top 50 Brands Nigeria, said “Access Bank joined the top 10 class, moving 4 places from last year’s. Access has been described as a brand doing many things right. Its perception and value took a leap with the recent acquisition and seamless integration of Diamond bank.”
The top brands will be honoured at the #IAMBRANDNIGERIA award and gala in Lagos in November.