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Christmas Shopping: Nigerians Opt for Low-cost Brands

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  • Christmas Shopping: Nigerians Opt for Low-cost Brands

There has been a remarkable shift in the shopping arrangements by people ahead of the Yuletide as most shoppers now go for goods that are not expensive; just as they look for suitable alternatives for the expensive ones.

An interior decorator, Ego Oranu, said she would only shop for food and her children’s items.

“I am not buying clothes for myself; I’ll make do with the clothes that I bought last year. After buying food and stuff for the kids, there will really not be much left over because prices of things have gone up,” she said.

The President, Ikeja Shop Owners’ Association, Mr. John Okonkwo, also said, “The price of virtually every product has risen by almost 100 per cent. For instance, a five litre keg of Kings’ vegetable oil that previously sold for N1,500 now sells for N3,500 and 10kg of Semovita that was sold for N1,200 is now N3, 200. We bought one carton of tomato puree for N1,500 before; now it is N3,000. Everything that previously sold for N1,000 now sells for about N3,000,” he said.

For seasoning, Okonkwo said a carton of Maggi that sold for N5,000 was being sold for N8,000 while a similar carton of Knorr cubes that went for N4,800 had gone up to N7,200.

Hamper makers who used this period to make a lot of money lamented the ‘dry’ situation of things as they complained that many people had shunned hampers this time around.

“People are not buying items because there is no money. The sales this year are too dull. It has never been this bad. Two years ago, in a day, I made up to N200,000; but now, one would be lucky to see N40,000. Imagine somebody putting up a market of more than N2m only to sell N40,000 in a day,” Okonkwo lamented.

Most shoppers have also defined their priorities for the season since food and clothing items are expensive. Those that have chosen food consider cheaper alternatives to expensive food items.

A retired civil servant, Mrs. Roseline Akinroye, said, “I am already looking for alternatives to rice. I do not have to eat foreign rice in any case because it is not as nutritious as local rice. I can eat local rice or our local delicacies like amala, ewedu and efo riro. I can entertain my visitors with pounded yam instead of rice. Nigerians have a lot of food choices.

“I love eating turkey meat but if that is too expensive, I will buy local chicken. Also, I don’t have to buy imported drinks. I can make my lemonade at home with natural fruits, which are healthier.”

Similarly, a retired Independent National Electoral Commission employee, Mrs. yetunde Odeyemi, advised Nigerians to cut their coat according to their ‘pocket’ this Christmas.

She said, “Rice is expensive. We can eat eba and beans, although beans is expensive;it is better than rice,” she said.

An architect, Mr. Francis Eche, said he would buy more of food items than clothes since both are expensive, adding that the body needed food more than clothes.

A fashion designer, Blessing Ehikweme, said because of the high cost of living, she would concentrate on food.

Mrs. Vivian Okorie also said her shopping would be minimal because of the recession. “There is no money in the country for even people working not to talk of those that don’t have work. I will concentrate on food; then for clothes, if I have to buy any, I will buy Ankara instead of foreign materials.”

Another housewife, Esther Ifere, working with a health and nutrition firm, also said she would shop more of food than clothes.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Gold

Gold Steadies After Initial Gains on Reports of Israel’s Strikes in Iran

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Gold, often viewed as a haven during times of geopolitical uncertainty, exhibited a characteristic surge in response to reports of Israel’s alleged strikes in Iran, only to stabilize later as tensions simmered.

The yellow metal’s initial rally came on the heels of escalating tensions in the Middle East, with concerns mounting over a potential wider conflict.

Spot gold soared as much as 1.6% in early trading as news circulated regarding Israel’s purported strikes on targets in Iran.

This surge, reaching a high of $2,400 a ton, reflected the nervousness pervading global markets amidst the saber-rattling between the two nations.

However, as the day progressed, media reports from both countries appeared to downplay the impact and severity of the alleged strikes, contributing to a moderation in gold’s gains.

Analysts noted that while the initial spike was fueled by fears of heightened conflict, subsequent assessments suggesting a less severe outcome helped calm investor nerves, leading to a stabilization in gold prices.

Traders had been bracing for a potential Israeli response following Iran’s missile and drone attack over the weekend, raising concerns about a retaliatory spiral between the two adversaries.

Reports of an explosion in Iran’s central city of Isfahan further added to the atmosphere of uncertainty, prompting flight suspensions and exacerbating market jitters.

In addition to geopolitical tensions, gold’s rally in recent months has been underpinned by other factors, including expectations of US interest rate cuts, sustained central bank buying, and robust consumer demand, particularly in China.

Despite the initial surge followed by stabilization, gold remains sensitive to developments in the Middle East and broader geopolitical dynamics.

Investors continue to monitor the situation closely for any signs of escalation or de-escalation, recognizing gold’s role as a traditional safe haven in times of uncertainty.

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Commodities

Global Cocoa Prices Surge to Record Levels, Processing Remains Steady

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Cocoa futures in New York have reached a historic pinnacle with the most-active contract hitting an all-time high of $11,578 a metric ton in early trading on Friday.

This surge comes amidst a backdrop of challenges in the cocoa industry, including supply chain disruptions, adverse weather conditions, and rising production costs.

Despite these hurdles, the pace of processing in chocolate factories has remained constant, providing a glimmer of hope for chocolate lovers worldwide.

Data released after market close on Thursday revealed that cocoa processing, known as “grinds,” was up in North America during the first quarter, appreciating by 4% compared to the same period last year.

Meanwhile, processing in Europe only saw a modest decline of about 2%, and Asia experienced a slight decrease.

These processing figures are particularly noteworthy given the current landscape of cocoa prices. Since the beginning of 2024, cocoa futures have more than doubled, reflecting the immense pressure on the cocoa market.

Yet, despite these soaring prices, chocolate manufacturers have managed to maintain their production levels, indicating resilience in the face of adversity.

The surge in cocoa prices can be attributed to a variety of factors, including supply shortages caused by adverse weather conditions in key cocoa-producing regions such as West Africa.

Also, rising demand for chocolate products, particularly premium and artisanal varieties, has contributed to the upward pressure on prices.

While the spike in cocoa prices presents challenges for chocolate manufacturers and consumers alike, industry experts remain cautiously optimistic about the resilience of the cocoa market.

Despite the record-breaking prices, the steady pace of cocoa processing suggests that chocolate lovers can still expect to indulge in their favorite treats, albeit at a higher cost.

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Crude Oil

Dangote Refinery Leverages Cheaper US Oil Imports to Boost Production

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The Dangote Petroleum Refinery is capitalizing on the availability of cheaper oil imports from the United States.

Recent reports indicate that the refinery with a capacity of 650,000 barrels per day has begun leveraging US-grade oil to power its operations in Nigeria.

According to insights from industry analysts, the refinery has commenced shipping various products, including jet fuel, gasoil, and naphtha, as it gradually ramps up its production capacity.

The utilization of US oil imports, particularly the WTI Midland grade, has provided Dangote Refinery with a cost-effective solution for its feedstock requirements.

Experts anticipate that the refinery’s gasoline-focused units, expected to come online in the summer months will further bolster its influence in the Atlantic Basin gasoline markets.

Alan Gelder, Vice President of Refining, Chemicals, and Oil Markets at Wood Mackenzie, noted that Dangote’s entry into the gasoline market is poised to reshape the West African gasoline supply dynamics.

Despite operating at approximately half its nameplate capacity, Dangote Refinery’s impact on regional fuel markets is already being felt. The refinery’s recent announcement of a reduction in diesel prices from N1,200/litre to N1,000/litre has generated excitement within Nigeria’s downstream oil sector.

This move is expected to positively affect various sectors of the economy and contribute to reducing the country’s high inflation rate.

Furthermore, the refinery’s utilization of US oil imports shows its commitment to exploring cost-effective solutions while striving to meet Nigeria’s domestic fuel demand. As the refinery continues to optimize its production processes, it is poised to play a pivotal role in Nigeria’s energy landscape and contribute to the country’s quest for self-sufficiency in refined petroleum products.

Moreover, the Nigerian government’s recent directive to compel oil producers to prioritize domestic refineries for crude supply aligns with Dangote Refinery’s objectives of reducing reliance on imported refined products.

With the flexibility to purchase crude using either the local currency or the US dollar, the refinery is well-positioned to capitalize on these policy reforms and further enhance its operational efficiency.

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