- UBA, British Airways Partner to Offer Discount on Tickets
The United Bank for Africa (UBA), one of Africa’s largest banks, has partnered with British Airways to offer its cardholders a 10 to 15 percent discount on purchase tickets.
The move would allow customers to save more on tickets to over 200 destinations during the festive period.
Mr. Kola Olayinka, the British Airways General Manager, who spoke at the memorandum signing in Lagos on Tuesday, said the promo was to give value to customers.
He said: “It is all about the customers at the end of the day. If we can offer one or two discounts here and there and people are able to travel more. And in doing that, they use their UBA card.
“Christmas is approaching and we know a lot of people travel and if we can help people make sure fares are reduced as a result of the discounts we are offering; it is a good thing. So UBA stands in ready to open accounts and get new customers in.”
Speaking on the duration of the promo, Olayinka said it would be on for a year and could be reviewed later.
He said: “Hopefully the next one year we would be running this and we would look at how well it has worked and then we would see if to move it forward or make it better.”
Also commenting on the partnership was Mr. Muyiwa Akinyemi, UBA’s Corporate General Manager Bank.
Akinyemi said: “The access to enjoy this discount is to have a UBA card. So you can log on the platform to get this discount between 10 to 15 percent. It cuts across each class that is economy, business and first-class.
“However, it is about the customers and customer experience and what we are doing is in line with our lifestyle business because we are shifting our banking services to align with the lifestyle of our customers.
“So whatever it is that would delight our customers to come home or travel more, we would and that is why we have chosen a very strategic partner like UBA, being a pan-African bank in 20 African countries and we believe that this the time to celebrate our customers.”
Akinyemi added: “This is to celebrate our customers during this season as we approach Christmas. Usually, tickets are more expensive during this period and we are doing a reverse in trying to now make it more affordable for people to travel.”