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Christmas Shopping: Nigerians Opt for Low-cost Brands

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  • Christmas Shopping: Nigerians Opt for Low-cost Brands

There has been a remarkable shift in the shopping arrangements by people ahead of the Yuletide as most shoppers now go for goods that are not expensive; just as they look for suitable alternatives for the expensive ones.

An interior decorator, Ego Oranu, said she would only shop for food and her children’s items.

“I am not buying clothes for myself; I’ll make do with the clothes that I bought last year. After buying food and stuff for the kids, there will really not be much left over because prices of things have gone up,” she said.

The President, Ikeja Shop Owners’ Association, Mr. John Okonkwo, also said, “The price of virtually every product has risen by almost 100 per cent. For instance, a five litre keg of Kings’ vegetable oil that previously sold for N1,500 now sells for N3,500 and 10kg of Semovita that was sold for N1,200 is now N3, 200. We bought one carton of tomato puree for N1,500 before; now it is N3,000. Everything that previously sold for N1,000 now sells for about N3,000,” he said.

For seasoning, Okonkwo said a carton of Maggi that sold for N5,000 was being sold for N8,000 while a similar carton of Knorr cubes that went for N4,800 had gone up to N7,200.

Hamper makers who used this period to make a lot of money lamented the ‘dry’ situation of things as they complained that many people had shunned hampers this time around.

“People are not buying items because there is no money. The sales this year are too dull. It has never been this bad. Two years ago, in a day, I made up to N200,000; but now, one would be lucky to see N40,000. Imagine somebody putting up a market of more than N2m only to sell N40,000 in a day,” Okonkwo lamented.

Most shoppers have also defined their priorities for the season since food and clothing items are expensive. Those that have chosen food consider cheaper alternatives to expensive food items.

A retired civil servant, Mrs. Roseline Akinroye, said, “I am already looking for alternatives to rice. I do not have to eat foreign rice in any case because it is not as nutritious as local rice. I can eat local rice or our local delicacies like amala, ewedu and efo riro. I can entertain my visitors with pounded yam instead of rice. Nigerians have a lot of food choices.

“I love eating turkey meat but if that is too expensive, I will buy local chicken. Also, I don’t have to buy imported drinks. I can make my lemonade at home with natural fruits, which are healthier.”

Similarly, a retired Independent National Electoral Commission employee, Mrs. yetunde Odeyemi, advised Nigerians to cut their coat according to their ‘pocket’ this Christmas.

She said, “Rice is expensive. We can eat eba and beans, although beans is expensive;it is better than rice,” she said.

An architect, Mr. Francis Eche, said he would buy more of food items than clothes since both are expensive, adding that the body needed food more than clothes.

A fashion designer, Blessing Ehikweme, said because of the high cost of living, she would concentrate on food.

Mrs. Vivian Okorie also said her shopping would be minimal because of the recession. “There is no money in the country for even people working not to talk of those that don’t have work. I will concentrate on food; then for clothes, if I have to buy any, I will buy Ankara instead of foreign materials.”

Another housewife, Esther Ifere, working with a health and nutrition firm, also said she would shop more of food than clothes.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Energy

Egypt Increases Fuel Prices by 15% Amid IMF Deal

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Egypt has raised fuel prices by up to 15% as the country looks to cut state subsidies as part of a new agreement with the International Monetary Fund (IMF).

The oil ministry announced increases across a variety of fuel products, including gasoline, diesel, and kerosene.

However, fuel oil used for electricity and food-related industries will remain unaffected to protect essential services.

This decision comes after a pricing committee’s quarterly review, reflecting Egypt’s commitment to align with its financial obligations under the IMF pact.

Egypt is in the midst of recalibrating its economy following a massive $57 billion bailout, orchestrated with the IMF and the United Arab Emirates.

The IMF, which has expanded its support to $8 billion, emphasizes the need for Egypt to replace untargeted fuel subsidies with more focused social spending.

This is seen as a crucial component of a sustainable fiscal strategy aimed at stabilizing the nation’s finances.

Effective immediately, the cost of diesel will increase to 11.5 Egyptian pounds per liter from 10.

Gasoline prices have also risen, with 95, 92, and 80-octane types now costing 15, 13.75, and 12.25 pounds per liter, respectively.

Despite the hikes, Egypt’s fuel prices remain among the lowest globally, trailing only behind nations like Iran and Libya.

The latest increase follows recent adjustments to the price of subsidized bread, another key staple for Egyptians, underscoring the government’s resolve to navigate its economic crisis through tough reforms.

While the rise in fuel costs is expected to impact millions, analysts suggest the inflationary effects might be moderate.

EFG Hermes noted that the gradual removal of subsidies and a potential hike in power tariffs could have a relatively limited impact on overall consumer prices.

They predict that the deceleration in inflation will persist throughout the year.

Egypt’s efforts to manage inflation have shown progress, with headline inflation slowing for the fourth consecutive month in June.

This trend offers a glimmer of hope for the government as it strives to balance economic stability with social welfare.

The IMF and Egyptian officials are scheduled to meet on July 29 for a third review of the loan program. Approval from the IMF board could unlock an additional $820 million tranche, further supporting Egypt’s economic restructuring.

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Crude Oil

Oil Prices Rise on U.S. Inventory Draws Despite Global Demand Worries

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Oil prices gained on Wednesday following the reduction in U.S. crude and fuel inventories.

However, the market remains cautious due to ongoing concerns about weak global demand.

Brent crude oil, against which Nigerian crude oil is priced, increased by 66 cents, or 0.81% to $81.67 a barrel. Similarly, U.S. West Texas Intermediate crude climbed 78 cents, or 1.01%, to $77.74 per barrel.

The U.S. Energy Information Administration (EIA) reported a substantial decline in crude inventories by 3.7 million barrels last week, surpassing analysts’ expectations of a 1.6-million-barrel draw.

Gasoline stocks also fell by 5.6 million barrels, while distillate stockpiles decreased by 2.8 million barrels, contradicting predictions of a 250,000-barrel increase.

Phil Flynn, an analyst at Price Futures Group, described the EIA report as “very bullish,” indicating a potential for future crude draws as demand appears to outpace supply.

Despite these positive inventory trends, the market is still wary of global demand weaknesses. Concerns stem from a lackluster summer driving season in the U.S., which is expected to result in lower second-quarter earnings for refiners.

Also, economic challenges in China, the world’s largest crude importer, and declining oil deliveries to India, the third-largest importer, contribute to the apprehension about global demand.

Wildfires in Canada have further complicated the supply landscape, forcing some producers to cut back on production.

Imperial Oil, for instance, has reduced non-essential staff at its Kearl oil sands site as a precautionary measure.

While prices snapped a three-session losing streak due to the inventory draws and supply risks, the market remains under pressure.

Factors such as ceasefire talks between Israel and Hamas, and China’s economic slowdown, continue to weigh heavily on traders’ minds.

In recent sessions, WTI had fallen 7%, with Brent down nearly 5%, reflecting the volatility and uncertainty gripping the market.

As the industry navigates these complex dynamics, analysts and investors alike are closely monitoring developments that could further impact oil prices.

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Commodities

Economic Strain Halts Nigeria’s Cocoa Industry: From 15 Factories to 5

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Once a bustling sector, Nigeria’s cocoa processing industry has hit a distressing low with operational factories dwindling from 15 to just five.

The cocoa industry, once a vibrant part of Nigeria’s economy, is now struggling to maintain even a fraction of its previous capacity.

The five remaining factories, operating at a combined utilization of merely 20,000 metric tons annually, now run at only 8% of their installed capacity.

This stark reduction from a robust 250,000 metric tons reflects the sector’s profound troubles.

Felix Oladunjoye, chairman of the Cocoa Processors Association of Nigeria (COPAN), voiced his concerns in a recent briefing, calling for an emergency declaration in the sector.

“The challenges are monumental. We need at least five times the working capital we had last year just to secure essential inputs,” Oladunjoye said.

Rising costs, especially in energy, alongside a cumbersome regulatory environment, have compounded the sector’s woes.

Farmers, who previously sold their cocoa beans to processors, now prefer to sell to merchants who offer higher prices.

This shift has further strained the remaining processors, who struggle to compete and maintain operations under the harsh economic conditions.

Also, multiple layers of taxation and high energy costs have rendered processing increasingly unviable.

Adding to the industry’s plight are new export regulations proposed by the National Agency for Food and Drug Administration and Control (NAFDAC).

Oladunjoye criticized these regulations as duplicative and detrimental, predicting they would lead to higher costs and penalties for exporters.

“These regulations will only worsen our situation, leading to more shutdowns and job losses,” he warned.

The cocoa processing sector is not only suffering from internal economic challenges but also from a tough external environment.

Nigerian processors are finding it difficult to compete with their counterparts in Ghana and Ivory Coast, who benefit from lower production costs and more favorable export conditions.

Despite Nigeria’s potential as a top cocoa producer, with a global ranking of the fourth-largest supplier in the 2021/2022 season, the industry is struggling to capitalize on its opportunities.

The decline in processing capacity and the industry’s current state of distress highlight the urgent need for policy interventions and financial support.

The government’s export drive initiatives, aimed at boosting the sector, seem to be falling short. With the industry facing over N500 billion in tied-up investments and debts, the call for a focused rescue plan has never been more urgent.

The cocoa sector remains a significant part of Nigeria’s economy, but without substantial support and reforms, it risks falling further into disrepair.

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