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Jumia Grabs Opportunity for Black Friday Deals

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Black friday

Black Friday is a concept that originated in the United States, but the yearly retail fever has had a popularity boom across Africa in recent years, with customers moving to take advantage of the best deals that retailers have available.

Jumia, which is a marketplace with its focus placed on Africa quickly grabbed this opportunity when it first introduced the Black Friday event about nine years ago across its markets in Africa, focusing mainly on Egypt and Cairo which are the company’s top two cities when considering volume of orders.

Since its inception, the company has witnessed staggering levels of success with the event, and company data reveals that the love which consumers have for Black Friday has been increasing across the continent every year.

During the 2020 Black Friday event, the top sellers on the Jumia platform saw a 141% year-on-year increase in the amount of items sold, with one out of three clicks on average being a new customer. The company also said that it witnessed an increase in brand appetite across every one of Jumia’s 10 markets during last year’s sale, which lasted every Friday in November.

The trend is expected to continue this year’s version of Jumia’s Black Friday, as it is running from November 5 until November 30.

The company which is based in Nigeria has entered into partnerships with major brands like Adidas, HP, Unilever and Diageo, as well as with thousands of sellers in order to provide consumers the best deals on a very wide range of products.

The CEO of Jumia Nigeria, Massimiliano Spalazzi told Lagos-based Vanguard that the Black Friday programme has been a success every year, and is the biggest sale of the year.

He also stated that the 2021 Black Friday campaign will place focus on strengthening the company’s position as a brand within the African market, and providing support to the sellers.

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50 Percent Discount as Jumia Commences Online Food Festival

Jumia, one of the leading e-commerce stores in Africa, has commenced its online food festival where consumers can get discounts as high as 50 per cent on their orders. 

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Jumia - Investors King

Jumia, one of the leading e-commerce stores in Africa, has commenced its online food festival where consumers can get discounts as high as 50 per cent on their orders. 

Jumia’s head of Commercial on Demand Services, Oluwafemi Ajulo, said the Online Food Festival which started on Monday 26th of September will last for two weeks ending on the 9th of October. 

Ajulo further stated that consumers could order their favourite meal from any of the available restaurants on Jumia Foods. 

A check by Investors King shows that there are a number of well-known food brands which consumers can order from. Some of these brands include Cold Stone Creamery, Dodo Pizza, Indomie Cafe, and Tantalizers.

Others include Pizza Hut, Burger King, Krispy Kreme Doughnuts, Ying Yang Express, and Sooya Bistro among others. 

It is interesting to note that consumers will have the opportunity to buy their favourite meals from any of the aforementioned brands with up to 50 percent discount. 

While commenting on the rationale behind the Online Food Festival, Ajulo said:

“We have seen more consumers shift to online delivery platforms as a convenient and safer option to enjoy delicious recipes still. We have partnered with the best restaurants to ensure consumers enjoy convenience and affordability while ordering their favourite meals. 

This campaign also allows us to support our consumers despite the challenges related to inflation and high cost. The campaign will also feature buy one get one free, flash sales, and more,” he said.

In addition, the marketing manager of Cold Stone Creamery and Pinkberry Nigeria, Mr Maruf Lamidi noted that Cold Stone’s partnership with Jumia for the Online Food Festival will provide another opportunity for the company to serve its customers and reiterate its commitment to outstanding services. 

Mr Maruf added that Cold Stone is excited to join the Online Food Festival. He said that any of Cold Stone customer who buys on the Jumia Food platform will get the best value available. 

 

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Jumia Launches Integrated Warehouse in Kenya to Improve Logistics Operations

Nigeria and Africa’s leading e-commerce store Jumia, has launched an integrated warehouse and logistics network facility in Nairobi to improve operations in Kenya

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Nigeria and Africa’s leading e-commerce store Jumia, has launched an integrated warehouse and logistics network facility in Nairobi to improve operations in Kenya

This new warehouse will transform Jumia’s logistics operations by ensuring faster product delivery and subsequently improving customers’ shopping experience.

The 11,000-metres squared warehouse and network facility is strategically positioned and centrally located along Mombasa road, which is closer to the airport as well as the city center, according to the company.

It allows Jumia to leverage on the new Nairobi Expressway to enhance delivery time and improve efficiency. Because of the proximity, the newly built warehouse will eliminate the need to transport items from warehouses to sorting centers, reducing the operational cost and gas emissions of first-mile deliveries.

Speaking on the newly launched warehouse, the CEO of Jumia Kenya Juan Seco stated that the facility will enable the company to be more efficient and meet future needs as the company grows.

In his words, “The new integrated facility has enabled us to converge our multiple warehouses and network operations under one roof.

“This will help us to improve our fulfilment operations to be more efficient and scalable thus taking care of our future needs as the business continues to grow. We shall be able to offer more products across different categories and deliver them faster to our consumers”.

Jumia’sintegrated facility also provides improved working conditions for employees, such as more workspace and a more convenient location in terms of accessibility.

Speaking on how the facility will improve Jumia’s sustainability practices, Jumia Services Country Manager, Ankur Agarwal, said: “The convergence of our operations has helped us to reduce up to 15 truck trips per day, enabling us to reduce carbon emissions significantly. We will continue to look for opportunities to contribute positively to the environment.”

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NGOs Urge EU to Reject Amazon’s Proposal to End Anti-trust Charges, Citing Loopholes

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A group of 11 non-governmental bodies has urged the EU regulators to reject Amazon’s proposal to halt anti-trust charges, citing loopholes.

The NGOs who wrote the EU, disclosed that the proposals were too vague, which leaves room for evasion and abuse by the e-commerce company.

They further urged the EU to force Amazon to split its marketplace from its retail and logistics operations in order to address concerns about its dominance and control over interrelated services.

The statement reads “We urge the European Commission to reject Amazon’s commitments outright and in full, and instead continue vigorously to pursue its antitrust cases against Amazon, imposing remedies and penalties (on the Commission’s own terms) as necessary.

“They are weak, vague, and full of loopholes, leaving too much room for evasion and abuse by Amazon. Moreover, the proposed limitation of these commitments to five years, or indeed any time horizon at all, is unjustifiable”.

The European Union (EU) had earlier charged Amazon with anti-trust charges, where it disclosed that the e-commerce platform misused its position to compete against third-party businesses by misusing seller data.

In a response to the charges filed against the company, it has been consistently making some significant commitments in an attempt to escape fines from the EU as a result of its breach of seller data.

The company admitted to claims from the EU and has pledged to avoid using private seller data in situations where there’s competition with Marketplace shops, whether it is obtained through automated tools or employee access.

Amazon trying to leave no stone unturned has also promised “non-discriminatory” terms for third parties selling to Prime subscribers, including a choice in delivery and logistics services.

The e-commerce platform through one of its commitments, vowed “equal treatment” when ranking sellers in the Buy Box section that will enable consumers to quickly purchase goods.

The European Commission is asking for public feedback on Amazon proposals that theoretically give third-party sellers a better chance of competing with Amazon’s direct sales.

Comments on the proposals will remain open until September 9th. Whatever conditions the EU accepts, will remain effective for five years with oversight by a trustee reporting to the Commission.

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