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Apple Gains Momentum In Digital Ads Market, Set To Disrupt Google And Facebook Duopoly

As it is often said that “Eras Come To An End”, this might be the case for Facebook and Google, as Apple has reportedly gained momentum by disrupting both companies’ duopoly in the advertising market.

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As it is often said that “Eras Come To An End”, this might be the case for Facebook and Google, as Apple has reportedly gained momentum by disrupting both companies’ duopoly in the advertising market.

Based on an analysis of the online ad budgets, of over 100 different consumer app companies, found that Apple’s ad business has benefited from the company’s major iOS privacy update in 2021, which made it more difficult for companies like Facebook to track users across the Internet.

Ads on Apple’s App store grew by 3.7 percent to 94.8 percent, compared to the 2021 Q2 data. Meanwhile, its competitors Facebook and Google saw a 3 percent and 1.7 percent dip in the number of mobile apps advertising respectively. 

Nearly a year after it announced its new ad policy, Apple may be bridging the gap between itself and Google and Facebook in the digital ads market.

The statistics above-mentioned signifies that more advertisers are willing to spend huge sum of money to advertise on Apple’s App Store, in addition to Apple News and Stocks.

Advertisers allocated almost 15 percent of their ad budget to Apple while both Google and Facebook saw a decline. 

This recent exponential growth recorded by Apple in the ads market, has made it join the duopoly of Facebook and Google at the top table of advertiser adoption.

It is interesting to note that Apple disrupted the entire ‘personalized advertising’ market as business houses had to reconsider their strategies.

The change in policy meant that companies like Facebook found it more difficult to track users on the vast realms of the internet. 

However, Apple remained unscathed as its advertising business grew 238 percent to $3.7 billion in 2021.

The company is not in anyway resting on its Oars, despite its huge revenue, as it is planning to add more advertisements to its first-party apps that come pre-installed on iPhone.

According to reports, Apple has already internally tested the ads on its Maps, Books, and Podcasts.

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Brands

Dangote Industries Wins ECOWAS’ Brand of The Decade Award

Dangote Industries Limited has won ECOWAS Outstanding Indigenous Conglomerate of the Decade

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Africa’s largest business conglomerate, Dangote Industries Limited has won ECOWAS Outstanding Indigenous Conglomerate of the Decade.

It was a show of accolades as the Dangote brand was named the number one brand by all standards with its Sugar and Cement production which has contributed tremendously to the infrastructure development not only in Nigeria but Africa in the last 10 years.

Speaking at the event which was held in Lagos, John Ajayi, Publisher/CEO of Marketing Edge Publications noted that the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories which span several countries in Africa. 

Mr Anthony Chiejina, Group chief, branding & communications officer, Dangote Industries noted that Dangote Industries remains at the forefront of African enterprise and that the brand, since its inception, has touched the lives of many by providing their basic needs.

Some of the awards won during the Marketing Edge Magazine’s 2022 summit included Outstanding Indigenous Conglomerate won by Dangote Industries Limited, Cement Brand of the Decade as well as Sugar Brand of the Decade

Investors King had earlier reported that Dangote Industries Ltd. (DIL) won the most admired brand in Africa for the fifth consecutive year in a row. 

During the award presentation, Group Chief Commercial Officer of Dangote Industrial Limited, Mr Rabiu Umar said “The company had risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world. People now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point.

 “We are touching lives by providing their basic needs and empowering Africans more than ever before, creating jobs, reducing capital flight, and helping the government to conserve foreign exchange drain by supporting different industrial and infrastructural projects of African governments.

We fervently believe that only Africans can develop Africa, and this gives us a stronger sense of relevance in all the countries where we have our operations”. He concluded.

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ASUS Committed to Deepen Market Shares in Nigeria

ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent

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Multinational computer hardware and consumer electronics company ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent.

The electronics company had earlier disclosed that it will continue to create innovative technologies for everyone to enjoy in Nigeria as it targets a 40 percent activation rate.

The country manager for ASUS English-speaking Africa Simplice Zaongo disclosed that ASUS is driven by innovation and commitment to quality products that include notebooks, netbooks, motherboards, graphics cards, etc as it intends to deepen the market.

He said, “I must admit, when we compare ourselves with top competitors in the market, we still manage to achieve the number three position in the consumer industry in Nigeria, according to the IDC 2022.

“Besides being the No.1 consumer notebook brand in Asia-Pacific and East Europe, ASUS gaming notebooks account for the highest market share, No.1 worldwide.

“Our market share is 16 percent, while our activation share is 17 percent.” This means that when we push into the market, there is acceptability. That’s how we interpret it.

“But when we go back over the years, we noticed that market share was below 10 percent activation. We tried to analyze what the problem was.”

While responding to how ASUS intends to go beyond its 16 percent market share to its target of 40 percent, Simplice stated three strategies the company intends to use which are; brand awareness, affordability, and public enlightenment.

According to him, the primary goal for the next quarter is to reach a 40 percent activation rate.

“To achieve our goals, we have decided to strategically deploy three options. So, the first step is to create awareness. The second one is to educate customers. And the third one is to make our laptop affordable. We think it works for us”, he added.

It should be recalled that in February 2019, Investors King reported that ASUS plans to expand its operations in East Africa.

Last week, the electronics company introduced the ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) to the Media.

The company has three distributors in Nigeria, namely Coscharis Technologies, Mitsumi Distribution, and TD Africa, as well as five service centers in Lagos, Abuja, and Port Harcourt.

 

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Dangote Group, MTN, Zenith Bank, First Bank, Others Emerge Top Brands in Nigeria

Dangote Group, MTN Nigeria, Globalcom, Zenith Bank, First Bank, Coca-Cola, and Airtel among other notable brands in Nigeria have emerged as top brands in 2022. 

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Top Brands in Nigeria in 2022

Dangote Group, MTN Nigeria, Globalcom, Zenith Bank, First Bank, Coca-Cola, and Airtel among other notable brands in Nigeria have emerged as top brands in 2022. 

Investors King learnt that Dangote Group, which has been crowned the Most Valuable Brand in Nigeria on four different occasions, yet again emerged as the Most Valuable Brand in Nigeria this year (2022). 

Dangote Group emerged top with an aggregate score of 83.7 Brand Strength Measurement Index (BSM).

The Annual Top Brands in Nigeria is an initiative of “TOP 50 BRANDS NIGERIA”. The organisation uses qualitative evaluation and non-financial estimation to analyse top corporate brands in Nigeria. 

In the hierarchy, Dangote Group was followed by MTN which came second, Globalcom was ranked third and Access Bank came fourth. 

Other brands on the top ten list are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions, respectively.

The CEO of TOP 50 BRANDS NIGERIA, Taiwo Oluboyede noted that the annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead. 

According to him “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more”

Taiwo added that “The responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises”

“As we all know, it’s not just about making propositions, but living up to its demands and consistently so. This is what makes a top brand.” He concluded. 

 

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