The latest NielsenIQ Africa Prospects Indicator (APi) report Recalibrating for an Unprecedented Future which looks at the prospects of key countries across Sub-Saharan Africa (SSA) has revealed that...
WEST AFRICAN CONSUMER SENTIMENT PRESENTS MORE POSITIVE PICTURE Lagos, 3 February 2021 – Against the backdrop of the ongoing COVID-19 pandemic, the NielsenIQ Consumer Confidence Index (CCI)...
Lagos, Tuesday 30 November 2020 – As we experience the first-ever Black Friday promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear....
Data presented by Buy Shares indicates that an average of 48% of global consumers plans to significantly reduce their 2020 compared to 2019. The research sampled consumer feedback...
Ghanaian Consumer Confidence Declines by 15 Points Lagos, 7 July 2020 – Against the backdrop of the unprecedented COVID-19 pandemic, West African consumer sentiment has experienced a...
48% of Nigerians Feel COVID-19 has had a sizeable impact on their lives As Nigerian consumers emerge from a restricted living scenario unlike any they have...
COVID-19 Creates Fundamental Shifts in Africa’s Consumers Johannesburg, 26 May 2020 – The COVID-19 pandemic has given rise to a new kind of African consumer who is...
Ghanaian consumer confidence declines by four points Nigerians consumer confidence also subdued Lagos, 11 December 2019 – Ghana’s latest Nielsen Consumer Confidence Index (CCI) for the...
Nigeria’s Consumer Confidence Remains Positive Consumer sentiment remained positive in Africa’s largest economy, Nigeria, according to data compiled by Nielsen. Nigeria’s Consumer Confidence Index (CCI) increased...
Ghanaian Consumer Confidence Shoots Up by 10 Points Ghana’s latest Consumer Confidence Index (CCI) for the second quarter of 2019 shows an extremely healthy increase of...