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Leading FMCG Companies in Nigeria



fmcg companies in Nigeria

Fast-moving Consumer Goods (FMCG) companies in Nigeria are consumer-product-based companies that have been in existence for a long time. Their product items are always in high demand and are known for a consistently wide range of consumption. 

This article will expose you to the best FMCG companies in Nigeria. It will also help you understand the terrain of FMCG companies in Nigeria in making the right decision in line with the success story of the industry. 

Firstly, let us have a look at what FMCG companies in Nigeria mean. The acronym FMCG companies refer to Fast-Moving Consumer Goods and are also known as Consumer Packaged Goods (CPG). 

FMCG are products that are sold in the market at a very minimum price, affordable. They are everyday products used by consumers and their categories include beverages, packaged and processed foods, and the counter drugs, among others. 

One of the major significance of FMCG companies in Nigeria is that they are priced very little and can easily draw up their market prospects. In many instances, FMCG companies in Nigeria have so carved their niche that their brand names are used for other brands. 

For many years, the Indomie brand has been used to call other noodles, including spaghetti. The brand ‘Close-Up’ produced by Unilever, one of the topmost FMCG companies in Nigeria has been used to call some other toothpaste, same in the case of the detergent ‘Omo’ also manufactured by Unilever.  

Having a consumer-product company may not automatically sum you to be an FMCG company but the products must be in high demand and must be products that are consumed daily by its prospective buyers.  

The best FMCG companies in Nigeria today have started somewhere, and to get the right means that you must follow the right step taken by the best FMCG. 

Though these FMCG companies in Nigeria might have witnessed the introduction of new products in the markets, they are conversant with the market trend and can easily connect to their specific customers. 

FMCG companies in Nigeria are in the top three companies contributing to the growth of the Nigerian economy. 

This shows that despite the introduction of other products in Nigeria, an FMCG company in Nigeria must keep up with its brand vision. In some cases, some of these FMCG companies in Nigeria have expanded their reach beyond Nigeria into other countries around the world.

The stunning growth in the FMCG companies in Nigeria has made the industry saturated with sometimes, unnecessary products that eventually become a waste, although it has improved market competition and product quality and affordability.  

List of FMCG companies in Nigeria

Now, let’s take a look at some of the top FMCG companies in Nigeria. These companies have made their names in the FMCG industry.  

There are countless numbers of Fast-Moving consumer goods companies in Nigeria that have remained the best. 

Some of the best fast-moving consumer goods in Nigeria are categorized under the non-durable household goods such as Packaged goods, Cosmetics, Over the Counter Drugs, Beverages, Cosmetics., Toiletries, Candies, etc. 

The FMCG companies are generally categorised into two types depending on the number of products they offer to the marketplace. The mono-brand companies offer only one type of product like the Coca-Cola company. There are also multi-product companies that offer more than one type of product like Nestlé, and Unilever. 

The following is the list of top FMCG companies in Nigeria

Dangote Group

With Dangote just winning the best brand in Africa as Africa’s pride, it has shown how much FMCG companies have helped reshape the industry across Africa.

Dangote Group is a well-known FMCG company in Nigeria and beyond. The company is known for consumable products like sugar, cement, salt, pasta, noodles, flour, etc. but has invested in an ongoing multibillion-dollar project in the oil and gas, petrochemical, fertilizer, telecommunication, steel, and agricultural sectors.

Dangote Group is one of Nigeria’s most diversified business conglomerates with a resolute reputation for excellent business practices and product quality. With its headquarters in the economic capital of Nigeria, Lagos, Dangote Group is in no doubt a top FMCG company in Nigeria. 

The company started operation as a group in 1978 with the primary aim of providing local, value-added products and services that meets the basic needs of the population.

The group presently operates in 16 other African countries. There, it builds local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.

Dangote group has 4 registered companies on the Nigerian stock exchange which include Dangote sugar refinery plc, Dangote cement plc, Dangote flour mills plc, and the NASCON allied industries. The group is famous for its cement business, being the most purchased cement in Nigeria.

Unilever Nigeria Plc 

Unilever is another popular FMCG company in Nigeria that produces different kinds of popular products like Vaseline, Royco, Knorr, Blueband, Lipton, Omo, etc. with a unique product catalog.

Unilever Nigeria Plc manufactures and markets consumer products primarily in the home, personal care, and foods categories.

Unilever Nigeria Plc is one of the leading FMCG companies in Nigeria. Founded in 1923 as one of the oldest and most reliable FMCG companies in Nigeria. It produces different kinds of popular fast-moving consumer products in Nigeria. The company is also one of the world’s best leading consumer goods companies. 

They are into manufacturing and marketing food, food ingredients, and home and personal care products. Its food segments include the production of tea, savoury, and spreads.

The company’s core products include fabric care, household cleaning, and water purification products. The FMCG company also has international brands, which include Vaseline lotion, royco, Knorr bouillon cubes, blue band margarine, Lipton, Omo multi-active detergent, and sunlight dishwashing liquid, close-up, pepsodent toothpaste, LUX soap, Lifebuoy soap, Rexona, Vaseline petroleum jelly, etc.

Nigerian Breweries PLC

Nigerian Breweries is arguably the largest beverage manufacturing company in Nigeria. Nigerian Breweries Limited is the first and largest brewing company in Nigeria.

The company was incorporated in 1946 as “Nigerian Brewery Limited” and later changed to “Nigeria Breweries Plc” after the emergence of the companies and Allied Matters Act in 1990.

The company has nine fully operational brewery branches within Nigeria. They have high-quality products being produced and distributed to all parts of Nigeria. With its rich portfolio of high-quality brands, the company is regarded as the best quality drink producing company in Nigeria.

Nigerian Brewery plc products, from its inception, include Star, Guider, Maltina, Legend Extra Stout, malt, Amstel malt, Heineken, Fayrouz, Climax herbal energy drink, and Goldberg, the premium non-alcoholic soft drink among others.

Nigerian brewery plc serves the Nigerian market and exports to other parts of Africa. Towards attaining its goal, the company acquired beer factories from Sona group and Life breweries at Ota and Onitsha respectively.

Nestle Nigeria Plc

Nestle is one of the oldest and most trusted FMCG companies by consumers that produces coffee, chocolate, baby foods, confectionery, drinks, cereals, etc.

Nestle Nigeria PLC is one of the oldest and largest foods and beverage companies in Africa. Nestle is a publicly listed food and beverage company in Nigeria. The company is majorly owned by Nestle S.S of Switzerland and was founded in 1961. 

Nestle Nigeria PLC has been producing high-quality nutritious food products to the delight of its consumer. Nestle Nigeria plc has three manufacturing sites, a few branch offices, and its headquarters in Lagos. The company’s main factory is located in Ogun State, Nigeria. This makes it easy for the distribution of their products.

The vision of the company is to improve quality of life while contributing to a healthy life through the production and marketing of different quality products. 

Their products include coffee, chocolate, baby foods, confectionery, drinks, Milo, golden morn, Nescafe, magi, food seasoning, dairy, hydrolyzed plant protein mix, confectionery, and bottled water, breakfast cereals, etc.

Chi Limited 

Chi Limited, another renowned FMCG company in Nigeria is a multi-product company that makes products like juice, refreshing fruit drinks, snacks, muffins, and yogurts amongst others.

The company is a subsidiary of Coca-Cola company. Chi limited was incorporated in 1980 and its focus is to provide good health for Nigerians. 

Chi Limited is well known for the production of fruit juices, fruit drinks, and yogurts in Nigeria making it one of the topmost FMCG companies in Nigeria.

Flour Mill in Nigeria

Flour Mill was incorporated in 1960 as a private limited liability company. Flour Mills Nigeria is another FMCG company known for the production of flour meals. One of its became a public limited liability company in 1978. The manufacturing company widely loved golden penny flour.

As a leading FMCG company in Nigeria Flour Mill has expanded its tentacles into agriculture, livestock feed, and pasta manufacturing. 

Flour Mills has once operated as a bulk cement bagging company in Apapa, Lagos state. The company has several subsidiary companies. These include Apapa bulk terminal, northern Nigeria flour mills, Nigerian eagle flour mills, Niger mills, golden pasta, golden noodles, golden sugar, UNICEM, golden shipping, Nigerian bag manufacturing company, etc.

Vital Products

The Vital group is a large conglomerate of companies in Nigeria reaching Agriculture, pharmaceuticals, and consumer products. Vital product plc was an established household brand that is trusted by a loyal consumer base and has years of quality and market share behind it.

Vital product company is most notable in the manufacturing and distribution of various fruit drinks and non-alcoholic drinks, although it launched as a pharmaceutical company. The FMCG company will be incomplete without vital products plc.

Vital Products PLC produces tomato pastes, fruit juice, non-alcoholic beverages, spreads, and seasoning brands.  The brands are specifically devised to be accessible to all demographics of Nigeria.

Dansa Foods Limited 

Dansa Foods Limited (D.F.L) is Fast Moving Consumer Goods company (FMCG) incorporated in December 1994. It is a wholly-owned Nigerian Company and a member of the Dangote Group.   Dangote Group is the largest conglomerate in Nigeria

With an understanding of the needs of the consumer, we have developed a unique handling and storage process which ensures minimum damage and expiries. We deliver fresh because we have also created a separate channel for retail and with a dedicated system and logistics process; we achieve a balance between sales and production. DANSA is a corporate Member of NIFST.

Sumal Foods Ltd

This company produces different kinds of biscuits, and wafers. Sumal Foods is synonymous with quality and is highly committed to maintaining its moral beliefs.

Sumal Foods Ltd is known for high-quality made biscuits, chewing gum, and toffees. It oversees several leading companies under their names – Yale Foods and Vital Foods. These subsidiaries are well known for popular biscuits like digestives, coconut, okin, etc.

CWAY Food and Beverages Nigeria Company Limited

This is one of the fast-rising FMCG companies in Nigeria as their products are widely consumed which consists of milk drinks, and bottled water.

PZ Cussons

PZ Cussons is a major British manufacturer of personal healthcare products and consumer goods. It manufactures household goods like Morning fresh, Toiletries, Venus, Robb, and Baby Cussons. It operates worldwide, especially in Africa and Commonwealth nations.

Pz Cussons is one of the top FMCG companies in Nigeria. Founded in 1829, Pz Cussons is an international consumer goods group with an established portfolio of trusted consumer goods brands across a range of markets. It rose to the peak of the FMCG of its outstanding innovations, creativity, and dynamism in producing and marketing its products to its consumers, meeting the consumer utility.

Pz Cussons Company manufactures personal healthcare products and consumer goods. Their marketing presence is felt in Europe, Africa, and Asia, with several factories of which their main brand is the imperial leather range of soaps, bath and shower, and cosmetic products. They run a joint venture electrical superstore in Lagos, Nigeria. 

Some of their widely used products are morning fresh, toiletries, Venus, Robb, baby Cussons, imperial leather, soaps, shampoos, gels, milk, olive oil, detergents, healthcare products, etc.

Friesland Campina Wamco Nigeria Plc

This is the top leading diary company in Nigeria with their products largely available in the market place which consists of top brands like Peak, Friso, and Three crowns.

Incorporated in 1973 and commenced operation in 1975, Friesland Campina Namco Nigeria plc was formerly known as West Africa Milk Company Nigeria PLC (WAMCO). It is an affiliate of Royal Friesland foods of The Netherland, which has its headquarters in Ikeja, Lagos. 

Friesland produces and sells a wide range of branded dairy products and fruits based drinks for the consumer market.

Friesland Campina Wamco Nigeria PLC has several operating centres, making it easy to distribute its product to the public. The top leading diary company in Nigeria with its products largely available in the market place which consists of top brands like peaks, Friso and three crowns, cheese, coffee enrichers, whey derivates, baby and children foods, ready to drink milk, milk powder, condensed milk, and butter.

DuFil Prima Foods

Produces high-quality instant noodles consumed by a large fraction of Nigeria’s population.

De United foods industries limited was incorporated in 2001 as a private limited liability company and later became a public limited liability company in 2008. Dufil prima foods became a holding company of the group in 2008 after a major restructuring.

This arises due to the growing demand for the products from the customers within and outside Nigeria. The holding company is a joint venture between the Tolaram group of Singapore and the Salim group of Indomie and currently has 2 factories. Its objective is to provide fresh and quality products to the consumer. Its famous brand is Indomie,

Dufil Prima Foods introduced Indomie to the market in Nigeria in 1995, making it the first brand that pioneered and developed the instant noodles market in Nigeria. Its manufacturing plants are the largest of their kind in Nigeria and the largest in Africa.

Daraju Industries Limited

This company produces varieties of products like detergents, toothpaste, beauty products, bathing soap, matches, dishwashing liquid soap, etc. The company has been in existence since 2008.

Other top FMCG companies in Nigeria are the Beloxxi group, Nexans Nigeria, La Casera Company Plc, OK Foods, Deli Foods, British American Tobacco, Rites Foods Ltd, Comart Nigeria Ltd, Newbisco Ltd, Honeyland Foods, and many more.  


One unique thing about Fast-Moving Consumer Goods in Nigeria is that their lifespan is often short. That is, the production date usually closer to the expiration date as compared to other products in the market. That is why it is called fast-moving consumer goods. 

To become a top brand as an FMCG company in Nigeria, you need persistence and consistency. Sometimes the Nigerian economic space may bring challenges that can influence even the best FMCG companies in Nigeria. 



Chivita Crowned “Outstanding Juice Brand of the Decade” at MarketingEdge Excellence Awards



Chivita Active Zest- Investors King

Chivita, Nigeria’s beloved fruit juice brand, emerged victorious as it clinched the highly sought-after title of “Outstanding Juice Brand of the Decade” at the esteemed MarketingEdge Brand and Advertising Excellence Awards.

The prestigious award ceremony, held recently, celebrated Chivita’s remarkable journey to becoming a beacon of excellence in the Nigerian fruit juice market over the past ten years.

The recognition underscores Chivita’s unwavering commitment to superior quality, innovation, strategic engagement, and unswerving dedication to consumer satisfaction.

The organizers of the MarketingEdge Brand and Advertising Excellence Award heaped praise on Chivita for its unparalleled contribution to the juice industry. In their words, this award is a testament to Chivita’s transformation into the gold standard for premium quality fruit juices in Nigeria.

“We also know that Chivita has been at the forefront of enlightening the public and promoting the benefit of daily fruit juice consumption for everyday wellness for over forty years, ensuring that everyone has a Chivita. This has not gone unnoticed,” they noted.

Mrs. Toyin Nnodi, the Marketing Director of CHI Limited, the parent company of Chivita, expressed her gratitude to the award organizers and the brand’s loyal consumers. She highlighted the relentless pursuit of innovation and the commitment to producing high-quality products as the driving force behind Chivita’s success.

“At CHI Limited, we have dedicated years of innovation and commitment to high-quality products with the ultimate goal of consumer preference and satisfaction. The ‘Outstanding Fruit Juice Brand of the Decade’ award to Chivita is proof that our efforts are appreciated by consumers,” she stated.

Chivita’s product lineup includes a wide range of fruit juices, juice nectars, and fruit-flavored drinks, such as Chivita 100%, Chi Exotic, Chivita Active, Chivita Ice Tea, Chivita Happy Hour, and Chivita Smart Malt. These offerings come in a variety of variants and different pack sizes and packaging formats, catering to the diverse desires of consumers for healthy and great-tasting juices.

As Chivita basks in the glory of this remarkable achievement, it continues to stand as a testament to the power of unwavering dedication to quality, innovation, and consumer satisfaction. The brand’s journey to becoming Nigeria’s outstanding juice brand of the decade is indeed a story of resilience, excellence, and an unyielding commitment to providing refreshing moments to every Nigerian, one Chivita at a time.

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Dangote Group Reigns Supreme as Nigeria’s Most Valuable Brand



The Dangote Group has proudly asserted its position as Nigeria’s most valuable brand, achieving a remarkable aggregate score of 86.2 percent on the Brand Strength Measurement (BSM) Index, a meticulous evaluation conducted by Top 50 Brands Nigeria as part of its comprehensive 2023 Top Brand Perception Assessment.

During a much-anticipated media briefing held in Lagos on Wednesday to unveil the 2023 Top 50 Brands Nigeria list, the organization lauded Dangote for its unwavering commitment to excellence, which has solidified its stature as a premier brand within the nation.

The conglomerate revealed that MTN, a formidable contender in the market, secured a closely contested second place, boasting an impressive 85 BSM index score.

This year’s rankings saw Airtel Nigeria and Globacom securing the third and fourth positions, both earning significant BSM index scores of 77.9 and 77, respectively.

BUA Group made its inaugural appearance in the Top 10, capturing the attention of industry observers with a noteworthy BSM Index score of 70.8.

The illustrious list of the Top 10 brands further includes Access Bank, Zenith Bank, Coca-Cola, GTCO, and First Bank, each of which has maintained its exceptional reputation and resonance within the Nigerian market.

Commenting on the outcomes of this year’s assessment, Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, said, “A brand is akin to a person, embodying all the traits that define its personality to the audience. When you hear a person’s name, you’re likely not merely recalling their appearance or attire, but rather who they genuinely are and the significance they hold for you.”

Oluboyede continued, “One may profess to be the best in the world and may even invest in extensive advertising to attract attention. However, the true perception of that individual is ultimately shaped by one’s personal experience. Likewise, the perception of a brand can evolve from favor to disfavor, or vice versa. This dynamic holds true for both individuals and brands alike.”

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SnackFix From Bühler Adds Value to Local Grains in Nigeria and Boosts Food Security



SnackFix - Bühler

The SnackFix small-scale cereal bar production system from Swiss technology group Bühler is the ideal solution for small and medium enterprises (SMEs) to add value to locally produced grains in Nigeria and assist the country to address food security, says Manuel Murrenhoff, Managing Director, Bühler Nigeria.

On-the-go snacking consumption in Nigeria is rising steadily, presenting opportunities for SMEs to enter the market. “In terms of bars, fruit, and sweet snacks alone, this market segment is expected to exceed half a million tonnes by 2025,” says Murrenhoff. The main driver is the burgeoning population, estimated at 223.8 million in 2023, a 2.41% increase over 2022, and expected to grow to 377 million by 2050.

“The economically active part of the Nigerian population is quite sizeable and very mobile, which is boosting on-the-go snacking consumption,” says Murrenhoff. In addition, with half of the population living below the poverty line, there is more than ever the need to drive consumption of the full range of locally grown grains to keep final product prices in check.

“With the price of wheat projected to rise to record heights, Nigeria cannot possibly feed the growing population by importing wheat and other products. On the one hand, there is a shortage of forex and on the other hand, prices are escalating globally. That is where innovation, using local grains, plays an important role in food security, especially as these can be successfully incorporated into ready-to-eat foods,” says Murrenhoff.

Iyore Amadasun, Sales and Channel Business Manager at Bühler Nigeria, says that Bühler’s Snackfix, designed for food producers seeking a share from the on-the-go snack segment, promotes the processing of locally sourced grains for snacks while maintaining the highest food safety standards.

SnackFix is a multi-grain solution that allows SMEs to innovate across the spectrum of locally produced grains in Nigeria. The technology presents an entry-level, plug-and-play solution that is compact, cost-effective, and easy to commission and operate.

SnackFix includes a continuous mixer, a cooling tunnel, and a cutting system, all in one – everything needed for quality production. The combination allows SMEs to manufacture a huge variety of cereal bars at a volume of up to 130 kg per hour.

Customers benefit from Bühler’s experience in product development using a wide range of locally produced grains including, for example, sesame seeds, cashews, and peanuts. “We can help newcomers in the market achieve the best recipe to satisfy functional and indulgence consumer requirements in this segment and then supply them with a customised solution,” says Amadasun. In addition, Bühler has an innovation centre and laboratory in Switzerland to assist with different formulations and product development.

“The ready-to-eat market is of strategic importance to Nigeria, as it can adapt local grains for snacking consumption, promote healthy eating habits, and at the same time assist with Food Security,” says Amadasun.

With offices in Lagos and Kano, Bühler Nigeria is a leader in grain and food processing and offers solutions for grain drying and storage, flour milling, rice milling, cacao and chocolate processing, wafer and biscuit, pasta and noodles, feed, and aqua feed milling. Bühler Nigeria also provides support in the form of solutions for ink and coating applications and flexible packaging systems.

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