Whether you are a part of a large corporation or a fledgling social media influencer, a good branding strategy is key. Being able to convey your company’s presence in a single word, or to evoke immediate recognition with a simple image are two ways a brand can set you apart.

Similarly, personal branding is about broadcasting your brilliance and values to the world at large. It allows you to promote yourself at work so your audience knows exactly what you stand for. People with strong personal brands are authentic, stand out from the crowd, and are able to deliver their unique set of skills to a company with moxie and confidence.

At Kaizen Academy (Nigeria) Limited’s webinar on Thursday, April 6, 2023 at 1pm, we will be discussing the topic: ‘Building Corporate and Personal Brands’. We will be reviewing what individuals and corporations should be doing to maximize visibility and strategically position their brands.

Attendance is free but registration is required. You can register at https://lnkd.in/djjkfvJj

Limited participation slots available. You can also follow the session on YouTube at: https://lnkd.in/dCtgS2i5

Speaker Profiles

Esther Mwihaki                    

Founder & CEO

Arch Africa Consulting, Kenya

 Esther is a seasoned Business Leader with several years’ experience in managing business in Africa, many of which have been in senior management positions in Multinational Companies. Esther currently heads a Business Management Consultancy firm, Arch Africa Consulting.

Esther is also a Certified Professional Coach, and a member of International coaching federation(ICF), with a Personal Branding programme called Success By Design through which she has helped several leaders and high achieving individuals accelerate their careers and transform their lives.

Esther was previously a Partner, Fanisi Capital limited, a $50 million, venture capital and private equity fund, investing in East Africa. Before joining Fanisi, Esther was Managing Director of Scanad Advertising Uganda. This is part of Scan-group, the only marketing agency listed in the Nairobi Stock Exchange.

Prior to that, Esther held various leadership positions within the Coca-Cola Company in Africa including Country Manager Uganda, Strategic Innovations Manager, South Africa, and Regional New Brands Manager, East Africa & Islands. Esther has also worked as Marketing & Exports Manager for Eveready Batteries (East Africa) Ltd, Product Manager Nestle Foods Ltd and Farmer’s Choice Limited.

Esther has also served on several boards, including those of Fanisi Capital investee companies, Fairtrade East Africa, Midlands Ltd, Eldoville Dairy and the Rev. Muhoro school for the deaf.

Esther holds a Diploma in Food Processing from Jomo Kenyatta University, Kenya, a Diploma in Marketing from Nestle Training in Rashleigh, UK and has attended several trainings including Coca-Cola Leadership Development program, Executive Development program, GIBS, Johannesburg among others.

Eze Emmanuel Chukwudi

Brand, Communications and Marketing Lead, Advansio Interactive Limited, Nigeria

Eze Emmanuel Chukwudi is a Brand,Communications and Marketing expert with 7+ years of industry experience, He is a Personal and Corporate Branding Strategist and Expert with industry experience that cuts across, E-commerce, Management consulting, Engineering and Financial Technology.

He is currently the Brand, Communications and Marketing Lead at Advansio, one of Nigeria’s leading Fintech Companies.

Theodora ‘Furo Kio-Lawson

Head, Branding & Corporate Communication

Arila Group.

Theodora Kio-Lawson is a trained lawyer and legal publicist, Ms. Kio-Lawson has served in various capacities both in the legal and media industries, including as Head, Legal Business and Law Editor of BusinessDay Newspaper – Nigeria’s foremost financial daily for over 10 years.

Her private consultancy, the Loorbrandbox (Law-Brand-Box) & Consult, which offers customized brand solutions to the legal industry, has provided communication direction for several legal businesses for the last seven years – with a portfolio that includes over 20 legal brand activations and 200-plus publicity campaigns.

Ms Lawson is an alumnus of the London School of Public Relations; the Pan Atlantic University, School of Media & Communication (SMC), the London School of Public Relations, UK; the Chartered Institute of Public Relations, UK; and the Chartered Institute of Arbitrators (CIArb), UK Nigeria Branch.

As part of her service to the bar, she has served as Publicity Chair for the NBA Section on Business Law; Chair, Media & Publicity for the NBA Women Forum and Chair of the Lawyers in the Media Forum, whilst acting as Media Consultant for the immediate past president of the Nigerian Bar Association.

Kemi Martins, MBA

Senior Brand Strategist, Brandosh

Kemi Martins is a seasoned brand strategist and leather goods designer with over 8 years of experience in management, design, and brand development & communications across multiple industries.  She holds an MBA in Global Business from the University of South Wales and a B.Sc. in Marine Science from the University of Lagos.  Kemi’s passion for making a difference in the leather goods industry led her to establish K.Aspen; an award-winning Nigerian leather goods brand recognized for its excellence. In addition to her entrepreneurial ventures, Kemi also holds a Chief Brand Officer role at Craftlink; a leather goods manufacturing company. This position allows her to work towards her innate mission of developing the leather goods industry in Nigeria.

Kemi’s outstanding achievements and contributions to the fashion industry have earned her numerous interviews and recognitions by various prominent organizations and individuals such as Forbes Africa’s Head Digital Media, Peace Hyde’s Non-profit Foundation Aim Higher Africa, NEPC, and former diplomats such as the United States Ambassador to Nigeria, Stuart Symington, and the Former Deputy British High Commission to Nigeria, Laure Beaufils. Additionally, her work has been recognized by Meta, MTV Base, TraceTV, BBC Africa, among others.

Efeturi Doghudje

Brand Strategist, TGC Limited

Efe is a passionate and resourceful communications strategist driven by insight and data that will help position and build brands to accelerate their business growth, create stakeholder value and deliver returns. She ensures the development and implementation of the businesses within the ecosystem to achieve the overall organization’s objectives.

 She is highly skilled in developing impactful marketing and communications campaigns for B2B and B2C across a wide variety of channels and platforms. Building teams challenges me and together we drive top-line growth and deliver breakthrough brand performance.

Efe was Head Stakeholder Management & Communication at the Lagos State Employment Trust Fund, Head, Marketing & Corporate Communication at both United Capital Plc and VFD Group Plc. She was also Managing Director of Loose Media before her current role as Business Development Manager at TGC Limited

Moderator – Ayokunle Ayoko

Company Secretary/General Counsel

AB INBEV (International Breweries Plc)

Ayo has expertise in legal advisory, corporate governance, strategy, and HR management.

He has moderated local and international events within the professional and entertainment industries.

Ayo is a Certified Management Consultant (CMC), and a Certified Independent Director. He holds Fellowships of the Nigerian Institute of Management Consultants (FIMC), and the Global Academy of Finance and Management (GAFM), USA. He also holds a professional certificate in Global Governance and Diplomacy from the European School of Leadership Development.

He is a winner of the 2019 “40 under 40” Nigerian Legal Award (Esq Magazine, Lagos), the 2020 and 2022 Modern Governance 100 Global Awards for Governance/Compliance & Ethics (Diligent Corporation, New York), and the 2022 Law category of the Forty Under Forty Africa Awards (Xodus Communications Limited/Ministry of Arts and Culture, Ghana).

Ayo sits on the Boards of Kaizen Academy (Nigeria) Limited and Fiduciary Services Limited. He is a Council Member of the Gerson Lehrman Group (GLG), New York, a member of the Nigerian Bar Association (NBA), International Bar Association (IBA), the Society for Corporate Governance, Nigeria (SCGN), and the Institute of Directors, Nigeria (IoD).