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Facebook, Google Earn 80% of Annual Digital Ads Spend – Report

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Facebook, Google Earn 80% of the £14bn Spent on Digital Ads in 2019

A recent report from the United Kingdom’s competition watchdog has shown that Facebook and Google earned 80 percent of all the money spent by advertisers on digital platforms in 2019.

In the 440-page report, the Competition and Markets Authority (CMA), UK said Google and Facebook market positions are having a “profound impact” on newspapers that now receive almost 40 percent of all visits to their sites through the two platforms.

“This dependency potentially squeezes their share of digital advertising revenues, undermining their ability to produce valuable content,” the watchdog said.

This is coming two weeks after Investors King called on the Federal Government of Nigeria to protect Small and Medium businesses against Facebook and Google activities or watch the nation’s SMEs die. Investors King had posited that “Nigerian startups can not compete with Facebook and the recent tax announced by the Federal Government through the ministry of finance would not be enough to stop these giant tech companies from taking advantage of Nigeria’s young growing market.

According to the CMA report, out of the £14 billion spent on digital advertising in the United Kingdom in 2019, Google with more than 90 percent share of market search earned £7.3 billon while Facebook with more than 50 percent of display market earned £5.5 billion. Representing 80 percent of the total digital ads spent in 2019.

While the report admits that the two platforms help small businesses reach customers and are valued by users, it also said they have “developed such unassailable market positions that rivals can no longer compete on equal terms”.

Andrea Coscelli, Chief Executive at CMA, said: “What we have found is concerning – if the market power of these firms goes unchecked, people and businesses will lose out.

“People will carry on handing over more of their personal data than necessary, a lack of competition could mean higher prices for goods and services bought online and we could all miss out on the benefits of the next innovative digital platform.

“Our clear recommendation to government is that a new pro-competitive regulatory regime be established to address the concerns we have identified and regulate a sector which is central to all our lives.”

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Paystack Stripe: Stripe Pays Over $200 Million to Acquire Nigerian Paystack Startup

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Stripe Acquires Paystack for Over $200 Million

Stripe, American financial services, and online payment processing for internet businesses headquartered in San Francisco, California, United States, is in the process of acquiring Paystack, a Nigerian based online payment processing startup.

While the terms of the deal are not in the open, sources familiar with the deal said Stripe is paying over $200 million to acquire the Nigerian startup.

Paystack presently has about 60,000 customers that cut across small businesses, fintechs, schools, online betting companies and larger corporations. The sources said the plan will be to continue operating independently in Nigeria and the rest of Africa. Suggesting this is one of the reasons Stripe raised $600 million in funding earlier this year to expand its API-based payments services into more regions.

There is enormous opportunity,” said Patrick Collison, Stripe’s co-founder and CEO, in an interview with TechCrunch. “In absolute numbers, Africa may be smaller right now than other regions, but online commerce will grow about 30% every year. And even with wider global declines, online shoppers are growing twice as fast. Stripe thinks on a longer time horizon than others because we are an infrastructure company. We are thinking of what the world will look like in 2040-2050.”

Shola Akinlade, the CEO of Paystack said the deal will help the company expand in Nigeria and beyond. “Paystack was not for sale when Stripe approached us,” said Akinlade, who co-founded the company with Ezra Olubi (who is the CTO).

For us, it’s about the mission. I’m driven by the mission to accelerate payments on the continent, and I am convinced that Stripe will help us get there faster. It is a very natural move.

The deal is expected to boost the attractiveness of Nigerian startups, especially the fast-growing fintech industry.

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Facebook, Namibian Blood Transfusion Service (NamBTS), Others Partner to Boost Blood Donations in Namibia

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Facebook, Others Partner to Improve Blood Donations in Namibia

Facebook Inc, the world’s leading social media giant, has partnered the Namibian Blood Transfusion Service (NamBTS) and the Ministry of Health and Social Services to launch a new feature to encourage people to donate blood.

This means, starting from today people between the ages of 18 – 66 now have the option to sign up as blood donors on Facebook, be notified when blood donor centres near them have an urgent need for donations and invite friends to donate as well.

Accordingly, the same feature was launched in Chad, Guinea and Mali today, meaning Facebook blood donating feature is now available in 12 Africa nations. Other African nations enjoying the feature are Senegal, Burkina Faso, Egypt, Côte d’Ivoire, Kenya, Niger, Zimbabwe and South Africa.

The program that was first launched in 2017 has now attracted more than 70 million people who have signed up on Facebook to donate blood through partnerships centres around the world.

Speaking on the initiative, Kojo Boakye, Public Policy Director Facebook Africa, said: “COVID-19 has changed how and where people can give blood, causing countries around the world to experience shortages of voluntary blood donations at this critical time. In keeping with our Mission, we recognized the role Facebook can play in connecting people that want to donate blood with opportunities to do so. The partnership with the Namibian Blood Transfusion Service (NamBTS) and Ministry of Health and Social Services is such an important one. We strongly believe it will enable Namibians to make a positive impact to the blood donation ecosystem in the country.

Zita Tobin, Manager, Donor Recruitment and PR for NamBTS said: “We are truly excited by the partnership with Facebook the tool will assist us bolster our blood collections during the pandemic and beyond, as only 1% of the population donate blood”

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Roblox to Go Public with $8 Billion Valuation Following $150 Million Series G Funding at $4 Billion

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Roblox Preparing to Go Public with $8 Billion Valuation

According to the research data analyzed and published by Safe Betting, Roblox is preparing to list on the US stock market at a valuation of $8 billion. In February 2020, the gaming giant raised $150 million during a Series G funding round led by Andreessen Horowitz.

According to InvestGame, Q1 to Q3 2020 has seen the gaming industry receive a total of $20.5 billion in investments. Of this figure, public offerings accounted for around $6.05 billion.

Roblox Game Adopt Me! Draws over 10 Billion Visits As Consumer Spend Nears $103 Million in May 2020

Other noteworthy IPOs that have taken place include those of Unity Software, Kakao Games and Archosaur Games. Unity raised $1.3 billion at a $13.6 billion valuation while Kakao raised $330 million and Archosaur at $280 million. Applovin, Krafton Playtika, tinyBuild, Huuuge and People CAN Fly are among others planning IPOs.

Roblox has had a great 2020 with some of its popular games hitting spectacular records. For instance, Adopt Me! hit a peak of 1.615 million concurrent users and 10 billion visits in H1 2020. Piggy had over 5,000 plays by the end of July 2020 following its January 2020 launch. Roblox developers expect to earn $250 million on the hub in 2020, up by 127% from 2019’s $110 million. Its monthly active users increased from 115 million in February to 164 million in July according to RTrack.

Moreover, based on a report from Sensor Tower, player spending on Roblox increased 28% month-over-month in March 2020 and 34% in April 2020. In May, the game’s revenue hit a peak of $102.9 million.

The Roblox app hit $1.5 billion in lifetime revenue in June 2020. App Annie revealed that in Q2 2020, it ranked second in global consumer spend. In Q3 2020, it ranks it as the 4th highest grossing game globally on both the App Store and Play Store.

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