As it is often said that “Eras Come To An End”, this might be the case for Facebook and Google, as Apple has reportedly gained momentum by disrupting both companies’ duopoly in the advertising market.
Based on an analysis of the online ad budgets, of over 100 different consumer app companies, found that Apple’s ad business has benefited from the company’s major iOS privacy update in 2021, which made it more difficult for companies like Facebook to track users across the Internet.
Ads on Apple’s App store grew by 3.7 percent to 94.8 percent, compared to the 2021 Q2 data. Meanwhile, its competitors Facebook and Google saw a 3 percent and 1.7 percent dip in the number of mobile apps advertising respectively.
Nearly a year after it announced its new ad policy, Apple may be bridging the gap between itself and Google and Facebook in the digital ads market.
The statistics above-mentioned signifies that more advertisers are willing to spend huge sum of money to advertise on Apple’s App Store, in addition to Apple News and Stocks.
Advertisers allocated almost 15 percent of their ad budget to Apple while both Google and Facebook saw a decline.
This recent exponential growth recorded by Apple in the ads market, has made it join the duopoly of Facebook and Google at the top table of advertiser adoption.
It is interesting to note that Apple disrupted the entire ‘personalized advertising’ market as business houses had to reconsider their strategies.
The change in policy meant that companies like Facebook found it more difficult to track users on the vast realms of the internet.
However, Apple remained unscathed as its advertising business grew 238 percent to $3.7 billion in 2021.
The company is not in anyway resting on its Oars, despite its huge revenue, as it is planning to add more advertisements to its first-party apps that come pre-installed on iPhone.
According to reports, Apple has already internally tested the ads on its Maps, Books, and Podcasts.
