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Nigerian Retail & Consumer Landscape May Never be the Same Again

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COVID 19 Safe Shopping

48% of Nigerians Feel COVID-19 has had a sizeable impact on their lives

As Nigerian consumers emerge from a restricted living scenario unlike any they have experienced before, there are already big shifts in their consumption dynamics with some behaviours set to never return. This insight stems from Nielsen research which reveals that 48% of Nigerians feel the pandemic has had a sizeable impact on their lives amidst the COVID-19 pandemic

Nielsen Consumer Insights Lead for West Africa, Abiodun Olawale-Cole comments; “The reality is that the consumer emerging from lockdown is a changed consumer, facing the reality of juggling work and home against the backdrop of a fundamentally altered world, severely constrained finances and a hyper vigilance on health and safety.

“The past few weeks have also seen a significant shift to a homebound mindset where health and safety is a number one priority with a resultant desire to shop from home (online) or close to home. These changes have been exacerbated by restricted shopping in some areas and constraints like supply shortages and delivery/fulfilment challenges.”

A Nielsen Consumer Insights survey shows that this has resulted in fundamentally altered shopping habits with 71% Nigerians shopping less in malls, 70% reducing shopping in hypermarkets and supermarkets and 58% shopping less at tabletops. In addition, 39% of Nigerians say they are shopping more online for food and beverage products.

With a strong shift to home based lifestyle, unsurprisingly 74% of Nigerians also said they are eating out less and more than half claim to now eat more at home, They are also seeking safer banking options with 62% using ATMs less and 51% say they are banking online more.

Product performance

Against this backdrop, there have been significant movements in product selection during lockdown. Essentials such as sanitation & safety products such as hand care, household cleaners  and health products/supplements showed good growth as did staples such as pasta, noodles, and coffee.

Nielsen Nigeria MD, Ged Nooy explains; “Consumers are juggling their category basket to cope with the current times. They have learnt to appreciate essentials with the aim of maintaining pantry reserves to ensure an uninterrupted supply and have also gravitated towards simplified product repertoire.”

However, perhaps unsurprisingly, during the same timeframe non-essentials such as soft drinks, candies and biscuits saw steep declines and consumer purchases also shifted away from laundry and self-care. This may be due to the fact that as consumers experienced more financial constraints they have forgone certain groceries and discretionary purchase.

Scenario planning

Looking to the future, as Nigeria transitions into ‘post lockdown’ living Nielsen has created various consumer scenarios that could play out over the next 12-18 months.

Nooy explains; “One of the scenarios we have identified is a ‘Mixed Scenario’, which applies to Nigeria where we are starting to relax certain restrictions in order to reactivate business, while maintaining or implementing additional precautionary measures to guard against further spread of the virus.

“This will create conditions that we have never seen before with consumers who are increasingly concerned about the presence of the virus and catching it. They are also focused on the origin and transparency of products which will see a growth in locally produced and sourced goods.

“Demand for these offerings will also be driven by long term shortages of imported products and their resultant higher price points, which may well further strengthen preference for locally produced products and ensure long-term loyalty.”

Nooy adds that as FMCG manufacturers and retailers reflect, rebuild and reconsider the orientation of their businesses and brands for the future, they will need to predicate their ecosystems and strategies upon a deep understanding of what economies and consumers have endured and how they will emerge.

“The key to success will be anticipating how these lifestyle changes will drive new consumer needs and mindsets and as a result, businesses will need to carefully (re)consider and plan for how to solve and adapt to the future conditions through new and unfolding patterns.”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

Travel

Air Peace Flight Delayed, Passengers Stranded After Failed Promise of Hotel Stay

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Passengers aboard an Air Peace flight from Abuja to Owerri found themselves in a state of disarray and frustration after a series of delays and unmet promises left them stranded without accommodations.

What was supposed to be a routine flight scheduled to depart Abuja at 4:30 PM and arrive in Owerri at 5:30 PM turned into a nightmare as the flight was delayed until 6:18 PM due to a reported lack of a pilot.

However, midway through the journey, passengers were informed that the flight couldn’t proceed to Owerri because the airport there would close by 6:40 PM.

The flight was forced to return to Abuja, where passengers endured further uncertainty as they waited for over 20 minutes to receive any communication from the airline. Eventually, they were informed of plans to provide a bus to transport them to a hotel for accommodation.

However, this promise was not fulfilled, leaving passengers stranded and scattered around the airport.

One passenger, who had already experienced delays with another airline earlier in the day, expressed frustration at the lack of accountability and protection for travelers.

The incident highlights the ongoing challenges faced by passengers in Nigeria’s domestic aviation sector and raises questions about the adequacy of regulations to safeguard passengers’ rights.

Attempts to reach Air Peace for comment on the situation were unsuccessful at the time of reporting.

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Travel

Emirates Halts Check-Ins Amid Severe Weather Disruption

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Emirates Airline

Emirates, the largest international airline, has taken the unprecedented step of halting all passenger check-ins for the day.

The move comes as the emirate grapples with severe weather disturbances, including heavy rainfall and storms, leading to widespread travel chaos in one of the world’s busiest aviation hubs.

The airline announced that check-ins for all passengers would be suspended from 8 am local time until midnight, as the adverse weather conditions continue to wreak havoc on travel plans.

Despite the disruption, Emirates assured that transit passengers would still be allowed to proceed to their connecting flights.

Dubai, known for its modern infrastructure and bustling aviation industry, has been brought to a standstill by the relentless rainfall and storms.

The inclement weather has resulted in delayed or diverted flights, leaving travelers stranded and adding to the existing challenges posed by the ongoing global pandemic.

Emirates has pledged to exert all efforts to restore its scheduled operations and provide support to affected customers amidst the chaos.

However, the extent of the disruption caused by the adverse weather conditions underscores the resilience and adaptability required to navigate unforeseen challenges in the aviation sector.

As the situation unfolds, authorities and airline personnel are working tirelessly to mitigate the impact of the severe weather on travel operations and ensure the safety and well-being of passengers.

Despite the temporary setback, Emirates remains committed to maintaining the highest standards of service excellence and operational efficiency, even in the face of unprecedented challenges posed by Mother Nature.

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EFCC Recovers N32 Billion from Humanitarian Ministry Probe

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EFCC

The Economic and Financial Crimes Commission (EFCC) has announced the recovery of a sum of N32 billion from its probe into the Ministry of Humanitarian Affairs and Poverty Alleviation.

This development comes amidst allegations of financial misappropriation and fraud involving high-ranking officials within the ministry.

The EFCC’s investigation, which initially focused on the suspended Minister of Humanitarian Affairs, Betta Edu, has expanded to encompass a broader examination of financial transactions and practices within the ministry.

The probe was initiated following allegations of the unauthorized approval of N650 million payment into a private account linked to Edu.

President Bola Tinubu’s directive to investigate the allegations and the subsequent suspension of Edu from office underscore the seriousness of the matter. While Edu has denied any wrongdoing, the EFCC proceeded with its inquiry, leading to her detention and subsequent release on bail.

The agency’s investigation also extends to Edu’s predecessor, Sadiya Umar-Farouk, and the National Coordinator of the National Social Investment Programme (NSIPA), Halima Shehu.

Allegations of financial impropriety totaling N37.1 billion and the movement of N44 billion from NSIPA accounts to suspicious private and corporate accounts have prompted scrutiny of their roles in the ministry.

In a statement released over the weekend, the EFCC disclosed that its investigations into the alleged fraud have yielded significant results, with the recovery of N32 billion and $445,000 thus far.

This substantial sum reflects the scale of financial irregularities uncovered during the course of the probe.

The EFCC emphasized that its investigation is not limited to individual officials but extends to a systemic examination of fraudulent practices within the ministry.

The agency highlighted the involvement of banks in facilitating the alleged fraud, with managing directors providing valuable information to investigators.

Dele Oyewale, the spokesperson for the EFCC, reiterated the agency’s commitment to thorough investigations and prosecution of individuals found culpable.

He emphasized that no one implicated in the fraud has been cleared, and investigations are ongoing to uncover the full extent of the wrongdoing.

Beyond its efforts to combat corruption within government institutions, the EFCC is also intensifying its campaign against the abuse of the national currency and the dollarization of the economy.

The agency acknowledged the public’s support and involvement in reporting instances of currency abuse, signaling a growing awareness of the importance of preserving the integrity of Nigeria’s financial system.

As the EFCC continues its probe into the Ministry of Humanitarian Affairs and Poverty Alleviation, the recovery of N32 billion underscores the magnitude of financial misconduct within the government.

With investigations ongoing and prosecutions imminent, the EFCC remains steadfast in its mission to uphold transparency and accountability in Nigeria’s public sector.

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