Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the Euros has wiped $4 billion off the market value of the beverage giant company.
The Portugal captain is a renowned health fanatic and made it clear what he thinks of the carbonated soft drink. The 36-year-old shifted the bottles of Coca-Cola away from him during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.
Ronaldo followed it by holding up a bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
Coca-Cola’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6 percent dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
Coca-Cola, one of the official sponsors of Euro 2020, replied on Tuesday with a statement that said “everyone is entitled to their drink preferences” with different “tastes and needs”.
A Euros spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”
Ronaldo is a pop-culture colossus, boasting nearly 300 million Instagram followers.
On Tuesday, he scored twice in Portugal’s 3-0 win over Hungary – moving beyond France great Michel Platini as the record goalscorer at the European Championship finals with 11.
Giannis Antetokounmpo Scores 50 to Lead Milwaukee Bucks to First Championship in 50 Years
Giannis Antetokounmpo scored 50 points, 14 rebounds and five blocks to lead Milwaukee Bucks to their first NBA Championship in 50 years on Tuesday, July 20, 2021.
Popularly called the Greek Freak, Giannis and the Bucks won four consecutive games to hold off the Phoenix Suns with 105-98 wins in game 6 of the NBA Finals and captured the franchise’s first championship in half a century.
Antetokounmpo, who has now scored over 40 points in three of his last NBA Finals, won the Bill Russel NBA Finals Most Valuable Player Award. Antetokounmpo is the fifth international player to win the award, joining the likes of Hakeem Olajuwon, Tony Parker, Tim Ducan and Dirk Nowitzki.
Antetokounmpo now joins Michael Jordan and Hakeem Olajuwon as only players to win MVP, Finals MVP and Defensive Player of the Year since the inception of DPOY in 1983.
He is the ninth player to win multiple MVPs and a Finals MVP in his career.
Antetokounmpo 50 points were tied for the most all-time in a closeout game of the NBA Finals, going by ESPN numbers. Greek Freak equals Bob Pettit’s 50 points scored against the Boston Celtics for St. Louise Hawks in Game 6 of the 1958 NBA Finals.
Born on December 6, 1994, in Greece to Nigerian parents. Antetokounmpo’s parents had relocated from Lagos three years earlier to seek greener pasture, leaving behind their firstborn son, Francis, with his grandparents. Although Antetokounmpo and three of his four brothers were born in Greece, they did not automatically receive full Greek citizenship as Greek nationality law follows jus sanguinis. For the first 18 years of his life, Antetokounmpo was effectively stateless, having no papers from Nigeria or Greece. After gaining Greek citizenship in 2013, his family Hellenized their surname from Adetokunbo to Antetokounmpo to more closely follow Greek spelling rules.
Antetokounmpo grew up in the Athens neighborhood of Sepolia. His parents, as immigrants, could not easily find work, so Giannis and his older brother, Thanasis, helped by hawking watches, handbags and sunglasses in the streets. In 2007, Antetokounmpo started playing basketball. When he officially gained Greek citizenship on May 9, 2013, his name was officially romanized as Giannis Antetokounmpo. His nickname is the “Greek Freak”.
Three of the Antetokounmpos have now won NBA championships, Kostas Antetokounmpo won with the Lakers in 2020 while Giannis and Thanasis won with the Milwaukee Bucks in 2021.
All Giannis Awards and Honours
- NBA Champion: 2021
- NBA Finals MVP: 2021
- 2× NBA Most Valuable Player: 2019, 2020
- NBA Defensive Player of the Year: 2020
- 5× NBA All-Star: 2017, 2018, 2019, 2020, 2021
- NBA All-Star Game MVP: 2021
- NBA Most Improved Player: 2017
- 5× All-NBA Selection:
- All-NBA First Team: 2019, 2020, 2021
- All-NBA Second Team: 2017, 2018
- 4× All-Defensive Selection:
- NBA All-Defensive First Team: 2019, 2020, 2021
- NBA All-Defensive Second Team: 2017
- NBA All-Rookie Second Team: 2014
- Euroscar European Player of the Year: 2018
Ronaldo Ranked Biggest Celebrity Among Players In Euro 2020; 5 Englishmen In Top 10
The group stages of Euro 2020 showcased European Football’s biggest stars and a recent report ranked each star’s celebrity power.
According to data presented by Safe, Cristiano Ronaldo is the biggest celebrity among footballers playing in Euro 2020 based on a combination of factors such as social media following, market value and global news coverage.
Ronaldo Scored A Perfect 100 In Celebrity Index; 5 Englishmen In Top 10
Some of football’s biggest stars call Europe home, filling this year’s tournament with enormous star power. To celebrate this incredible showcase of talent, data platform Statista, published an index ranking footballers at Euro 2020 and their level of celebrity. The index takes into consideration a player’s social media following, his market value and a score based on global media news coverage.
According to an aggregation of these factors, the biggest celebrity among footballers at the Euros is Cristiano Ronaldo, scoring a perfect 100 in Statista’s Celebrity Index Score. France’s Kylian Mbappe was ranked as the second-biggest celebrity footballer of Euro 2020 with a celebrity index score of 52.2.
Notably, five of the top 10 celebrity players at Euro 2020 are Englishmen; Harry Kane, Marcus Rashford, Raheem Sterling, Jadon Sancho and Trent Alexander-Arnold. England’s top division is also well represented with six of the top 10 celebrity footballers playing in the English Premier League.
Celebrity Index Broken Down By Factor
Social Media following has a 51% weight on the celebrity index score and Ronaldo’s social media following dwarfs that of any other player at Euro 2020. Ronaldo had combined Twitter and Instagram followers of 373.18M compared to the next highest following belonging to Gareth Bale of just 62.37M
Ronaldo’s large lead in Social Media following meant that his relatively modest €50M market value did little to stop his charge to the top of the rankings. Nevertheless, player market value still accounts for 29% of the celebrity score, and Mbappe’s highest market value of €160 is what propelled him to second place in the rankings. Harry Kane has the second-highest market value (€120M) out of all the players at Euro 2020, making him the third-biggest celebrity among footballers at the Euros and the biggest celebrity footballer from England.
Global Online News Coverage was the third factor to be considered and accounted for 20% of the celebrity index score. Ronaldo’s wide lead in the overall celebrity rankings is also due to having the highest mentions in global news coverage at an estimated 43,733.
Marcus Rashford was recognized as an MBE of the UK in 2020 for his off-pitch activism against homelessness and poverty. The young Englishman’s charitable work is a clear contributor to him earning second place in the global news coverage rankings with an estimated 28,157 mentions.
Rex Pascual, sports editor at Safe Betting Sites, commented; “Cristiano Ronaldo has been a global superstar for many years and it comes to no surprise that he is ranked as Euro 2020’s biggest celebrity. In more modern times, professional athletes have gained a bigger influence in the public sphere, with Rashord’s accomplishments a key indicator of that. With Ronaldo in the last few years of his illustrious career, expect a tight race between his potential successors in their bid to become football’s next biggest celebrity.”
Connor McGregor Racked up $180M in 2021, More than Messi, Cristiano Ronaldo, or LeBron James
The world’s best athletes have plenty of opportunities to bank on their popularity. Besides lucrative sports contracts, most of them earn even more significant profits from heavy endorsement deals.
According to data presented by SafeBetting, Connor McGregor, as the highest-paid athlete in the world, racked up on and off-field earnings of around $180 million this year, more than Messi, Cristiano Ronaldo or LeBron James.
McGregor Earned $158M in Endorsements, Three Times More than Cristiano Ronaldo
McGregor’s performance earnings came from his appearance at UFC 257 in January 2021, in which he was knocked out by Dustin Poirier in the second round. Despite the disappointing showing, the MMA fighter could still boost his income through various endorsements and sponsorship deals, including those with Reebok and Beats by Dre. His primary source of off-field income came through the sale of his whiskey brand Proper No. Twelve to Proximo Spirits.
The Forbes data revealed that Conor McGregor earned $158 million in endorsements this year, three times more than Cristiano Ronaldo and double of LeBron James, as the athlete with the second-largest endorsement earnings globally.
As well as winning an incredible number of trophies, Lionel Messi tops the list of the highest-paid footballers. With $130 million in this year’s earnings, Argentinian footballer ranked as the second highest-paid athlete globally. Statistics show Messi has one of the two highest salary earnings, bringing him $97 million in 2021. Endorsement deals, including a lifetime sponsorship deal with Adidas, and deals with Pepsi, Lay’s, and Budweiser, brought him another $33 million this year.
The Portuguese superstar, Cristiano Ronaldo, is the third highest-paid athlete globally. His on-field earnings hit $70 million this year, $27 million less than Messi.
However, the famous footballer, who boasts five Champions League titles to his name, had off-field earnings of $50 million thanks to a lifetime deal with Nike and endorsements with DAZN, Electronic Arts, and Tag Heuer.
Three out of Ten Highest-Paid Athletes are Soccer Players
An American football player, Dak Prescot ranked fourth on the Forbs list of the highest-paid athletes globally. The Dallas Cowboys` quarterback earned $107.5 million in 2021, $73 million less than the first-ranked Collin McGregor. However, statistics show Prescot has the highest on-field earnings, bringing him $97 million this year.
Basketball superstar, LeBron James, rounds the top five list with $96.5 million in this year’s earnings. His endorsement deals make two-thirds of that value.
The Forbes data also revealed that three out of ten highest-paid athletes globally are soccer players. Football players took two spots on this list, the same as basketball players. MMA, auto racing, and tennis all have one athlete in the top ten list.
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