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Sterling Bank Introduces Diaspora Services

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Sterling Bank

Sterling Bank Plc has announced the launch of the Sterling Diaspora Services for Nigerians based outside the shores of the country.

The lender said the move was in line with plans to extend its banking services abroad.

The bank’s Group Head, Strategy and Communications, Mr. Shina Atilola, in a statement on Wednesday, said Nigerians living abroad with local and direct ties in Nigeria would be encouraged to embrace the services.

“We will also ensure that businesses owned by Nigerians and associations abroad make use of the services,” he added.

He noted that the bank was in discussions with various Nigerian communities abroad for business collaboration in the area of customer acquisition, management and retention.

Atilola said, “It will be recalled that the World Bank recently put the estimate of Nigerians in the Diaspora at 20 million who remitted an estimated $21bn in 2015.

“This provides a platform for proactive financial institutions like Sterling Bank to tap into the business opportunity available outside the shores of the country. This will give millions of Nigerians abroad access to the services through online and electronic channels.”

The lender restated its commitment to boosting retail banking in the country.

Sterling Bank said it had over the years done this through its continued investments in the areas of capacity building, product development and provision of technology infrastructure to harness the vast potential in the segment

It added, “Specifically, the bank has built its retail banking strategies around people, processes, products and technology with strong emphasis on differentiation. This is to enable it navigate the current changing tides of retail banking and in the process turn its customers to advocates.”

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.