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Nigerian Company Joins $5.2Bn Pladis

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Pladis Organisation

The Federal Government’s drive to diversify the economy and encourage local production and consumption, has received another boost with A&P Foods, the local manufacturer of McVitie’s and Haansbro products in Nigeria, joining pladis. A&P Foods is a subsidiary of the former United Biscuits, now pladis, a global biscuit and confectionery company which brings together Godiva Chocolatier, United Biscuits, Ulker and DeMet’s Candy Company.

Formed in January 2016, pladis is the new global biscuit and confectionery company owned by Yildiz Holding, the largest food company in Central & Eastern Europe, Middle East & Africa. Named after the ‘Pleiades’ constellation, a group of seven stars visible from anywhere on earth, the new company brings internationally recognized brands Godiva, McVitie’s and Ulker together under one roof to form a $US5.2 billion business.

“Establishing pladis is the first step in realizing the long-term strategy of Yildiz Holding. We are bringing together some of the world’s best loved brands and combining their 350 years of experience to form a new family company. We will be a global leader in biscuits and confectionery, and bring ‘bites of happiness’ to every corner of the world,” comments Yildiz Holding Chairman, Murat Ulker.

Company History

Yildiz Holding started its journey as a family company when Ulker was established in 1944. In 1989, Ulker was brought under the roof of Yildiz Holding and in just over 70 years, the company has evolved from a local Istanbul biscuit maker into a global food group that reaches 4 billion consumers.

In 2014, Yildiz Holding acquired United Biscuits (UB), a major British biscuits business and owner of the McVitie’s brand, becoming one of the world’s largest biscuit manufacturers. With the acquisition of UB, the company also acquired A&P Foods, a UB subsidiary and manufacturer of the McVitie’s and Haansbro biscuits and confectionery in Nigeria.

Strategy

With 36 factories in 13 countries including Nigeria, pladis employs 26,000 people across the world and is led by a senior leadership team: Cem Karakas, CEO, and Ali Ulker, Vice Chairman of Yildiz Holding, focusing on innovation and quality. The company operates on a regional basis, with each region led by a local management team that is responsible for manufacturing and commercial activities of the full pladis brand portfolio.

Ali Jaber, Managing Director of pladis’ Sub Saharan Africa region said, “Being part of pladis brings the opportunity to offer a wider range of brands and products, and further grow the business in the region.” With a firm belief in nurturing growth by building a sustainable flow of raw materials locally, pladis adds value to the lives of thousands of local workers.

The company has developed some long term strategies aimed at helping it achieve its vision of growth in markets where it operates. Commenting on the vision for pladis, CEO, Cem Karakas, states, “We have significant growth ambitions for pladis with the aim to outperform the category standard year-on-year. This is supported by our capital position and the strength of our manufacturing as one of only two companies in the world that produce such a broad range of biscuits and confectionery. As one global family, we can be agile and innovate around our products, developing more brand synergies to benefit our business.”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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FG Installs And Commissions N8 Billion Cargo Scanners at Lagos Port

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Lekki Deep Seaport

The federal government has finally put the N8 billion non-intrusive inspection (NII) equipment, also known as cargo scanners, at the Apapa Port complex after receiving widespread condemnation and criticism for continuing 100% cargo examination despite the purchase of cargo scanners.

The Nigerian Customs Service (NCS) officers are suspected of sabotaging the scanners, which have been abandoned at the country’s seaports for more than a year. Yesterday, the scanners were officially launched by Mrs. Zainab Ahmed, minister of finance, budget, and national planning.

Speaking at the commissioning of the three new scanners, Ahmed thanked the Federal Executive Council (FEC) for approving the purchase, installation, and training of 120 service officers as well as the approval of the scanners.

However, she asserted that the project would undoubtedly help the NCS carry out its mandates, in keeping with the Administration led by President Muhammadu Buhari‘s top priorities of eradicating poverty and fostering favorable macroeconomic conditions for long-term growth and development.

She asserts that the scanner has the ability to find illegal imports concealed in cargoes and that it allows for the scanning of more cargoes while achieving the desired efficiency and effectiveness in the cargo examination procedures.

“The commissioning of these three non-intrusive scanners is in line with efforts to expedite Customs operations and achieve its mandate of ease of doing business, trade facilitation and preventing port congestion.”

“These three scanners will help increase revenue for government and improve national security. It will also help enhance the remote audit trail of goods within the port system,” she said.

She implored the Nigerian Ports Authority (NPA), port terminal operators and all stakeholders in the port to cooperate with NCS to take full advantage of the scanners, saying the equipment have the capacity to process up to 500 containers in a day.

Earlier, the Comptroller General Customs, Col. Hameed Ali (Rtd), explained that the scanners commissioned were an intervention pending the start of the Customs modernisation project, which will deploy 135 scanners.

Ali stated that by 2023, scanners would be installed throughout Nigeria as part of the current administration’s reform strategy.

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Nigeria, China to Collaborate on Movie Production

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The Chinese Ambassador to Nigeria, Cui Jinachun, has called for a collaboration between the Nigerian movie industry and China film industry.

The Chinese Ambassador who made the statement at the opening of the Fourth Asian Film Festival and movie screening in Abuja noted that such would promote harmony, peace and unity between both countries. 

According to the ambassador, Nigeria is important to Africa and the Nollywood movie industry had taken the lead with a huge potential of driving a movie partnership between Africa and Asia. 

Investors King understands that this is not the first time both countries will call for such collaboration. 

Envoys from both countries have hinted at a possible collaboration in that regard. 

In July 2022, the Nigerian Consul General in China, H. E. Chimezie Okeoma Ogu sought a partnership between the Federal Government of Nigeria and the government of the People’s Republic of China in the areas of film production. 

Chimezie positioned that such collaboration will not only enhance the relationship, it will also give room to knowledge transfer and provision of hi-tech resolution equipment in the African entertainment industry. 

The Consular added that Nigeria stands to benefit a lot from the partnership noting that the movie industry in Nigeria is rated as the third-largest globally, accounting for five percent of Nigeria’s Gross Domestic Product, (GDP). 

Similarly, speaking during the opening of the Fourth Asian Film Festival and movie screening yesterday, the Chinese Ambassador also reiterated the benefits of the partnership. 

“You know in Asia we have 47 countries, in the African continent we have 54 countries, so we can work together to produce films for the harmony of the people, society and the nations,” he said. 

Speaking further, he added that Nigeria can take the lead owing to the large nature of the Nollywood industry. 

“Nigeria particularly leads in producing in the film industry, so I think this kind of factor will give a big push and big momentum to develop Nollywood” he concluded. 

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SPAR Nigeria Begins Black Friday Sales

SPAR to begin Black Friday sales on Friday, November 25, 2022

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SPAR Market, Nigeria’s leading supermarket and department store, has announced that its annual Black Friday Sales will begin on Friday, November 25, 2022. 

The company said in a statement that it expects this to be one of its biggest Black Friday events ever, thanks to the appointment of Nollywood actress Toyin Abraham as its Black Friday ambassador.

“This year, SPAR offers massive offers up to 70% off in electronics, home appliances, mobile phones, computers, wines and spirits, groceries, clothing, watches, furniture, and more,” it said.

“Spar market has also organised several engaging games for their customers to win amazing prizes at all their stores nationwide.”

The SPAR license for Nigeria was granted to the Artee Group, a leading retail operator in Lagos, in 2009.  SPAR’s presence in Nigeria has grown steadily over the years. The partner assessed the market potential and developed the brand through a combination of new build and conversion stores, establishing brand recognition among shoppers and local entrepreneurs capable of supplying local products to this organized retail network.

SPAR is the world’s largest voluntary food retail chain. The company began with a single Dutch store in 1932 and has since expanded to over 13,600 locations in 48 countries across four continents.  SPAR’s growth has been supported by a set of values that have guided the organization since its inception 90 years ago. At the heart of these core values is the commitment of SPAR independent entrepreneurs to collaborate in all areas of wholesale and retail to ensure we serve our local communities with passion while being authentic in everything we do.

The story of SPAR in its early years is the story of its founder, Adriaan van Well, an innovative Dutch wholesaler with a clear vision for SPAR’s future. He was inspired by a simple yet powerful philosophy based on the concept of voluntary retailing: independent wholesalers and retailers can achieve more by working together than by working alone. SPAR’s philosophy today is based on the vision of benefiting from collaboration by pooling resources and scale.

Investors King will keep you updated on future Black Friday sales. 

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