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Building Corporate and Personal Brands Conference, Thursday April 6, 2023



Kaizen Webinar - Branding

Whether you are a part of a large corporation or a fledgling social media influencer, a good branding strategy is key. Being able to convey your company’s presence in a single word, or to evoke immediate recognition with a simple image are two ways a brand can set you apart.

Similarly, personal branding is about broadcasting your brilliance and values to the world at large. It allows you to promote yourself at work so your audience knows exactly what you stand for. People with strong personal brands are authentic, stand out from the crowd, and are able to deliver their unique set of skills to a company with moxie and confidence.

At Kaizen Academy (Nigeria) Limited’s webinar on Thursday, April 6, 2023 at 1pm, we will be discussing the topic: ‘Building Corporate and Personal Brands’. We will be reviewing what individuals and corporations should be doing to maximize visibility and strategically position their brands.

Attendance is free but registration is required. You can register at

Limited participation slots available. You can also follow the session on YouTube at:

Speaker Profiles

Esther Mwihaki                    

Founder & CEO

Arch Africa Consulting, Kenya

 Esther is a seasoned Business Leader with several years’ experience in managing business in Africa, many of which have been in senior management positions in Multinational Companies. Esther currently heads a Business Management Consultancy firm, Arch Africa Consulting.

Esther is also a Certified Professional Coach, and a member of International coaching federation(ICF), with a Personal Branding programme called Success By Design through which she has helped several leaders and high achieving individuals accelerate their careers and transform their lives.

Esther was previously a Partner, Fanisi Capital limited, a $50 million, venture capital and private equity fund, investing in East Africa. Before joining Fanisi, Esther was Managing Director of Scanad Advertising Uganda. This is part of Scan-group, the only marketing agency listed in the Nairobi Stock Exchange.

Prior to that, Esther held various leadership positions within the Coca-Cola Company in Africa including Country Manager Uganda, Strategic Innovations Manager, South Africa, and Regional New Brands Manager, East Africa & Islands. Esther has also worked as Marketing & Exports Manager for Eveready Batteries (East Africa) Ltd, Product Manager Nestle Foods Ltd and Farmer’s Choice Limited.

Esther has also served on several boards, including those of Fanisi Capital investee companies, Fairtrade East Africa, Midlands Ltd, Eldoville Dairy and the Rev. Muhoro school for the deaf.

Esther holds a Diploma in Food Processing from Jomo Kenyatta University, Kenya, a Diploma in Marketing from Nestle Training in Rashleigh, UK and has attended several trainings including Coca-Cola Leadership Development program, Executive Development program, GIBS, Johannesburg among others.

Eze Emmanuel Chukwudi

Brand, Communications and Marketing Lead, Advansio Interactive Limited, Nigeria

Eze Emmanuel Chukwudi is a Brand,Communications and Marketing expert with 7+ years of industry experience, He is a Personal and Corporate Branding Strategist and Expert with industry experience that cuts across, E-commerce, Management consulting, Engineering and Financial Technology.

He is currently the Brand, Communications and Marketing Lead at Advansio, one of Nigeria’s leading Fintech Companies.

Theodora ‘Furo Kio-Lawson

Head, Branding & Corporate Communication

Arila Group.

Theodora Kio-Lawson is a trained lawyer and legal publicist, Ms. Kio-Lawson has served in various capacities both in the legal and media industries, including as Head, Legal Business and Law Editor of BusinessDay Newspaper – Nigeria’s foremost financial daily for over 10 years.

Her private consultancy, the Loorbrandbox (Law-Brand-Box) & Consult, which offers customized brand solutions to the legal industry, has provided communication direction for several legal businesses for the last seven years – with a portfolio that includes over 20 legal brand activations and 200-plus publicity campaigns.

Ms Lawson is an alumnus of the London School of Public Relations; the Pan Atlantic University, School of Media & Communication (SMC), the London School of Public Relations, UK; the Chartered Institute of Public Relations, UK; and the Chartered Institute of Arbitrators (CIArb), UK Nigeria Branch.

As part of her service to the bar, she has served as Publicity Chair for the NBA Section on Business Law; Chair, Media & Publicity for the NBA Women Forum and Chair of the Lawyers in the Media Forum, whilst acting as Media Consultant for the immediate past president of the Nigerian Bar Association.

Kemi Martins, MBA

Senior Brand Strategist, Brandosh

Kemi Martins is a seasoned brand strategist and leather goods designer with over 8 years of experience in management, design, and brand development & communications across multiple industries.  She holds an MBA in Global Business from the University of South Wales and a B.Sc. in Marine Science from the University of Lagos.  Kemi’s passion for making a difference in the leather goods industry led her to establish K.Aspen; an award-winning Nigerian leather goods brand recognized for its excellence. In addition to her entrepreneurial ventures, Kemi also holds a Chief Brand Officer role at Craftlink; a leather goods manufacturing company. This position allows her to work towards her innate mission of developing the leather goods industry in Nigeria.

Kemi’s outstanding achievements and contributions to the fashion industry have earned her numerous interviews and recognitions by various prominent organizations and individuals such as Forbes Africa’s Head Digital Media, Peace Hyde’s Non-profit Foundation Aim Higher Africa, NEPC, and former diplomats such as the United States Ambassador to Nigeria, Stuart Symington, and the Former Deputy British High Commission to Nigeria, Laure Beaufils. Additionally, her work has been recognized by Meta, MTV Base, TraceTV, BBC Africa, among others.

Efeturi Doghudje

Brand Strategist, TGC Limited

Efe is a passionate and resourceful communications strategist driven by insight and data that will help position and build brands to accelerate their business growth, create stakeholder value and deliver returns. She ensures the development and implementation of the businesses within the ecosystem to achieve the overall organization’s objectives.

 She is highly skilled in developing impactful marketing and communications campaigns for B2B and B2C across a wide variety of channels and platforms. Building teams challenges me and together we drive top-line growth and deliver breakthrough brand performance.

Efe was Head Stakeholder Management & Communication at the Lagos State Employment Trust Fund, Head, Marketing & Corporate Communication at both United Capital Plc and VFD Group Plc. She was also Managing Director of Loose Media before her current role as Business Development Manager at TGC Limited

Moderator – Ayokunle Ayoko

Company Secretary/General Counsel

AB INBEV (International Breweries Plc)

Ayo has expertise in legal advisory, corporate governance, strategy, and HR management.

He has moderated local and international events within the professional and entertainment industries.

Ayo is a Certified Management Consultant (CMC), and a Certified Independent Director. He holds Fellowships of the Nigerian Institute of Management Consultants (FIMC), and the Global Academy of Finance and Management (GAFM), USA. He also holds a professional certificate in Global Governance and Diplomacy from the European School of Leadership Development.

He is a winner of the 2019 “40 under 40” Nigerian Legal Award (Esq Magazine, Lagos), the 2020 and 2022 Modern Governance 100 Global Awards for Governance/Compliance & Ethics (Diligent Corporation, New York), and the 2022 Law category of the Forty Under Forty Africa Awards (Xodus Communications Limited/Ministry of Arts and Culture, Ghana).

Ayo sits on the Boards of Kaizen Academy (Nigeria) Limited and Fiduciary Services Limited. He is a Council Member of the Gerson Lehrman Group (GLG), New York, a member of the Nigerian Bar Association (NBA), International Bar Association (IBA), the Society for Corporate Governance, Nigeria (SCGN), and the Institute of Directors, Nigeria (IoD).

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Canada Revolutionizes Express Entry: Introduces Targeted Draws to Address Labour Shortages

Canada’s Immigration Minister, Sean Fraser, has recently announced the implementation of category-based selection draws for candidates applying through the Express Entry system.



EU-Canada Trade Deal

Canada’s Immigration Minister, Sean Fraser, has recently announced the implementation of category-based selection draws for candidates applying through the Express Entry system.

This new approach aims to prioritize individuals with strong French language skills and work experience in specific fields that are in high demand across the country.

Under the revised system, candidates who possess expertise in healthcare, science, technology, engineering, and mathematics (STEM), trades such as carpentry, plumbing, and contracting, transportation, and agriculture and agri-food will receive preferential treatment in the selection process. These changes are expected to take effect later this summer to address the pressing need for skilled workers in various sectors across Canada.

Minister Fraser emphasized that these modifications to the Express Entry system are a crucial step towards meeting labor shortages reported by employers nationwide. By inviting more skilled professionals from targeted professions, Canada aims to support its economic growth while also fostering the vitality of French-speaking communities outside of Quebec.

The immigration minister highlighted the significance of immigration in alleviating labor shortages and enhancing the prominence of the French language within minority communities.

He stated, “Everywhere I go, I’ve heard loud and clear from employers across the country who are experiencing chronic labor shortages. These changes to the Express Entry system will ensure that they have the skilled workers they need to grow and succeed. We can also grow our economy and help businesses with labor shortages while also increasing the number of French-proficient candidates to help ensure the vitality of French-speaking communities.”

The introduction of category-based draws follows amendments made to the Immigration and Refugee Protection Act in June 2022, granting the minister the authority to select immigrants based on specific characteristics aligned with Canada’s economic priorities. The categories were determined through extensive public consultation with provinces, territories, industry representatives, unions, employers, worker advocacy groups, settlement provider organizations, and immigration researchers and practitioners.

To maintain transparency, the Immigration, Refugees, and Citizenship Canada (IRCC) will provide annual reports to parliament detailing the categories selected, the rationale behind the choices, instructions for establishing each category, and the number of invitations issued for each category.

Express Entry, launched in 2015, is Canada’s system for managing applications under three economic immigration programs: the Federal Skilled Workers Program, the Federal Skilled Trades Program, and the Canadian Experience Class. Candidates are evaluated based on various factors such as work experience, language proficiency, occupation, education, and more, using the Comprehensive Ranking System (CRS). Applicants with the highest CRS scores have the greatest likelihood of receiving an Invitation to Apply for permanent residence.

In summary, Canada’s adoption of targeted category-based draws for Express Entry candidates reflects its commitment to addressing labor shortages, supporting economic growth, and bolstering French-speaking communities across the country. These changes aim to ensure a more responsive immigration system that aligns with Canada’s social and economic needs, while also attracting highly skilled individuals who can contribute to the country’s prosperous future.

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WAEC Uncovers 56 Rogue Website Operators, Vows to Prosecute Offenders

The West African Examination Council (WAEC) stated that it has uncovered 56 website operators that were involved in leaking its exam questions.



WAEC results

The West African Examination Council (WAEC) stated that it has uncovered 56 website operators that were involved in leaking its exam questions.

The Head of National Office, Nigeria, Mr. Patrick Areghan during the monitoring of exams in some Government Secondary Schools, disclosed that the identified website operators would be prosecuted as soon as possible.

Mr. Areghan blamed some WAEC supervisors for playing a role in the leakage of the exam questions in a bid to make money from it. He stated that these supervisors snap and send exam questions to their syndicate groups before the exam commences. He however disclosed that the council has no control over social media.

In his words,

“We have a regulation to release papers to supervisors one hour before commencement time to enable them to go from the collection point to the administrative point because of distance in some schools. But what they do is snap the question papers and send them to their syndicate groups.

“You now begin to ask questions about what they are trying to achieve with it. Candidates are already in the exam hall, and you are posting the questions. Sometimes, they change the front of the questions and add 2023 for exam questions of 2020. Some gullible parents and students will go for it and destroy themselves because there is no way they can get our questions”.

Mr. Areghan, therefore, disclosed that WAEC has put in place some technology that would detect any form of mischievous conduct from anywhere.  Also, the commission has advised parents to encourage their children/wards to study hard and desist from patronizing these evil peddlers who are all out to destroy the destiny of their children. Parents are equally advised to stop funding these illicit acts.

Investors King understands that leakage of WAEC exam questions has been going on for a long time, as past questions were being posted via WhatsApp and criminal websites by fraudulent individuals, which they claim are yet-to-be-written papers.

WAEC in 2020 disclosed that it has not experienced leakages since 1977, but some supervisors engaged by the Ministry of Education deliberately send the questions to some syndicate groups.

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Moove Impounds Vehicles of Drivers Over Nonpayment of Loans

African mobility company Moove has reportedly impounded the vehicles of some of its drivers over nonpayment of loans.




African mobility company Moove has reportedly impounded the vehicles of some of its drivers over nonpayment of loans.

The company which partnered with Uber to provide vehicles for drivers without a down payment, which they are expected to pay off in daily installments, has seen some drivers default in payments which forced the company to kick them off from the platform and seize the vehicles.

Some of these drivers have lamented that they earn very little from the ride-hailing platform, which makes it difficult for them to be able to repay the loan. Several others described it as an “unfair arrangement,” stating that they are left with almost no money after paying Moove and Uber.

According to drivers, vehicles purchased through this partnership came with the condition that the driver would complete 12 trips daily, and spend about 12 hours a day, six days a week, on the Uber app. Despite the long hours, drivers said they find it hard to make money because the cars are hatchbacks, which places them in the cheaper Uber Go category.

A driver Adams Ikemu, who once worked with Moove before he was kicked out of the platform and had his vehicle seized, revealed that drivers who are given the vehicles, work through their noses and at the end of the day may not be able to see the end of payment before frustration sets in.

Responding to the complaints of drivers on its platform, a spokesperson at Moove said,

“It is understood that Nigeria had faced a series of unprecedented economic challenges in recent months and that it did not take decisions to impound vehicles lightly. It is also important to recognize that we operate as a business, and sometimes this means we need to make tough decisions.

“Any vehicles that have been impounded were done as a result of customers not hitting the new KPIs [key performance indicators] as part of the Moove Cares program. Under the Moove Cares program, launched to address the recent economic issues, the daily installments for some of the drivers have been reduced”.

Moove’s spokesperson said the company had reduced its daily loan installment amount to 6,400 naira, to make it easy for drivers to pay back. Drivers disclosed that indeed the company had made some changes such as decreasing the installment amount, cutting the minimum required trips to 10, and allowing them to work 10 hours a day instead of 12, although it had failed to deliver on its promises to provide them with auto, health, and life insurance.

Investors King understands that since 2022, Moove drivers in Nigeria have been protesting against unbearable working conditions, which has been ongoing on a low scale.

Launched in 2019, Moove is one of the earliest e-hailing-focused vehicle-financing companies to make its entry into Nigeria. It was founded in response to the challenge faced by over 2 million African mobility entrepreneurs, the lack of access to vehicle financing. Moove was initially built to solve this problem in Lagos and has since expanded to 6 cities across Africa.

The company is committed to building the largest and most productive hybrid and EV fleet in the world, empowering customers with greener options and positively contributing to a more sustainable world.

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