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Nigerians Consumes 644,452 Champagne Worth N11.525 Billion in 2022

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Champagne

A report compiled by Comité Champagne shows that Nigeria, Africa’s largest economy imported 644,452 bottles of Champagne estimated at N11.525 billion or £25.3 million in 2022.

This, according to the report is the highest import quantity in eight years and represents an increase of 15.3% from the preceding year.

Import of the luxury drink has been on increase since 2020 despite COVID-19 and other economic challenges that plunged the Nigerian economy into recession when the value of brent crude oil dipped to $15 a barrel. Yet, Nigeria’s elites, largely those responsible for the woes of the country won’t stop drinking champagne or celebrating.

While some experts attributed the increase in imports to growing consumer confidence post-COVID, stability in the financial services and a few other sectors, the nation’s key economic indicators show otherwise as economic activity remained generally weak with earnings hovering around their lowest while unemployment stood at a record high of 33.33%

Victor Ikem, a Lagos-based champagne and wine retailer, believed the upsurge in political activities in 2022 might have led to the increase in the luxury drink consumption.

He said, “throughout the second quarter till Q4 last year, there was an upsurge in political activities, which meant that a lot of disposable cash was available in the system and a number of high-profile political events were held which must have impacted on the consumption of champagne and other alcoholic beverages.”

However, the rise in champagne consumption is not across all segments of the economy, with only a small group of continuous orders from the affluent and political class.

Champagne has become a lifestyle drink that people use to signal aspiration value, their status and celebrate their achievements. Despite this, the demand and supply of luxury goods are not really affected by inflation levels in the country, but rather the wealth levels of the buyers and the ability to play within that space.

While champagne is associated with luxury, its high cost has made consumers seek cheaper alternatives such as wine. Data from Euromonitor International showed that Nigeria’s wine consumption rose to 33.1 million in 2021, the highest since 2015, from 32.0 million in 2020, with brands such as Chamdor and 4th Street performing strongly.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Travel

Singapore Tops Passport Power Rankings, Overtakes European Rivals

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Singapore has reclaimed its position as the holder of the world’s most powerful passport, surpassing European countries such as France, Germany, Italy, and Spain.

According to the Henley Passport Index, Singaporean citizens can now enjoy visa-free access to 195 destinations globally, placing the city-state at the top of the rankings.

The Henley Passport Index, which uses data from the International Air Transport Association, evaluates 199 passports and their access to 227 destinations.

The latest update sees Singapore leapfrogging previous leaders, with the European quartet and Japan now sharing second place.

In third place are Austria, Finland, Ireland, Luxembourg, Netherlands, South Korea, and Sweden, whose passport holders have visa-free access to 191 destinations.

This is the first time seven nations have occupied this spot together.

Juerg Steffen, CEO of Henley & Partners, emphasized the significance of passport strength in today’s globalized world.

“The ability to travel visa-free is more than convenience; it’s a powerful economic tool driving growth, fostering international cooperation, and attracting foreign investment.”

While Singapore rises, the United States continues its decline, now ranking eighth, a drop from its former position at the top alongside the UK a decade ago. The UK, meanwhile, has slipped to fourth place.

At the bottom of the list, Afghanistan remains the weakest passport, offering visa-free entry to just 26 destinations.

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Netflix’s Premium Plan Sees 40% Price Hike Amidst Nigerian Inflation

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Netflix

Netflix has increased its subscription prices in Nigeria with the Premium Plan seeing a 40% hike from ₦5,000 to ₦7,000 per month.

According to the updated pricing on Netflix’s website, the Standard Plan, popular for its HD quality and multi-screen options, now costs ₦5,500, up from ₦4,000—a 37.5% rise.

Meanwhile, the Basic Plan increased by 21% to ₦3,500, and the Mobile Plan saw a dramatic 83% jump from ₦1,200 to ₦2,200.

In April, Netflix adjusted its Premium Plan from ₦4,400 to ₦5,000 and its Standard Plan from ₦3,600 to ₦4,000. The Basic Plan remained unchanged at ₦2,900 during that period.

The company stated these changes were part of a broader strategy to enhance revenue and support its expanding content offerings.

This latest hike comes amid soaring inflation in Nigeria, which has significantly impacted the cost of living.

As food and essential goods prices rise, many Nigerians find entertainment subscriptions increasingly unaffordable.

Netflix’s price adjustments are not limited to Nigeria; similar increases have occurred in major markets like the United States, United Kingdom, and France.

In October 2023, both the Basic and Premium plans experienced hikes in these countries as part of Netflix’s global pricing strategy.

The frequent price hikes have sparked concern among Nigerian subscribers who already face economic challenges. Many are reevaluating their subscriptions as home entertainment costs continue to climb.

As Netflix continues to adjust its pricing to sustain growth and content expansion, Nigerian consumers are left weighing the value of their streaming subscriptions against other financial priorities.

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Airline Stocks Tumble as Ryanair Cuts Summer Fare Forecast

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Ryanair’s announcement of a significant cut in summer fare expectations has sent ripples through the airline industry, causing stocks to fall sharply.

The no-frills airline reported a nearly 50% drop in profits for the quarter ending June 30, attributing the decline to lower passenger fares and frugal consumer behavior.

Ryanair’s profit before tax fell to €401 million, a stark contrast to the same period last year. This slump is primarily due to a 15% decrease in average passenger fares, as travelers continue to tighten their budgets amid ongoing economic uncertainties.

Chief Executive Michael O’Leary highlighted the shift in consumer behavior, noting that “fares are now moving materially lower than the prior year and pricing continues to deteriorate.”

The company’s previous forecast of stable fares has been revised, with expectations now set for a “materially lower” fare structure between July and September.

The announcement triggered a sell-off in airline stocks, with Ryanair’s share price plummeting by 17%.

Other airlines, including EasyJet and Wizz Air, also experienced declines, reflecting broader concerns about the industry’s financial health as customer spending contracts.

Experts are questioning whether the entire sector is facing a downturn, especially as consumers delay booking trips and opt for more budget-friendly options.

Despite the profit drop, Ryanair reported a slight increase in passenger numbers, which helped mitigate a more significant fall in overall revenue.

However, the airline emphasized that its summer performance heavily relies on last-minute bookings, particularly in August and September.

The trend of delayed bookings is partly due to the cost-of-living crisis, which continues to influence consumer spending habits.

This trend aligns with observations from other airlines like Jet2, which noted only modest price increases amid late bookings.

Ryanair’s struggles are compounded by external challenges such as air traffic control strikes and a global IT meltdown, which have led to delays and cancellations.

These issues have further dampened consumer confidence, potentially impacting last-minute booking numbers.

Moreover, Ryanair faces operational hurdles with aircraft deliveries. Boeing has warned that some 737 Max planes expected by next spring will be delayed until summer 2025, posing a threat to Ryanair’s capacity during peak travel periods.

The airline industry is grappling with the end of a post-pandemic boom in pricing, as evident from warnings by other carriers like Lufthansa and Air France-KLM.

As economic pressures mount, the sector must navigate a landscape of cautious consumer spending and logistical challenges.

Ryanair’s latest figures underscore the fragile nature of the current travel market, prompting airlines to reassess strategies to attract budget-conscious travelers while maintaining profitability.

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