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Sony, C.S.A. Partner to Develop New Talent in Africa

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Sony Joins Force With C.S.A. to Develop New Talent in Africa

Johannesburg, June 22, 2020 – Sony Music Entertainment Africa (SMEA) and Celebrity Services Africa (CSA) have announced a new joint venture which will facilitate existing artist-brand opportunities and develop new talent on the continent.

The first of its kind in Africa, the collaboration plays off the strengths of both companies in developing a 360 solution for artist support & brand integration, further affording artists greater influence in the creative economy.

“We’re excited about the partnership. There has never been a service dedicated to commercialising opportunities for artists in the African music industry outside of traditional channels and this venture does just that. CSA has a great track record working with some of the world’s biggest brands & entertainers while Sony Music Entertainment Africa is at the forefront of the music culture on the continent, from developing new voices into household names and as well as taking established artists to the next level in their careers,” says SMEA MD Sean Watson.

Artists on the SMEA roster include Kwesta, Mlindo, AKA, Shekhinah, Distruction Boyz, DJ Maphorisa, Ndlovu Youth Choir, amongst many others.

With offices in Cape Town, Johannesburg, Los Angeles and Lagos, CSA is one of the continent’s leading entertainment-brand agencies. The company’s brand consulting division is a marketplace pioneer, having successfully launched the likes of Cîroc Vodka across Africa and works with such brands as Budweiser and Vodacom, to develop topline strategies which afford brands cultural relevance.

At the epicenter of popular culture, CSA’s talent division works with top names such as NBA basketball player, Emmanuel Mudiay, and Hollywood Oscar nominated actor Djimon Hounsou and also manages media personality Bonang Matheba.

“The joint venture has been years in the making and historically we have had a great relationship with Sony, who represent some of the continent’s biggest artists,” says C.S.A. Executive Director Davin Phillips. “We’re thrilled about the partnership which intends reworking the entertainment market-place for Africa, connecting artists across the continent and unlocking the ambitions of the creative industry.  We look forward to working with Sony to ring-fence further brand opportunities, with artist interests at the fore-front.”

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Laycon Bbnaija Biography, Career and Health Issue

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Laycon Biography, Family and Health Issue

Olamilekan Agbeleshe, popularly known as Laycon, is one of the participants of Big Brother Naija (BBNaija) Season 5 reality TV show, tagged Lockdown.

Born on November 8, 1993, in Lagos to a police father, Laycon has managed to up his fan base from slightly above 3,000 to over 1 million while still in the house, making him the first housemate to do so.

Here is a detailed Laycon BBnaija biography.

Laycon Education and Work History

Laycon graduated from the University of Lagos with a Bachelor of Art in Philosophy. Laycon graduated with a second-class up and interned with Latjum Global Nigeria Limited, an oil and gas marketing company in Lagos, as a personal assistant to the Chief Executive Director and Managing Director of the company.

After his internship, Laycon worked at Bestman Games, a leading games company based in Ikoyi, Lagos, for just two months before joining Lagos State Ministry of Information and Strategy as a personal Assistant Director (Welfare) of Administration and Human Resources of the ministry. On the side, he was working as a freelance writer for numerous firms and organisations.

Laycon, the Music Artist

Laycon started singing in the University and has performed on local talent shows organised in school and across Lagos. However, he was not a well-known name despite been signed to Fierce Nation Entertainment where he released his now trending songs, Fierce, in which he featured Chinko Ekun and Reminisce. According to the soon-to-be winner of BBNaija, he enrolled in BBNaija to promote his brand as an artist.

Laycon Family

There are several mysteries surrounding his family and upbringing given his limited exposure up until now, however, there were unconfirmed reports that his father died of cancer after years of struggle and hiding his health challenges from his family to protect them from the usual emotional trauma.

In a long goodbye message to his dad before BBNaija, Laycon said his dad should look after his mother, who is obviously struggling with his absence among others.

He said “but look after mum please, help me to take care of her, please. I really need you to come through for me. If you need to go meet God or Allah or Whoever is up there to beg, go do it pleas.”

Health Issue

In a shocking revelation this week, Laycon revealed he is a sickle cell carrier with genotype SC but likes to keep it away from the public as he does not want to be pitied.

The revelation brought a new dimension to the already growing fan base as fans and other stakeholders were shocked given his tenacity and efforts at breaking out despite his obvious limitations.

Also, his fans believed Laycon might have told Erica, a disqualified housemate, about his health status at some point when they were still friends, hence why she said he will die before he turned 50 years old. “This one that will die before 50 years,” she said.

Sandra, a fan who tweeted @Pelomstar, said “putting all the pieces together and it makes so much sense now!!! I questioned why Erica said “you will die before 50″ that night to Laycon, I thought it was just alcohol. Laycon you are a warrior!!!.”

Another fan said “He really understands his nature, that explains why he is always on hoodie and joggers. He is damn consistent with that outfit.

Unyime Abasi said “Laycon wouldn’t let the SC genotype thing killed his aspirations -Always on hoodie and joggers with socks every night –Oh Lord, keep him.

“This is the inner confident and courage that every Nigerian needs to strive and not give up on dreams.”

Laycon BBNaija Evaluation

Laycon came into the house as an underdog with little to no fan base even with several good songs that are now trending and intelligence that differs money and beauty pushed by other housemates. However, it did not take long before Nigerians start falling in love with his intelligence, calmness and dedication to tasks despite some housemates’ body shaming him or seeing him as zero threat because of his skinny nature.

While in the house, Laycon won several tasks with trips to London, Dubai, Scotland, etc and on scheduled to perform at Afronation alongside Burnaboy, Wizkid, Davido and other Nigerian top artists billed to perform later this year in Portugal.

Laycon fans across social media have grown from slightly above 3,000 to over 2 million on Instagram, Facebook and twitter. The number is expected to jump once he wins on Sunday, tomorrow.

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Emirates Engaging FG on Flight Restriction from the Middle East

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Emirates Airline

Emirates Airlines is engaging the Federal Government on a flight ban extended to the Middle East carrier this week.

The carrier said it has opened lines of communication with the Ministry of Aviation towards resolving the impasse insisting that it will give updates on the progress of the talks between the two countries.

The Federal Government at the weekend withdrew approval given to a Emirates Airlines to fly into Nigeria from yesterday.

In a reaction, the carrier said it was still committed to serving its teeming customers on the two Nigerian routes, Lagos and Abuja, to meeting the growing demand for air travel in and out of the country.

“Emirates remains committed to serving its two Nigerian points, Abuja and Lagos, to connect our customers to and through Dubai to Emirates’ global network, and meet the growing demand for air travel in and out of the country. Emirates is working closely with the UAE and Nigerian authorities, and will communicate any updates to our customers. We look forward to continue serving our customers in Nigeria.”

The Federal Government withdraw the approval to the airline following the refusal of United Arab Emirates (UAE) government to lift visa ban on Nigerians.The decision by the government was in compliance with its threat to reciprocate any maltreatment of Nigerians or her carriers by any country or their airline.

Aviation Minister, Senator Hadi Sirika, who made this known, said, the decision to revoke the approval was arrived at after a meeting with the Presidential Task Force on COVID-19 to review the status of foreign carriers operating into Nigeria.

“The PTF Sub-committee met with EU Ambassadors to discuss Lufthansa, Air France/KLM ban.

The meeting progressed well. Emirates Airlines’s situation was reviewed and they are consequently included in the list of those not approved, with effect from Monday, September 21, 2020.”

Besides, Emirates Airlines, another carrier African World Airways (AWA) from Accra, Ghana, has also been denied approval to fly into Nigeria.

The Ghanaian carrier sources said was banned by government on account of recent developments in Ghana where Nigerian trader were maltreated.

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Angry South Africans Protest in Front of Nigerian Embassy, Demand Deportation of Illegal Immigrants

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South Africans Marched to the Nigerian Embassy, Demand Deportation of Illegal Immigrants

A group of South African protesters on Tuesday marched to the Nigerian embassy in Pretoria to demand an end to the influx of Nigerians into Africa’s most industrialised economy and the deportation of all illegal immigrants.

According to protesters, under the banner of #PutSouthAfricanFirst, the South African government has failed to put the country first, therefore, they are calling for the deportation of all illegal immigrants and revocation of grants and other state benefits.

The group, alongside other groups like South Africa First and Only One SA, have handed over a memorandum of demands at the Nigerian Embassy.

Action for change’s Nandi Gachwari said their demands were clear.

We demand an end to human trafficking in Pretoria and, broadly, South Africa; the deportation of all illegal immigrants; the exposure of corruption in flawed Home Affairs processes that grant citizenship to undeserving foreign nationals.

Nigerian High Commissioner to South Africa, Kabiru Bala, said he has accepted the memorandum but it was unfair that only Nigerians were being blamed for South Africa’s social and economic ills.

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