One of the leading fruit juice brands, Chivita 100%, has emerged as the Best Premium Quality Natural Fruit Juice Brand of the Decade at the recently held West Africa Brands Excellence Awards in Lagos to mark its 10th anniversary of recognising excellence.
The West Africa Brands Excellence Awards is awarded annually to companies, agencies & brands that have been consistent in delivering impressive results within the 12 months of review, as well as to individuals who have shown true achievements in their respective sectors.
The award was in recognition of Chivita 100%’s market leadership in the fruit juice category as the brand continues to be at the forefront of enlightening and promoting 100% fruit juice consumption for everyday wellness.
Chivita 100% is a Proudly Nigerian premium fruit juice produced from best quality real natural fruits with no added sugar, no artificial colors, and no preservatives. It is perfect as a daily source of vitamins, minerals, and antioxidants, which provide nourishment for health-conscious consumers.
According to the Institute of Brand Management of Nigeria, the organisers of the awards, “Chivita 100% has been recognised as the fruit juice brand of the decade because of its immense contributions to the growth, development, continuous innovation, and market leadership in the fruit juice category of the Nigerian Fast Moving Consumer Goods (FMCG) industry.”
Speaking on the award, Managing Director of CHI Limited, Mr. Deepanjan Roy, thanked its organisers for recognising Chivita 100%’s strides for innovative excellence in the last decade.
“The fruit juice brand of the decade award for Chivita 100% is a positive scorecard of our efforts to maintain dominance in the fruit juice category through innovation, consumer satisfaction and driving the 100% fruit juice consumption narrative in Nigeria through advocacy and engagements,” he added.
Chivita 100% offers consumers a range of nourishing 100% fruit juice choices. It is available in 1Litre pack size in five variants – Orange, Apple, Pineapple, Red Grape, and Real Lychee.
Chivita Crowned “Outstanding Juice Brand of the Decade” at MarketingEdge Excellence Awards
Dangote Group Reigns Supreme as Nigeria’s Most Valuable Brand
The Dangote Group has proudly asserted its position as Nigeria’s most valuable brand, achieving a remarkable aggregate score of 86.2 percent on the Brand Strength Measurement (BSM) Index, a meticulous evaluation conducted by Top 50 Brands Nigeria as part of its comprehensive 2023 Top Brand Perception Assessment.
During a much-anticipated media briefing held in Lagos on Wednesday to unveil the 2023 Top 50 Brands Nigeria list, the organization lauded Dangote for its unwavering commitment to excellence, which has solidified its stature as a premier brand within the nation.
The conglomerate revealed that MTN, a formidable contender in the market, secured a closely contested second place, boasting an impressive 85 BSM index score.
This year’s rankings saw Airtel Nigeria and Globacom securing the third and fourth positions, both earning significant BSM index scores of 77.9 and 77, respectively.
BUA Group made its inaugural appearance in the Top 10, capturing the attention of industry observers with a noteworthy BSM Index score of 70.8.
The illustrious list of the Top 10 brands further includes Access Bank, Zenith Bank, Coca-Cola, GTCO, and First Bank, each of which has maintained its exceptional reputation and resonance within the Nigerian market.
Commenting on the outcomes of this year’s assessment, Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, said, “A brand is akin to a person, embodying all the traits that define its personality to the audience. When you hear a person’s name, you’re likely not merely recalling their appearance or attire, but rather who they genuinely are and the significance they hold for you.”
Oluboyede continued, “One may profess to be the best in the world and may even invest in extensive advertising to attract attention. However, the true perception of that individual is ultimately shaped by one’s personal experience. Likewise, the perception of a brand can evolve from favor to disfavor, or vice versa. This dynamic holds true for both individuals and brands alike.”
SnackFix From Bühler Adds Value to Local Grains in Nigeria and Boosts Food Security
The SnackFix small-scale cereal bar production system from Swiss technology group Bühler is the ideal solution for small and medium enterprises (SMEs) to add value to locally produced grains in Nigeria and assist the country to address food security, says Manuel Murrenhoff, Managing Director, Bühler Nigeria.
On-the-go snacking consumption in Nigeria is rising steadily, presenting opportunities for SMEs to enter the market. “In terms of bars, fruit, and sweet snacks alone, this market segment is expected to exceed half a million tonnes by 2025,” says Murrenhoff. The main driver is the burgeoning population, estimated at 223.8 million in 2023, a 2.41% increase over 2022, and expected to grow to 377 million by 2050.
“The economically active part of the Nigerian population is quite sizeable and very mobile, which is boosting on-the-go snacking consumption,” says Murrenhoff. In addition, with half of the population living below the poverty line, there is more than ever the need to drive consumption of the full range of locally grown grains to keep final product prices in check.
“With the price of wheat projected to rise to record heights, Nigeria cannot possibly feed the growing population by importing wheat and other products. On the one hand, there is a shortage of forex and on the other hand, prices are escalating globally. That is where innovation, using local grains, plays an important role in food security, especially as these can be successfully incorporated into ready-to-eat foods,” says Murrenhoff.
Iyore Amadasun, Sales and Channel Business Manager at Bühler Nigeria, says that Bühler’s Snackfix, designed for food producers seeking a share from the on-the-go snack segment, promotes the processing of locally sourced grains for snacks while maintaining the highest food safety standards.
SnackFix is a multi-grain solution that allows SMEs to innovate across the spectrum of locally produced grains in Nigeria. The technology presents an entry-level, plug-and-play solution that is compact, cost-effective, and easy to commission and operate.
SnackFix includes a continuous mixer, a cooling tunnel, and a cutting system, all in one – everything needed for quality production. The combination allows SMEs to manufacture a huge variety of cereal bars at a volume of up to 130 kg per hour.
Customers benefit from Bühler’s experience in product development using a wide range of locally produced grains including, for example, sesame seeds, cashews, and peanuts. “We can help newcomers in the market achieve the best recipe to satisfy functional and indulgence consumer requirements in this segment and then supply them with a customised solution,” says Amadasun. In addition, Bühler has an innovation centre and laboratory in Switzerland to assist with different formulations and product development.
“The ready-to-eat market is of strategic importance to Nigeria, as it can adapt local grains for snacking consumption, promote healthy eating habits, and at the same time assist with Food Security,” says Amadasun.
With offices in Lagos and Kano, Bühler Nigeria is a leader in grain and food processing and offers solutions for grain drying and storage, flour milling, rice milling, cacao and chocolate processing, wafer and biscuit, pasta and noodles, feed, and aqua feed milling. Bühler Nigeria also provides support in the form of solutions for ink and coating applications and flexible packaging systems.
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