Connect with us

Brands

Consumer Prefer Chivita Ice Tea Fueled for All-Natural Ingredients

Published

on

chivita

Traditionally, consumers buy beverages with a main focus on their taste, price, and convenience. However, as consumption knowledge advances, consumers are paying more attention to the beneficial health value of their Ready-to-Drink beverages, particularly as it concerns the use of all-natural ingredients, nutritional value and artificial sweeteners.

In this vein, more consumers have started to turn to beverage options like Ice Tea to stay hydrated and provide valuable vitamins required by the body. Chivita Ice Tea contains antioxidants. Antioxidants have been known to fight free radicals in the body, reduce stress and aid mental rejuvenation. However, in order to maximize the benefits of ice tea, it is advised to opt for trusted brands that are made from natural tea extracts without any added preservatives.

As such, a cross section of consumers interviewed has expressed their preference for Chivita Ice Tea. The brand has continued to appeal to consumers with its unique intrinsic product benefits of all-natural ingredients, source of Vitamin C, and its superior taste with no artificial sweeteners. Chivita Ice Tea is a refreshing tea extract beverage with real fruit juice, offering consumers the natural health benefits of tea extracts as well as real fruit juice, all in one.

Chikodi Okonkwo, a nurse, said that after a sweltering hot day, her beverage preference for hydration and rejuvenation is Chivita Ice Tea.

“I have come to cherish Chivita Ice Tea not only for its refreshing taste, but also for its good quality which are key considerations for consumers like me with a keen eye for health and wellness,” she noted.

Rasheed Olukoya, a civil servant, stated, “Ice tea consumers like myself are becoming more savvy and adventurous, putting a premium on quality and health consideration in addition to great taste. Chivita Ice Tea fits the bill when I need a quick boost. It is a perfectly healthy choice with natural taste.”

For CHI Limited, according to Marketing Director, Mrs. Toyin Nnodi, the positive feedback provides added motivation for the company to continue to innovate to meet consumers’ needs at all points in time.

“We are excited with the feedback from consumers on Chivita Ice Tea and will continue to ensure that their favourite Ice Tea meets their expectations for a healthier, delightful and natural great-tasting beverage.”

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

Continue Reading
Comments

Brands

Eat’N’Go Expands To East Africa, Projects 180 Stores By Year End

Published

on

In a bid to further extend its tentacles beyond the West African market, Eat’N’Go limited, one of the leading Quick Service Restaurant (QSR) operators in Nigeria and master franchisee for world-class food brands – Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt, announced its expansion into the East African market.

This development comes after the successful acquisition of the franchisee which operated Cold Stone Creamery and Domino’s Pizza in Kenya. This acquisition will see Eat’N’Go limited become the largest Domino’s pizza and Cold Stone Creamery Master Franchisee in Africa with operations in Nigeria and Kenya.

Since its entrance to Nigeria in 2012, the QSR company has grown exponentially and has continuously nurtured the drive to extend its footprint across the African market. This acquisition provides them their first foreign market expansion, making them a Pan African company with a total number of 147 outlets across Africa and a projection to reach 180 stores by end of 2021.

Group Chief Executive Officer and Managing Director Eat’N’Go Limited, Patrick McMichael said that expanding into East Africa represents a very exciting time in the growth of the organization and also a strategic investment for the firm and its stakeholders. “Over the years, we have fostered the mission to not just bring the best QSR brands to Africa, but to directly impact on Africa’s economy and we are glad we are finally on the way to making this happen. Studying the growth of the Kenyan market in the last couple of years, we are convinced that now is the time to extend our footprint into the country.”

“We are very thrilled about this expansion as this move avails us more opportunity to provide Jobs to more Africans, especially in times like this. We remain thankful to all our customers, partners, and stakeholders who have supported us this far and we are more than ready to strengthen our dedication in satisfying the needs of our customers” Patrick added.

Eat’N’Go has over the years maintained its position as the leading food franchisee in Nigeria. As it expands its presence to other parts of Africa, the organization also places a strong focus on the quality of its products and services of all its three brands. The expansion to this new region is in line with the company’s plan to reach 180 stores across Africa by the end of 2021.

The milestone achievement and development will better position the company in its contribution to Nigeria and Africa’s economy. Currently home to over 3000 staff members across Africa, the company is committed to continuously provide job and business opportunities across the continent.

Eat’N’Go launched in 2012 in Nigeria with the vision to become the premier food operator in Africa. Today, the company has over 147 stores in Nigeria and Kenya and it continues to deliver on this promise by successfully rolling out the globally recognised brands Cold Stone Creamery and Domino’s Pizza across Africa. The company continues to expand its presence in key markets by fusing company goals with new strategic development goals and is projected to reach 180 stores across Africa by end of 2021.

Continue Reading

Brands

Shoprite Exit: LCCI Explains Challenges Hurting Business Operations in Nigeria

Published

on

shoprite

Following the recent announcement of Shoprite, a leading South Africa retail giant, that it is leaving the Nigerian market due to harsh business environment and tough business policies, Dr Muda Yusuf, the Director-General, Lagos Chamber of Commerce and Industry (LCCI) has explained some of the challenges responsible for such decision despite Nigeria’s huge population size.

Yusuf said while such decision is negative for the Nigerian economy, several factors like harsh business environment could have forced the company to make such decision. He said it also could be due to intense competitive pressure.

He said, “Shoprite is an international brand with presence in 14 African countries and about 3,000 stores. The comparative analysis of returns on investment in these countries may have informed the decision to exit the Nigeria market.

“The opportunities for retail business in Nigeria is immense. But the competition in the sector is also very intense.

“There are departmental stores in practically every neighbourhood in our urban centres around the country. There is also a strong informal sector presence in the retail sector. It is a very competitive space.”

According to the Director-General, there are also important investment climate issues that constitute downside risks to big stores like Shoprite.

He said, “These include the trade policy environment, which imposes strict restrictions on imports; the regulatory environment, which is characterised by a multitude of regulators making endless demands.

“There is also the foreign exchange policy, which has made imports and remittances difficult for foreign investors. There are challenges of infrastructure which put pressures on costs and erodes profit margins.”

The LCCI boss added, “But we need to stress that Shoprite is only divesting and selling its shares; Shoprite as a brand will remain. I am sure there are many investors who will be quite delighted to take over the shares.

“It should be noted that there are other South African firms in Nigeria doing good business. We have MTN, Multichoice, Stanbic IBTC, and Standard Chartered Bank, among others. Some of them are making more money in Nigeria than in South Africa.”

He added that some sectors are more vulnerable to the challenges of the business environment than others.

Continue Reading

Brands

Trophy Celebrates Leading Beer Brand Position with Unveiling of Tallest Beer Bottle

Published

on

Consumers of premium lager, Trophy were treated to a unique experience when the beer makers unveiled Nigeria’s tallest bottle in Lagos.

The epoch-making event which held at the Ikeja City Mall in Lagos had in attendance Trophy brand ambassadors: Falz and Femi Adebayo, celebrities, government officials, consumers, and other stakeholders.

Speaking at the occasion, Marketing Director, International Breweries Plc, Tolulope Adedeji revealed that the decision to erect Nigeria’s tallest beer bottle which stands at 46 feet was borne out of the desire to commemorate Trophy’s feat as the number one beer brand in Nigeria.

“We are the leading beer brand in Nigeria today, especially in the South West where we have received a lot of love from our consumers, and that’s why we resolved to honour them with this one-of-a-kind experience,” she said.

Poets, dancers, drummers and praise singers were on-hand to thrill consumers who purchased at least six cans of beer—an experience the Marketing Manager, Trophy, Bamise Oyegbami described as Waa Gbayi.

“The Numero Uno project we are experiencing today is the unveiling of the Trophy fibreglass structure which appears to be the tallest ever considering the absence of a record of its type according to the Guinness World Records. It is a follow up to the waa gbayi experience where we took the honour to the homes of our consumers by giving them a personalised experience of what it is to be an “Honourable” through activities such as praise-singing and socialising with free drinks,” Oyegbami said.

A loyal Trophy consumer, Femi Oyeleke who witnessed the event applauded Trophy lagers ingenuity with the creation and unveiling of Nigeria’s tallest beer bottle. The 38-year-old described Trophy’s commitment to doing something out of the ordinary as “refreshingly different”

Next up on the Numero Uno train is the ancient city of Ibadan where the 14 metres (45.9FT) and 3.8 metres (12.5 FT) in diameter bottle will also be unveiled.

Continue Reading

Trending