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France Requests Removal of Wish from Search Engines and App Stores

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Several ministers in France have released a common statement in which they announced that they have made a request to the main search engines as well as the mobile app stores that are operating in the country to hide Wish’s website as well as its mobile app.

Wish is a highly popular e-commerce platform that mainly references products from merchants who are based in China. The platform does not hold inventory as the products are usually shipped directly to the customers from merchants.

Last year, the French administration which is in charge of consumer rights and fraud launched an investigation into Wish. The administration, which is known as the direction générale de la concurrence, de la consommation et de la répression des fraudes (DGCCRF) suspected that it was not difficult to deliberately mislead customers and sell fake products on Wish, including goods like perfumes and sneakers with images which incorrectly show the logos of popular brands.

In order to find out the safety of the products on Wish and to also test their suspicions, the French administration ordered about 140 different goods on Wish.

About 95% of the toys which they acquired on the platform did not abide by the normal European regulation, with about 45% of the toys deemed dangerous. Concerning the electronic products that were ordered, 95% of them were said to be disallowed in Europe, with 90% of them being dangerous in one form or the other.

Some unexpected items were even found to constitute a risk to customers, with about 62% of ordered cheap costume jewelry considered as dangerous. It should however be noted that these numbers came from a study on a small sample of 140 products.

When Wish is notified that a dangerous product is being sold on the platform, the product is removed within 24 hours. However, the French Ministry of Economy states that in most cases the dangerous products remain accessible on the same platform, under a different name and sometimes by the same seller.

The French government is now taking advantage of changes in European regulation to block problematic apps. The process is complicated, but if successful will remove Wish from Google and the App Store. Currently, Wish is still available on the app store and the website can still be found on Google.

After Wish is shadowbanned in France, the website will disappear from Google and the app will no longer be found on the app store. However, if you had it on your phone before the shadowban, you will still be able to use it.

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2021 Jumia Black Friday Ends Today

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Jumia ecommerce

2021 Jumia Black Friday events will be coming to an end today. The event which had started on November 5 with deals like Treasure Hunts and Flash sales among others has been of immense benefit to Nigerians. Many Nigerians took advantage of the deals to shop for items that they like.

Investors king had previously reported the excitement of Nigerians about the Jumia Black Friday and how discounts on items were as much as 52 per cent and more.

Under the Treasure Hunts deals, there are hidden discounted items of as much as 99 per cent off. Customers are supposed to find the hidden item and anyone that luckily finds it gets it. This and many other deals are all in the fulfillment of the promise of Jumia that this year’s Black Friday deals will be earth-shattering.

One among the many people that have enjoyed the earth-shattering deals is, according to Vanguard, Stephenia Gara, a caterer based in Abuja. She was reported to be one of the Treasure Hunts winners and was able to purchase an iPhone 13 for N6,850.

iPhone 13 is sold for over N800,000, but Stephenia was said to have stayed awake, specifically for the Treasure Hunt deal, and was able to get the phone for a way cheaper amount. Vanguard reported her to have said that she was going to use the phone to take clean pictures of the food that she sells.

Another lucky beneficiary of the many deals from Jumia Black Friday is Damilola Olawale. Olawale won a N200,000 voucher and a one-year free Jumia Prime Subscription. With this, Olawale can get free delivery, any time he shops on Jumia, to any location in Nigeria. He would also enjoy discounts.

Jumia over years has sustained itself as a trusted shopping place for Nigerians with such events as Black Friday and others. This year’s Black Friday is expected to end today.

 

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Flutterwave Introduces Flutterwave Market, A New E-Commerce Service To Scale SMEs Growth

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Flutterwave Market- Investors King

Africa’s leading payment company, Flutterwave recently announced the launch of its new e-commerce service, Flutterwave Market. The newly launched e-commerce service is “an extension of its Flutterwave Store service – that will bring together a collection of merchant stores in one place”.

Flutterwave market was launched with the goal of helping merchants increase their sales and revenue, and also onboard new customers. This new development will enable customers to have a seamless shopping experience from a wide range of different products and services offered by merchants on the Flutterwave store.

According to the payment company, “the Flutterwave Market will display Flutterwave stores across various product categories and countries. It will include features such as product search, category display and country filter to help enhance the shopping experience.

“The solution will display product categories such as men and women’s fashion, beauty, and food—in line with the preferences of most shoppers on Flutterwave Store. Shoppers will be able to order products and have the products delivered at their preferred locations”.

Flutterwave store was launched at the peak of COVID-19 in April 2020, to help small businesses set up online shops following the nationwide lockdown. Since its launch, the online store has seen over 30,000 businesses registered on its portal and also added features like discount codes and multiple product uploads.

Olugbenga ‘GB’ Agboola, Founder and Chief Executive Officer of Flutterwave said, “This is an exciting next chapter for the Flutterwave brand, and we’re excited to introduce this new marketplace experience to our merchants worldwide, Flutterwave Market is a fully functional e-commerce service that serves as a megastore where buyers can purchase a variety of goods from multiple sellers under one roof.”

GB continued: “Since the successful launch of Flutterwave Store, we have listened to our customers and acted on what they need to scale their businesses. Launching the new marketplace will transform their business, taking it to the next stage of growth. Flutterwave Market is for us a way to create endless possibilities for our Flutterwave Store users. We’re not merely aggregating existing stores, we’re positioning them to make more sales.”

Recent data from Statista shows that as of 2020, the number of digital buyers in Africa experienced an increase to 281 million. The number of e-commerce users in the continent is also estimated to grow significantly, reaching over 334 million in 2021. By 2025, they could be roughly 520 million, almost doubling the number in 2019.

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Jumia Grabs Opportunity for Black Friday Deals

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Black friday

Black Friday is a concept that originated in the United States, but the yearly retail fever has had a popularity boom across Africa in recent years, with customers moving to take advantage of the best deals that retailers have available.

Jumia, which is a marketplace with its focus placed on Africa quickly grabbed this opportunity when it first introduced the Black Friday event about nine years ago across its markets in Africa, focusing mainly on Egypt and Cairo which are the company’s top two cities when considering volume of orders.

Since its inception, the company has witnessed staggering levels of success with the event, and company data reveals that the love which consumers have for Black Friday has been increasing across the continent every year.

During the 2020 Black Friday event, the top sellers on the Jumia platform saw a 141% year-on-year increase in the amount of items sold, with one out of three clicks on average being a new customer. The company also said that it witnessed an increase in brand appetite across every one of Jumia’s 10 markets during last year’s sale, which lasted every Friday in November.

The trend is expected to continue this year’s version of Jumia’s Black Friday, as it is running from November 5 until November 30.

The company which is based in Nigeria has entered into partnerships with major brands like Adidas, HP, Unilever and Diageo, as well as with thousands of sellers in order to provide consumers the best deals on a very wide range of products.

The CEO of Jumia Nigeria, Massimiliano Spalazzi told Lagos-based Vanguard that the Black Friday programme has been a success every year, and is the biggest sale of the year.

He also stated that the 2021 Black Friday campaign will place focus on strengthening the company’s position as a brand within the African market, and providing support to the sellers.

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