Goodbye Taxify, Welcome Bolt

  • Goodbye Taxify, Welcome Bolt

Taxify, the popular ride-hailing company, is making changes to its business as it gears up for growth.

The company has rebranded by changing its name to Bolt, the same name it has been using for its electric scooter service and launched a new logo.

According to the company’s statement released on Thursday, the name and logo rebranding brought the brand identity in line with the company’s bigger vision of transportation that has already grown from ride-hailing with cars and motorbikes to scooter sharing.

Markus Villig, Chief Executive Officer and co-founder, Bolt said the company launched five years ago with one objective, to make urban transportation affordable and convenient.

He revealed that the first product was a taxi dispatch solution that gave the company its original name, Taxify, adding that the company had evolved since its inception from 10 million customers to 25 million customers and now operates in over 30 countries globally.

Speaking on why the company chose to make the change, Villig said “While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name.

“Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport.”

Uche Okafor, the Regional Manager for West Africa, Bolt, said the rebranding highlighted the firm’s strong belief that the future of transportation is electric.

He said, “The new brand will be gradually rolled out across Bolt’s global markets over the following weeks. Bolt users will not need to take any action as the app will update automatically.”

About the Author

Samed Olukoya
CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and, with over a decade long experience in the global financial market. Contact Samed on Twitter: @sameolukoya

Leave a comment

Your email address will not be published.