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Leading FMCG Companies in Nigeria

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fmcg companies in Nigeria

Fast-moving Consumer Goods (FMCG) companies in Nigeria are consumer-product-based companies that have been in existence for a long time. Their product items are always in high demand and are known for a consistently wide range of consumption. 

This article will expose you to the best FMCG companies in Nigeria. It will also help you understand the terrain of FMCG companies in Nigeria in making the right decision in line with the success story of the industry. 

Firstly, let us have a look at what FMCG companies in Nigeria mean. The acronym FMCG companies refer to Fast-Moving Consumer Goods and are also known as Consumer Packaged Goods (CPG). 

FMCG are products that are sold in the market at a very minimum price, affordable. They are everyday products used by consumers and their categories include beverages, packaged and processed foods, and the counter drugs, among others. 

One of the major significance of FMCG companies in Nigeria is that they are priced very little and can easily draw up their market prospects. In many instances, FMCG companies in Nigeria have so carved their niche that their brand names are used for other brands. 

For many years, the Indomie brand has been used to call other noodles, including spaghetti. The brand ‘Close-Up’ produced by Unilever, one of the topmost FMCG companies in Nigeria has been used to call some other toothpaste, same in the case of the detergent ‘Omo’ also manufactured by Unilever.  

Having a consumer-product company may not automatically sum you to be an FMCG company but the products must be in high demand and must be products that are consumed daily by its prospective buyers.  

The best FMCG companies in Nigeria today have started somewhere, and to get the right means that you must follow the right step taken by the best FMCG. 

Though these FMCG companies in Nigeria might have witnessed the introduction of new products in the markets, they are conversant with the market trend and can easily connect to their specific customers. 

FMCG companies in Nigeria are in the top three companies contributing to the growth of the Nigerian economy. 

This shows that despite the introduction of other products in Nigeria, an FMCG company in Nigeria must keep up with its brand vision. In some cases, some of these FMCG companies in Nigeria have expanded their reach beyond Nigeria into other countries around the world.

The stunning growth in the FMCG companies in Nigeria has made the industry saturated with sometimes, unnecessary products that eventually become a waste, although it has improved market competition and product quality and affordability.  

List of FMCG companies in Nigeria

Now, let’s take a look at some of the top FMCG companies in Nigeria. These companies have made their names in the FMCG industry.  

There are countless numbers of Fast-Moving consumer goods companies in Nigeria that have remained the best. 

Some of the best fast-moving consumer goods in Nigeria are categorized under the non-durable household goods such as Packaged goods, Cosmetics, Over the Counter Drugs, Beverages, Cosmetics., Toiletries, Candies, etc. 

The FMCG companies are generally categorised into two types depending on the number of products they offer to the marketplace. The mono-brand companies offer only one type of product like the Coca-Cola company. There are also multi-product companies that offer more than one type of product like Nestlé, and Unilever. 

The following is the list of top FMCG companies in Nigeria

Dangote Group

With Dangote just winning the best brand in Africa as Africa’s pride, it has shown how much FMCG companies have helped reshape the industry across Africa.

Dangote Group is a well-known FMCG company in Nigeria and beyond. The company is known for consumable products like sugar, cement, salt, pasta, noodles, flour, etc. but has invested in an ongoing multibillion-dollar project in the oil and gas, petrochemical, fertilizer, telecommunication, steel, and agricultural sectors.

Dangote Group is one of Nigeria’s most diversified business conglomerates with a resolute reputation for excellent business practices and product quality. With its headquarters in the economic capital of Nigeria, Lagos, Dangote Group is in no doubt a top FMCG company in Nigeria. 

The company started operation as a group in 1978 with the primary aim of providing local, value-added products and services that meets the basic needs of the population.

The group presently operates in 16 other African countries. There, it builds local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.

Dangote group has 4 registered companies on the Nigerian stock exchange which include Dangote sugar refinery plc, Dangote cement plc, Dangote flour mills plc, and the NASCON allied industries. The group is famous for its cement business, being the most purchased cement in Nigeria.

Unilever Nigeria Plc 

Unilever is another popular FMCG company in Nigeria that produces different kinds of popular products like Vaseline, Royco, Knorr, Blueband, Lipton, Omo, etc. with a unique product catalog.

Unilever Nigeria Plc manufactures and markets consumer products primarily in the home, personal care, and foods categories.

Unilever Nigeria Plc is one of the leading FMCG companies in Nigeria. Founded in 1923 as one of the oldest and most reliable FMCG companies in Nigeria. It produces different kinds of popular fast-moving consumer products in Nigeria. The company is also one of the world’s best leading consumer goods companies. 

They are into manufacturing and marketing food, food ingredients, and home and personal care products. Its food segments include the production of tea, savoury, and spreads.

The company’s core products include fabric care, household cleaning, and water purification products. The FMCG company also has international brands, which include Vaseline lotion, royco, Knorr bouillon cubes, blue band margarine, Lipton, Omo multi-active detergent, and sunlight dishwashing liquid, close-up, pepsodent toothpaste, LUX soap, Lifebuoy soap, Rexona, Vaseline petroleum jelly, etc.

Nigerian Breweries PLC

Nigerian Breweries is arguably the largest beverage manufacturing company in Nigeria. Nigerian Breweries Limited is the first and largest brewing company in Nigeria. 

The company was incorporated in 1946 as “Nigerian Brewery Limited” and later changed to “Nigeria Breweries Plc” after the emergence of the companies and Allied Matters Act in 1990.

The company has nine fully operational brewery branches within Nigeria. They have high-quality products being produced and distributed to all parts of Nigeria. With its rich portfolio of high-quality brands, the company is regarded as the best quality drink producing company in Nigeria.

Nigerian Brewery plc products, from its inception, include Star, Guider, Maltina, Legend Extra Stout, malt, Amstel malt, Heineken, Fayrouz, Climax herbal energy drink, and Goldberg, the premium non-alcoholic soft drink among others.

Nigerian brewery plc serves the Nigerian market and exports to other parts of Africa. Towards attaining its goal, the company acquired beer factories from Sona group and Life breweries at Ota and Onitsha respectively.

Nestle Nigeria Plc

Nestle is one of the oldest and most trusted FMCG companies by consumers that produces coffee, chocolate, baby foods, confectionery, drinks, cereals, etc.

Nestle Nigeria PLC is one of the oldest and largest foods and beverage companies in Africa. Nestle is a publicly listed food and beverage company in Nigeria. The company is majorly owned by Nestle S.S of Switzerland and was founded in 1961. 

Nestle Nigeria PLC has been producing high-quality nutritious food products to the delight of its consumer. Nestle Nigeria plc has three manufacturing sites, a few branch offices, and its headquarters in Lagos. The company’s main factory is located in Ogun State, Nigeria. This makes it easy for the distribution of their products.

The vision of the company is to improve quality of life while contributing to a healthy life through the production and marketing of different quality products. 

Their products include coffee, chocolate, baby foods, confectionery, drinks, Milo, golden morn, Nescafe, magi, food seasoning, dairy, hydrolyzed plant protein mix, confectionery, and bottled water, breakfast cereals, etc.

Chi Limited 

Chi Limited, another renowned FMCG company in Nigeria is a multi-product company that makes products like juice, refreshing fruit drinks, snacks, muffins, and yogurts amongst others.

The company is a subsidiary of Coca-Cola company. Chi limited was incorporated in 1980 and its focus is to provide good health for Nigerians. 

Chi Limited is well known for the production of fruit juices, fruit drinks, and yogurts in Nigeria making it one of the topmost FMCG companies in Nigeria.

Flour Mill in Nigeria

Flour Mill was incorporated in 1960 as a private limited liability company. Flour Mills Nigeria is another FMCG company known for the production of flour meals. One of its became a public limited liability company in 1978. The manufacturing company widely loved golden penny flour.

As a leading FMCG company in Nigeria Flour Mill has expanded its tentacles into agriculture, livestock feed, and pasta manufacturing. 

Flour Mills has once operated as a bulk cement bagging company in Apapa, Lagos state. The company has several subsidiary companies. These include Apapa bulk terminal, northern Nigeria flour mills, Nigerian eagle flour mills, Niger mills, golden pasta, golden noodles, golden sugar, UNICEM, golden shipping, Nigerian bag manufacturing company, etc.

Vital Products

The Vital group is a large conglomerate of companies in Nigeria reaching Agriculture, pharmaceuticals, and consumer products. Vital product plc was an established household brand that is trusted by a loyal consumer base and has years of quality and market share behind it.

Vital product company is most notable in the manufacturing and distribution of various fruit drinks and non-alcoholic drinks, although it launched as a pharmaceutical company. The FMCG company will be incomplete without vital products plc.

Vital Products PLC produces tomato pastes, fruit juice, non-alcoholic beverages, spreads, and seasoning brands.  The brands are specifically devised to be accessible to all demographics of Nigeria.

Dansa Foods Limited 

Dansa Foods Limited (D.F.L) is Fast Moving Consumer Goods company (FMCG) incorporated in December 1994. It is a wholly-owned Nigerian Company and a member of the Dangote Group.   Dangote Group is the largest conglomerate in Nigeria 

With an understanding of the needs of the consumer, we have developed a unique handling and storage process which ensures minimum damage and expiries. We deliver fresh because we have also created a separate channel for retail and with a dedicated system and logistics process; we achieve a balance between sales and production. DANSA is a corporate Member of NIFST.

Sumal Foods Ltd

This company produces different kinds of biscuits, and wafers. Sumal Foods is synonymous with quality and is highly committed to maintaining its moral beliefs.

Sumal Foods Ltd is known for high-quality made biscuits, chewing gum, and toffees. It oversees several leading companies under their names – Yale Foods and Vital Foods. These subsidiaries are well known for popular biscuits like digestives, coconut, okin, etc.

CWAY Food and Beverages Nigeria Company Limited 

This is one of the fast-rising FMCG companies in Nigeria as their products are widely consumed which consists of milk drinks, and bottled water.

PZ Cussons

PZ Cussons is a major British manufacturer of personal healthcare products and consumer goods. It manufactures household goods like Morning fresh, Toiletries, Venus, Robb, and Baby Cussons. It operates worldwide, especially in Africa and Commonwealth nations.

Pz Cussons is one of the top FMCG companies in Nigeria. Founded in 1829, Pz Cussons is an international consumer goods group with an established portfolio of trusted consumer goods brands across a range of markets. It rose to the peak of the FMCG of its outstanding innovations, creativity, and dynamism in producing and marketing its products to its consumers, meeting the consumer utility.

Pz Cussons Company manufactures personal healthcare products and consumer goods. Their marketing presence is felt in Europe, Africa, and Asia, with several factories of which their main brand is the imperial leather range of soaps, bath and shower, and cosmetic products. They run a joint venture electrical superstore in Lagos, Nigeria. 

Some of their widely used products are morning fresh, toiletries, Venus, Robb, baby Cussons, imperial leather, soaps, shampoos, gels, milk, olive oil, detergents, healthcare products, etc.

Friesland Campina Wamco Nigeria Plc

This is the top leading diary company in Nigeria with their products largely available in the market place which consists of top brands like Peak, Friso, and Three crowns.

Incorporated in 1973 and commenced operation in 1975, Friesland Campina Namco Nigeria plc was formerly known as West Africa Milk Company Nigeria PLC (WAMCO). It is an affiliate of Royal Friesland foods of The Netherland, which has its headquarters in Ikeja, Lagos. 

Friesland produces and sells a wide range of branded dairy products and fruits based drinks for the consumer market.

Friesland Campina Wamco Nigeria PLC has several operating centres, making it easy to distribute its product to the public. The top leading diary company in Nigeria with its products largely available in the market place which consists of top brands like peaks, Friso and three crowns, cheese, coffee enrichers, whey derivates, baby and children foods, ready to drink milk, milk powder, condensed milk, and butter.

DuFil Prima Foods

Produces high-quality instant noodles consumed by a large fraction of Nigeria’s population.

De United foods industries limited was incorporated in 2001 as a private limited liability company and later became a public limited liability company in 2008. Dufil prima foods became a holding company of the group in 2008 after a major restructuring.

This arises due to the growing demand for the products from the customers within and outside Nigeria. The holding company is a joint venture between the Tolaram group of Singapore and the Salim group of Indomie and currently has 2 factories. Its objective is to provide fresh and quality products to the consumer. Its famous brand is Indomie,

Dufil Prima Foods introduced Indomie to the market in Nigeria in 1995, making it the first brand that pioneered and developed the instant noodles market in Nigeria. Its manufacturing plants are the largest of their kind in Nigeria and the largest in Africa.

Daraju Industries Limited

This company produces varieties of products like detergents, toothpaste, beauty products, bathing soap, matches, dishwashing liquid soap, etc. The company has been in existence since 2008.

Other top FMCG companies in Nigeria are the Beloxxi group, Nexans Nigeria, La Casera Company Plc, OK Foods, Deli Foods, British American Tobacco, Rites Foods Ltd, Comart Nigeria Ltd, Newbisco Ltd, Honeyland Foods, and many more.  

Conclusion

One unique thing about Fast-Moving Consumer Goods in Nigeria is that their lifespan is often short. That is, the production date usually closer to the expiration date as compared to other products in the market. That is why it is called fast-moving consumer goods. 

To become a top brand as an FMCG company in Nigeria, you need persistence and consistency. Sometimes the Nigerian economic space may bring challenges that can influence even the best FMCG companies in Nigeria. 

 

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Samsung Launches Its Lastest Mobile Device, ‘Galaxy A04s’ in Nigeria

Samsung has unveiled its latest mobile device, the ‘Galaxy A04s’ in the Nigerian market

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Multinational electronics manufacturing company Samsung has unveiled its latest mobile device, the ‘Galaxy A04s’ in the Nigerian market.

The new device comes in various colors such as Black, Green, White, and Copper, and is packed with a 3GB, 4B RAM with 64GB and 128GB internal storage, Investors King understands.

The A04s also supports Dual SIM and is built with a glass front, plastic back, and plastic frame. It features a triple camera: 50 MP (wide) + 2 MP (macro) + 2 MP (depth) while on the front there is an 5 MP (wide) camera.

Samsung’s launch of this device reinforces the company’s commitment in providing affordable yet quality devices that address the daily needs of consumers.

Following the launch of its latest device in the Nigerian market, Managing Director, Samsung Nigeria Charlie Lee said, “Today is quite remarkable as we introduce Galaxy A04s, ‘The Eagle’. People want a device that is convenient, safe and affordable.

“They want a device that is a one-stop shop to enjoy watching movies, playing games and be productive at the same time.

“Galaxy A04s, another pocket-friendly mobile device from Samsung has been launched in Nigeria to edge out competition, ahead of other emerging markets.

“The Galaxy A04s is an impressive device at excellent value that builds on our growing Galaxy A Series portfolio”.

“With the Galaxy A04s, our customers can experience next-generation performance, demonstrating Samsung’s commitment to providing accessible devices without compromising on quality.”

Following the current economic situation ravaging the country, Joy Tim-Ayoola, HOD MX division added that Samsung through a pay small small scheme called Flex Pay has provided the opportunity for consumers to buy the device and pay in 3-12 months’ installment with as low as N11,000 per month.

She also stated that users of the device can also repair their screens for as low as N12,500 with no limits to frequency or time. Samsung’s launch of its A04s is coming a year after it launched the A03s in 2021.

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Dangote Industries Wins ECOWAS’ Brand of The Decade Award

Dangote Industries Limited has won ECOWAS Outstanding Indigenous Conglomerate of the Decade

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Africa’s largest business conglomerate, Dangote Industries Limited has won ECOWAS Outstanding Indigenous Conglomerate of the Decade.

It was a show of accolades as the Dangote brand was named the number one brand by all standards with its Sugar and Cement production which has contributed tremendously to the infrastructure development not only in Nigeria but Africa in the last 10 years.

Speaking at the event which was held in Lagos, John Ajayi, Publisher/CEO of Marketing Edge Publications noted that the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories which span several countries in Africa. 

Mr Anthony Chiejina, Group chief, branding & communications officer, Dangote Industries noted that Dangote Industries remains at the forefront of African enterprise and that the brand, since its inception, has touched the lives of many by providing their basic needs.

Some of the awards won during the Marketing Edge Magazine’s 2022 summit included Outstanding Indigenous Conglomerate won by Dangote Industries Limited, Cement Brand of the Decade as well as Sugar Brand of the Decade

Investors King had earlier reported that Dangote Industries Ltd. (DIL) won the most admired brand in Africa for the fifth consecutive year in a row. 

During the award presentation, Group Chief Commercial Officer of Dangote Industrial Limited, Mr Rabiu Umar said “The company had risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world. People now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point.

 “We are touching lives by providing their basic needs and empowering Africans more than ever before, creating jobs, reducing capital flight, and helping the government to conserve foreign exchange drain by supporting different industrial and infrastructural projects of African governments.

We fervently believe that only Africans can develop Africa, and this gives us a stronger sense of relevance in all the countries where we have our operations”. He concluded.

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ASUS Committed to Deepen Market Shares in Nigeria

ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent

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Multinational computer hardware and consumer electronics company ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent.

The electronics company had earlier disclosed that it will continue to create innovative technologies for everyone to enjoy in Nigeria as it targets a 40 percent activation rate.

The country manager for ASUS English-speaking Africa Simplice Zaongo disclosed that ASUS is driven by innovation and commitment to quality products that include notebooks, netbooks, motherboards, graphics cards, etc as it intends to deepen the market.

He said, “I must admit, when we compare ourselves with top competitors in the market, we still manage to achieve the number three position in the consumer industry in Nigeria, according to the IDC 2022.

“Besides being the No.1 consumer notebook brand in Asia-Pacific and East Europe, ASUS gaming notebooks account for the highest market share, No.1 worldwide.

“Our market share is 16 percent, while our activation share is 17 percent.” This means that when we push into the market, there is acceptability. That’s how we interpret it.

“But when we go back over the years, we noticed that market share was below 10 percent activation. We tried to analyze what the problem was.”

While responding to how ASUS intends to go beyond its 16 percent market share to its target of 40 percent, Simplice stated three strategies the company intends to use which are; brand awareness, affordability, and public enlightenment.

According to him, the primary goal for the next quarter is to reach a 40 percent activation rate.

“To achieve our goals, we have decided to strategically deploy three options. So, the first step is to create awareness. The second one is to educate customers. And the third one is to make our laptop affordable. We think it works for us”, he added.

It should be recalled that in February 2019, Investors King reported that ASUS plans to expand its operations in East Africa.

Last week, the electronics company introduced the ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) to the Media.

The company has three distributors in Nigeria, namely Coscharis Technologies, Mitsumi Distribution, and TD Africa, as well as five service centers in Lagos, Abuja, and Port Harcourt.

 

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