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Chivita Wins Award

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One of the leading fruit juice brands, Chivita 100%, has emerged as the Best Premium Quality Natural Fruit Juice Brand of the Decade at the recently held West Africa Brands Excellence Awards in Lagos to mark its 10th anniversary of recognising excellence.

The West Africa Brands Excellence Awards is awarded annually to companies, agencies & brands that have been consistent in delivering impressive results within the 12 months of review, as well as to individuals who have shown true achievements in their respective sectors.

The award was in recognition of Chivita 100%’s market leadership in the fruit juice category as the brand continues to be at the forefront of enlightening and promoting 100% fruit juice consumption for everyday wellness.

Chivita 100% is a Proudly Nigerian premium fruit juice produced from best quality real natural fruits with no added sugar, no artificial colors, and no preservatives. It is perfect as a daily source of vitamins, minerals, and antioxidants, which provide nourishment for health-conscious consumers.

According to the Institute of Brand Management of Nigeria, the organisers of the awards, “Chivita 100% has been recognised as the fruit juice brand of the decade because of its immense contributions to the growth, development, continuous innovation, and market leadership in the fruit juice category of the Nigerian Fast Moving Consumer Goods (FMCG) industry.”

Speaking on the award, Managing Director of CHI Limited, Mr. Deepanjan Roy, thanked its organisers for recognising Chivita 100%’s strides for innovative excellence in the last decade.

“The fruit juice brand of the decade award for Chivita 100% is a positive scorecard of our efforts to maintain dominance in the fruit juice category through innovation, consumer satisfaction and driving the 100% fruit juice consumption narrative in Nigeria through advocacy and engagements,” he added.

Chivita 100% offers consumers a range of nourishing 100% fruit juice choices. It is available in 1Litre pack size in five variants – Orange, Apple, Pineapple, Red Grape, and Real Lychee.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

Brands

Amazon To Open African Headquarters In South Africa

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US retail giant, Amazon has announced that it would be opening its first African office in South Africa with a real estate investment of over R4 billion. This announcement is coming a week after Twitter choose to open its first African office in Ghana.

Authorities in Cape Town noted that Amazon would be occupying a new development in River Club, a prime section of the city. This new development will create 5,239 jobs in the construction phase alone. Along with 19,000 indirect and induced jobs.

The 15-hectare parcel of land will cost R4 billion and include two precincts. Authorities said the first precinct of 60,000sqm would occupy different layers of development, while the second section of 70,000 will hold Amazon headquarters in Africa.

“US retail giant, Amazon, will be the anchor tenant, opening a base of operations on the African continent. The development is envisaged to take place in phases, with construction set to take place over three to five years.

It is clear that this development offers many economic, social, and environmental benefits for the area. We are committed to driving investment to revitalize the economy, which is slowly recovering following the impact of Covid-19.” This was affirmed by Cape town city officials.

Earlier last week, Techcrunch had reported that Amazon announced the opening of Amazon Salon, the retailer’s first hair salon and a place where Amazon aims to test new technologies with the general public.

Amazon has had its web engineering giant AWS in South Africa for years, but its main e-commerce services have not been available anywhere on the continent.

This announcement came a week after Twitter announced the decision to set up its first African office and headquarters in Accra Ghana. Twitter claimed that Ghana’s democratic and economic strides made the West African country a highly competitive destination over Nigeria and other countries.

It was unclear whether Amazon considered Nigeria and similar parameters as Twitter while deciding its African base.

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2021 Maltina Teacher Of The Year Contest Begins

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The Nigerian Brewery Plc, on Tuesday in Lagos, announced the commencement of entries for the 2021 edition of the Maltina Teacher of the Year competition.

Entries for the 7th edition of the competition begin today, Tuesday 20th April to Friday, June 25th, 2021.

Mrs. Shade Morgan, Corporate Affairs Director, Nigerian Breweries Plc, organiser and sponsor of the competition, announced the kick-off at a press conference in Lagos.

Morgan declared that the seven-year-old initiative had continued to impact, motivate teachers, promote the teaching profession and quality learning across the country.

The competition that had been on the Felix Ohiwerei Education Trust Fund, is to identify, showcase and celebrate exemplary teachers in both the public and private secondary schools nationwide.

The 2021 winner of the competition would go home with a trophy and a N6.5million cash prize.

Besides, the winner would also benefit from an all-expense paid capacity development training abroad, while the school represented would equally get a block of six classrooms or computer laboratory depending on the needs of the school.

A breakdown of the winning prize shows that aside from the N500,000 as state champion, the winner also wins N1 million as a national champion and would also be paid N1 million yearly for the next five years provided he or she remains in the teaching profession.

Morgan explained that all participants must be certified by the Teachers Registration Council of Nigeria (TRCN).

According to her, the first and second runner-ups would receive N1 million and N750,000 respectively, in addition to another N500,000 as champions from their respective states, saying that other state champions would go home with N500,000 each.

Since its inception, the Maltina Teacher of the Year initiative has produced six grand winners; Rose Nkemdilim Obi, Anambra (2015), Imoh Essien, Akwa Ibom (2016), Felix Ariguzo, Delta State (2017), Olasunkanmi Opeifa, FCT (2018), Ezem Collins (2019) and Anani Olubunmi Adamawa (2020).

At the hybrid event, Registrar of the Teachers Registration Council of Nigeria (TRCN), Professor Josiah Ajiboye, in his remarks online, lauded NBL through the Felix Ohiwerei Education Trust Fund for sustaining the competition that had promoted excellence and put the names of teachers in Nigeria in the global arena.

Ajiboye described the Maltina Teacher of the Year Competition as a permanent feature in the nation’s education calendar and pledged continued support of TRCN in uplifting the rating of teachers in the country.

In the same vein, the National President of the Nigeria Union of Teachers(NUT), Dr. Idris Nasir, represented by Mr. Segun Raheem, the National Treasurer urged other corporate organisations to take a queue from the NBL initiative that had become a platform for demonstration of excellence by teachers in Nigeria.

Besides, the reigning champion, Anani Oluwabunmi of Concordia College, Jimeta, Yola, Adamawa State, who was part of the briefing online, said the award had added to her confidence and enhanced her rating as a teacher.

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MILO Cereal Launches New Online Campaign, ‘Beast Mode – Activated’

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MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots.

Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports.

This aims to celebrate how MILO Protein helps active kids unleash their own full potential, take their training to the next level and successfully compete with their peers.

The campaign launched on 16 April and will run across various social channels and online videos.

Connecting Plots creative partner Dave Jansen said the approach to the MILO Protein cereal campaign was about tapping into the teen mindset and being less overt and more authentic.

“Creating advertising that doesn’t feel like a ‘sell’ is the challenge when targeting teens,” Jansen said in a statement.

“We’ve shied away from the polished tropes of traditional, achievement driven sports ads to bring this to life in a way that hopefully gives life to a teenager’s desire to do their best, feel like they are stepping into their future adult self and showing how MILO Protein Cereal can help on that journey.”

Cereal Partners Worldwide’s marketing manager, Keara Deignan, added: “Aussies grew up with MILO cereal, it’s a staple of every Australian pantry.

“However, we’ve seen that as teens start to carve out their own identities, their consumption habits change so this product aims to keep pace with their active on-the-go lifestyle.”

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