Connect with us

Markets

‘Sun Trust is the Bank for Small and Medium Enterprises’

Published

on

SunTrust Bank Limited

Muhammad Jibril, founding CEO of Sun Trust Bank was in New York shortly after he secured the licence for the commercial bank. Nduka Nwosu reports that his emphasis is on financial technology banking, with the small and medium scale enterprises as his main focus

The invisible hand of destiny like in all things that produce good works, led him along the way. The same destiny provided a guardian angel who guided him as he walked down the path of progression. Today Muhammad Jibril’s dream of remaining a key player in the banking sector has become a dream come true. He first hinted this reporter in Abuja that his Sun Trust Savings & Loans Limited later a mortgage bank, was only a step in actualising that dream.

So by September 15 last year when the licence arrived, Jibril 45 knew the die was cast to launch out. However, Jibril’s mother may have to take a large chunk of the credit that has brought her son to the doorstep of his dream. Only recently corporate Nigeria led by one of the world’s richest men Aliyu Dangote applauded him for taking the right step in the right direction, the launching of Sun Trust Bank whose cutting edge is to grow the small and medium scale industry sector.

Back in Gombe as a primary school pupil, Jibril spent his time while on holidays giving a helping hand to his mother in the farmland, doing commodities, buying and selling farm gate products-cotton, groundnuts, et al transported to different parts of the country-Kano, the east and Lagos where they were often shipped for export.

Jibril’s mother who even today transacts business with her phone, had grown to be a prosperous businesswoman, expanding her network by employing the ‘idle’ funds into some investment outlet, a financial intermediation that helped those who needed quick loans to pay for school fees, keep the family going until when the next monthly salary arrived. or for some other reason that called for a sense of urgency. All this became her son’s early learning curve, what Donald Trump would have called the art of the deal.

It was not by accident therefore that Jibril who took a degree in Economics from the University of Abuja found himself in the banking strong room of Union Bank Aba, employed in what he describes as the lowest form of banking, counting money and dealing with the Aba market traders as a youth corper. That was the real initiation that has taken him in a long journey and embrace of different financial institutions round the world. That grooming positioned him for his job at Citibank where he was employed as a cashier

On his unique selling point, Jibril contends for any people to grow or develop, you need to have access to finance and the engine room to the growth of each and every economy is the small and medium enterprises, yet they are without access to finance. “I have seen it, I have lived among them all through my life,” Jibril says with a footnote, “we must find an institution that will clearly provide the funding and support of small and medium enterprises. That has always been my passion and this would propel the economic growth of this country, there is no doubt about it.”

Thus come the next 12 months, Jibril is confident he would have met his target of growing the bank’s revenue by one billion naira and N30 billion in five years. He projects a customer base of 10 million using other banking agents and network providers such as Airtel to get to those areas where Sun Trust may be physically restricted to operate as a regional bank, to expand its customer base. “We hope that in the next five years, we would be able to achieve a target of ten million customers which is one-third of the current banking industry number,” he asserts with confidence

He will still be involved in regular banking business accepting deposits, explaining it would be the bank’s major focus while growing its liability base with the much needed liquidity expected to provide funding for those in need of it.

Indeed Jibril has a pedigree that reinforces his high expectations of success. A beneficiary of one of the federal government’s unity colleges, Jibril was determined to make himself a global citizen through academic exposure and professionalism.

In between his career, he took time off to study. He went to the Imperial College London for his MBA programme and Harvard University for a one year post-graduate management program and subsequently at the New York University where he obtained an M.Sc. in Risk Management.

With Citibank, the sky became the limit growing at various levels, moving to trade finance, foreign exchange, and treasury and as an analyst before rising to a managerial position. Overseas, he worked with Barclays Bank in the UK after his MBA programme, and then moved to Switzerland before returning home.

The 1990s offered a platform for the emergence of new banks one of which was Bond Bank. On his return home, Jibril got a job with the new bank as the regional manager in-charge of Abuja and its northern operations. Bond Bank was eventually merged with some other banks to form Skye Bank under the heat of consolidation. Jibril took time off for one year and later took a job with Abuja based Aso Savings and Loans, a mortgage bank owned by the FCT, where he was executive director after which he left for the Postgraduate Management Program at Harvard. On his return, he founded the SunTrust Savings and Loans Ltd, later known as SunTrust Mortgage Bank and now SunTrust Bank.

The sector Jibril has ventured into has over the years remained a debatable conversation that has defied attainment of the high expectation of becoming the engine room or hub of positive change for the industrial sector. When the National Economic Reconstruction Fund (NERFUND) was initiated under military president Ibrahim Babangida’s government, the mandate was to provide funds for the SMEs as one of the crucial steps at economic diversification, away from the sole dependence on oil.

It received critical acclaim. Over the years however, NERFUND became passive as the alternative driver against a mono-oil economy and not much has been said about its achievements that would have helped to turn around the industrial sector. So the question is why Jibril believes his bank would make a difference given the game plan it has set for itself. What form of audacity is this?

Jibril defines it as the courage to take that bold move and say we would do what nobody has done. “This is what we are doing. Believe me, it is not rhetoric; someone has to start somewhere and this is what we are doing.”

JIbril attributes NERFUND’s failure or lack of proactive sustenance to the absence of the quantum of funding needed to drive the dream. “What NERFUND needs is adequate funding to deliver on its own mandate; that is not there; we need to provide that, we need an institution that would understand that segment of the economy, the retail and the small and medium enterprises and actually provide it with the right financial intermediation; that is what we are doing here.”

Jibril is an advocate of strong and enduring institutions in the polity. That is his direction, to leave his footprints in the sands of time, insisting he is not the type cut for a fading act. The creative spark hit him like a thunderbolt in 2008 following the completion of his programme at Harvard. It happened during a walk down the street at Becker Street in London. According to him, “it just occurred to me to do this thing. I was passing by a printing and publishing company. I went inside and sat down and this was how I started thinking of how to put together a name and that was how the name SunTrust came about.

The name SunTrust, Jibril explains, is appealing because it is a reminder that our daily chores begin with the morning and end at sunset; so as the sun is rising, you can be rest assured that you have an institution that you can go to, that would provide you with the necessary support and as the sun is setting you can trust that your savings are safe in that same institution; you can trust it as a partner.

You wll not find Jibril playing polo or golf to keep fit, but he jogs and plays football with his Sun Trust team. When he is in New York, he shops for books though these days he prefers his electronic purchases. Sitting beside his reading table in the guest room at Ritz Carlton, Jibril points to two books, one by the Australian banker Brett King, his Harvard professor, CEO and co-founder of Moven, a New York based mobile banking start up. King is the author of several books including ‘Bank 2.0’ and ‘Bank 3.0’ as well as ‘How Customers’ Behaviour and Technology Will Change the Future of Financial Services’. Jibril is proud to tell you this is where Sun Trust is coming from.

The second book on the table is a joint publication by John Cutter, who runs a leadership institution in Boston, and Holger Rathgeber with the title ‘That’s Not How We Do It Here, A Story of How Organisations Rise and Fall, and Can Rise Again’. That tells you where the man is coming from and how his mind functions.

Where does Sun Trust fit into the banking sector by category? The CEO explains: “We are part of the tectonic movement in banking, a financial technology based bank with minimum branches. According to Jibril, “Sun Trust is a regional financial technology based bank with a capital requirement of N10 billion, now in excess of one billon, we are operating with minimum staff with branches in Lagos, Abuja and Port-Harcourt covering the South south and South west and of course Abuja where by our license, we are limited to operate physically. Our strategy is very clear, we don’t see us increasing our capital, and there is no need for us to have a big capital that cannot give returns. By implication, we will remain a regional bank for now and what that means is that we cannot physically be in the other regions; we will be everywhere because we are not limited by barriers or by physical location; technology is not limited physically and therefore whether you are in the South-East or in the North, we can easily service you.”

How did Jibril come about having this financial product as a cutting edge for Sun Trust? In a universe of 180 million people, he educates you, there are only 30 million of such people with bank accounts leaving behind 150 million. If you decide to play with a third of that number you will have an additional 50 million who can be persuaded to have bank accounts. That is the number, he explains, that Sun Trust is targeting and he is bringing them into its fold through the concept of financial technology or electronic banking.

This, Jibril adds, has become a global phenomenon subscribed to by 90 percent of bank customers leaving just 10 percent dependent on the old tradition of manual banking not only in Nigeria but worldwide. “We were very clear from day one that any institution that thinks the branch banking is at the core of the brand, is not ready for the customer of tomorrow. The customer of today is executing 90 percent of his transactions electronically, talk less of the customer of tomorrow.”

Will physical branches totally disappear? He does not think so, instead he argues, there will be physical presence of banks and scanty behind the counter activities since nobody wants to deal exclusively with robots, but with constant education of the customer on the science and art of electronic banking, banking will become real fun in the future.

Sun Trust is very clear on this matter, the CEO that its business would be driven on technology. According to Jibril, a staggering ninety percent of transactions today are executed electronically. “We do not have counter or teller, cashier cubicles in this bank because there is no need for it. Any institution that believes that physical branches are at the core of its brand is not prepared for the customer of tomorrow who neither wants to go to the physical branch nor wants to go and carry out a transaction over the counter either in cash or cheque, most customers today would rather execute their transactions electronically, at the minimum if they need cash they will go to an ATM.

“At the heart of our strategy therefore, we agreed that this bank would be known as a financial technology bank, we are going to drive and deliver banking services using technology, and this is the future of banking.

“So our target market would continue to be the small and medium enterprises and the retail ones but more importantly we shall focus on them, on those that are in the South and those that are excluded from financial services.

Reason: “If you look at it, after the bidding exercise that was conducted by the CBN in conjunction with the commercial banks, you would agree with me that the total number of bank accounts in the system that we have seen is not more than thirty million; Nigeria’s population is about 180 million, it is growing at an annual growth rate of about three percent, that compounded over the next ten years Nigeria would not be less than 220 to 230 million people.

“Now more than 70 percent of that population largely made up of young people, is excluded from financial services and looking at it today our youth population would be more than double by 2020 and when that is double, that is the population that is technologically savvy and agile.

“However, they are excluded from financial services, what you and I take for granted: carry out a transaction, pay our bills, save money for a rainy day and even borrow on very reasonable terms from banks; the youths don’t have that access and the CBN is trying to ensure that there is financial inclusion, so given all these things together and looking at where the economy is going, where the growth is, we believe that we should target the youths as tomorrow’s beneficiaries of the larger network of electronic banking technology.

With the emphasis on small and medium scale enterprises, Jibril is asked if the emphasis on collaterals would be minimised. He answers in the affirmative. “Our target market is the retail customer, who is a very difficult customer but in these very small and medium enterprises you can clearly see an engine room for growth and development and you can put them in clusters, in cooperatives and in groups and therefore be able to provide them with credit.

Jibril is optimistic the country is moving in the right direction, the recession it is currently experiencing notwithstanding, advising that the way out is for government to invest heavily in capital projects, like it is done elsewhere, to be able to walk out of the recession. Happily the first and second quarter releases to power, housing and works ministries, he says, are moves in getting the economy back on track.

“For the first time thirty percent of our budget is on capital projects expenditure and if you look at allocations on the first and second quarters, a large chunk of the releases is for capital for Works, Housing, Power and Transport. And the most critical thing government must spend on is Power. Once these things are started, then the small and medium enterprises the will now become the engine oil for the growth of the economy, “ he said.

A devout Muslim who subscribes to the tenets of Prophet Muhammed and believes like family, religion should be personal, Jibril says his parents had always been his role models who taught him to be fair and uncompromising in his basic principles. ”I have always admired people who are very hardworking and principled and who have the highest level of integrity.”

So, when the history of banking in the country is written, how would he want to be remembered? “I have led my own path. All I ever wanted to do was to build an institution that would leave its own footprints in the sands of history, that would be able to provide the critical assistance of financing required but more importantly with a tectonic shift in the industry, a completely different way of doing business, that is driving serious banking by the use of technology.”

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

Continue Reading
Comments

Energy

Unlocking Investments into Africa’s Renewable Energy Market

Published

on

green energy - Investors King

The African Energy Guarantee Facility (AEGF) is launching a virtual roadshow of free webinars allowing a deeper understanding of risk issues for renewable energy projects on the continent, and conversations around risk mitigation solutions. The first webinar will take place on Thursday, 23 September from 14:30-16:00 hrs. EAT. 

The session will be oriented on how to get more energy projects from the drawing board to the grid. While the energy demand in African economies is expected to nearly double by 2040, and although the potential for renewable energy is 1,000 times larger than the demand, only 2GW out of almost 180GW of this new renewable power were added on the African continent.

Clearly not good enough! To improve the situation within the next two decades, new solutions need to be implemented urgently. De-risking and promoting private sector investments will play a crucial part of it.

In this 90-min interactive session, AEGF partners: the European Investment Bank (EIB), KfW Development Bank, Munich Re and the African Trade Insurance Agency (ATI) will share their experience and provide valuable insights on how they were able to come together and design practical solutions for investors and financiers of green energy projects in Africa aligned with SDG7 objectives.

Across Africa, the complexity of renewable energy projects and their long tenors hold back crucial energy investment. Tailored to the specific needs and risk profiles of sustain­able energy projects, AEGF will tackle the investment challenge by providing underwriting expertise and capacity tailored to market needs.

The AEGF will significantly boost private investment in sustainable energy projects, both expanding access to clean energy and contribute to achieving UN Sustainable Development Goals. The scheme supports new private sector investment in eligible renewable energy, energy efficiency and energy access projects in sub-Saharan Africa.

Continue Reading

Energy

Shell Signs Agreement To Sell Permian Interest For $9.5B to ConocoPhillips

Published

on

Shell profit drops 44 percent

Shell Enterprises LLC, a subsidiary of Royal Dutch Shell plc, has reached an agreement for the sale of its Permian business to ConocoPhillips, a leading shales developer in the basin, for $9.5 billion in cash. The transaction will transfer all of Shell’s interest in the Permian to ConocoPhillips, subject to regulatory approvals.

“After reviewing multiple strategies and portfolio options for our Permian assets, this transaction with ConocoPhillips emerged as a very compelling value proposition,” said Wael Sawan, Upstream Director. “This decision once again reflects our focus on value over volumes as well as disciplined stewardship of capital. This transaction, made possible by the Permian team’s outstanding operational performance, provides excellent value to our shareholders through accelerating cash delivery and additional distributions.”

Shell’s Upstream business plays a critical role in the Powering Progress strategy through a more focused, competitive and resilient portfolio that provides the energy the world needs today whilst funding shareholder distributions as well as the energy transition.

The cash proceeds from this transaction will be used to fund $7 billion in additional shareholder distributions after closing, with the remainder used for further strengthening of the balance sheet. These distributions will be in addition to our shareholder distributions in the range of 20-30 percent of cash flow from operations. The effective date of the transaction is July 1, 2021 with closing expected in Q4 2021.

Shell has been providing energy to U.S. customers for more than 100 years and plans to remain an energy leader in the country for decades to come.

Continue Reading

Crude Oil

Oil Gains 1 Percent on Possible Tight Supply 

Published

on

Oil prices - Investors King

Oil prices rose on Tuesday as analysts pointed to signs of U.S. supply tightness, ending days of losses as global markets remain haunted by the potential impact on China’s economy of a crisis at heavily indebted property group China Evergrande.

Brent crude gained 95 cents or 1.3% to $74.87 a barrel by 0645 GMT, having fallen by almost 2% on Monday. The contract for West Texas Intermediate (WTI) , which expires later on Tuesday, was up 91 cents or 1.3% at $71.20 after dropping 2.3% in the previous session.

Global utilities are switching to fuel oil due to rising gas and coal prices, and lingering outages from the Gulf of Mexico after Hurricane Ada that imply less supply is available, ANZ analysts said.

“While slowing Chinese economic growth and uncertainty around the (U.S.) Fed’s tapering timetable weighed on market sentiment, other developments still point to higher oil prices,” ANZ Research said in a note.

Still, investors across financial assets have been rocked by the fallout from heavily indebted Evergrande (3333.HK) and the threat of a wider market shakeout in the longer term.

“Evergrande’s woes are threatening the outlook for the world’s second-largest economy and making some investors question China’s growth outlook and whether it is safe to invest there,” said Edward Moya, senior market analyst at OANDA.

While that view of the state of China’s economy is weighing on markets, the U.S. Federal Reserve is also expected to start tightening monetary policy – likely to make investors warier of riskier assets such as oil.

Continue Reading




Advertisement
Advertisement
Advertisement

Trending