The world’s best athletes have plenty of opportunities to bank on their popularity. Besides lucrative sports contracts, most of them earn even more significant profits from heavy endorsement deals.
According to data presented by SafeBetting, Connor McGregor, as the highest-paid athlete in the world, racked up on and off-field earnings of around $180 million this year, more than Messi, Cristiano Ronaldo or LeBron James.
McGregor Earned $158M in Endorsements, Three Times More than Cristiano Ronaldo
McGregor’s performance earnings came from his appearance at UFC 257 in January 2021, in which he was knocked out by Dustin Poirier in the second round. Despite the disappointing showing, the MMA fighter could still boost his income through various endorsements and sponsorship deals, including those with Reebok and Beats by Dre. His primary source of off-field income came through the sale of his whiskey brand Proper No. Twelve to Proximo Spirits.
The Forbes data revealed that Conor McGregor earned $158 million in endorsements this year, three times more than Cristiano Ronaldo and double of LeBron James, as the athlete with the second-largest endorsement earnings globally.
As well as winning an incredible number of trophies, Lionel Messi tops the list of the highest-paid footballers. With $130 million in this year’s earnings, Argentinian footballer ranked as the second highest-paid athlete globally. Statistics show Messi has one of the two highest salary earnings, bringing him $97 million in 2021. Endorsement deals, including a lifetime sponsorship deal with Adidas, and deals with Pepsi, Lay’s, and Budweiser, brought him another $33 million this year.
The Portuguese superstar, Cristiano Ronaldo, is the third highest-paid athlete globally. His on-field earnings hit $70 million this year, $27 million less than Messi.
However, the famous footballer, who boasts five Champions League titles to his name, had off-field earnings of $50 million thanks to a lifetime deal with Nike and endorsements with DAZN, Electronic Arts, and Tag Heuer.
Three out of Ten Highest-Paid Athletes are Soccer Players
An American football player, Dak Prescot ranked fourth on the Forbs list of the highest-paid athletes globally. The Dallas Cowboys` quarterback earned $107.5 million in 2021, $73 million less than the first-ranked Collin McGregor. However, statistics show Prescot has the highest on-field earnings, bringing him $97 million this year.
Basketball superstar, LeBron James, rounds the top five list with $96.5 million in this year’s earnings. His endorsement deals make two-thirds of that value.
The Forbes data also revealed that three out of ten highest-paid athletes globally are soccer players. Football players took two spots on this list, the same as basketball players. MMA, auto racing, and tennis all have one athlete in the top ten list.
Lagos to Host 22nd African Athletics Championship
Thirty-two years after hosting the sixth edition of the African Senior Athletics Championship, Lagos has been confirmed as the host of the 22nd edition billed to hold on June 23 to 27 at the Teslim Balogun Stadium, Surulere.
After a meeting on Monday in Cairo, Egypt between President of Confederation of African Athletics (CAA) Kalkaba Malboum, and Minister of Youth and Sports Development Sunday Dare, Lagos was affirmed to host the crème-de-la-crème of African athletics in an event that will serve as the last qualifying event for African athletes for Tokyo 2020 Olympic Games.
Auxiliary support will be provided at the National Stadium, Surulere and the Yaba College of Technology, Yaba, both in Lagos during the five-day championship.
This will be the third time Nigeria will be hosting the Championship after Lagos (1989) and Asaba (2018) hosted the sixth and the 21st editions respectively.
Nigeria has now tied with Egypt as the two African countries to host the championships thrice since the inaugural edition in 1979 in Dakar, Senegal.
Market Value Of Erling Haaland Increased By More Than 20M In €3 Months – Highest Among Footballers
The market value of football players constantly changes due to several factors especially when the transfer window is close to opening. According to data presented by Safe Betting Erling Haaland had the highest market value increase since February 2021 after an increase of €21M to an overall value of €131M as of April 2021.
Haaland’s Value Up More Than €20M – Highest Increase Among Footballers Since February 2021
A football player’s value is dependent on several factors such as; age, current form, current contract status, injuries, etc. Erling Haaland of Borussia Dortmund at just 20 years old is one of the brightest talents in Europe and his form this season has propelled him to become one of the most valuable players in football.
Haaland’s form has been on another level this season, already having scored 41 goals and 12 assists in all competitions including an impressive 27 goal haul from the German Bundesliga alone. In February 2021, Haaland was valued at €110M but in just three months this number had increased by €21M to €131M – the highest increase in market value among footballers.
Next Players On List Saw Their Value Increase By A Combined €64M
Manchester City’s Phil Foden, Atletico Madrid’s Marcos Llorente and Juventus’ Federico Chiesa are tied for next on the list with the second-highest market value increase of €17M since Feb 2021. Foden saw his value increase after breaking through Pep Guardiola’s regular starting 11 and becoming a reliable contributor for the newly crowned Premier League champions with 16 goals and 10 assists in all competitions.
Marcos Llorente was a staple in Diego Simeone’s midfield, helping lead Atletico to their first La Liga title since 2014. Despite a disappointing season for Juventus, Chiesa proved himself a reliable contributor from the wing finishing with 15 goals and 11 assists in all competitions.
Andre Silva of Eintracht Frankfurt rounds out the top 5 highest market value increase after seeing his value increase by €13M after having scored 28 goals in the Bundesliga this season.
Rex Pascual, sports editor at Safe Betting Sites, commented;
“Several elite clubs are said to be interested in the services of Erling Haaland despite his contract with Dortmund not expiring until 2024. The Norwegian is on scintillating form this season and many fans think he would be worth every penny if their club decides to splash out. After the economic constraints imposed by the pandemic last season, it will be interesting to see if clubs are willing to part with such a large amount of money.”
NBA and Viasat to Make NBA League Pass Available to Millions of Airline Passengers while in Flight
The National Basketball Association (NBA) and Viasat Inc. (NASDAQ: VSAT), a global communications company and leading in-flight connectivity provider to many of the world’s most recognizable airlines, today announced a groundbreaking multi-year partnership to make NBA League Pass, the league’s premium live game subscription service, available to millions of airline passengers while in flight.
The partnership will provide a streaming experience in the sky, enabling airline passengers to access live and on-demand NBA games and content on their personal electronic devices at no extra cost when they register for NBA League Pass in-flight. JetBlue will be one of the first airlines to offer NBA League Pass on Viasat-equipped aircraft, with additional airlines expected to be announced.
Available during the 2021 NBA Playoffs, which will tip off Saturday, May 22, Viasat will enable access to the premium version of NBA League Pass – featuring every NBA game live and on-demand – to passengers onboard aircraft with Viasat In-flight connectivity. NBA League Pass will be available on any route, except for flights within the U.S., Canada and China; international flights to and from these three countries will also have access to the service.
“We are thrilled to provide fans around the world with the unique opportunity to experience the excitement of the NBA on their personal devices while in-flight at 35,000 feet,” said NBA Senior Vice President, Global Media Distribution and Business Operations, Matt Brabants. “By leveraging Viasat’s world-class satellite technology and global reach, we believe this partnership will transform the future of content consumption for airline passengers and allow us to engage millions of new and existing NBA fans in a whole new way.”
“We’re focused on evolving the way passengers enjoy in-flight internet by offering differentiated, premium over-the-top content and streaming experiences,” said Viasat Managing Director, Media & Mobile Applications, Dave Elliot. “We continue to explore and announce new partnerships, like the NBA. The trend to market content – and in this case, league assets – directly to customers is powerful, and offers more opportunity to drive customer acquisition through new business models that haven’t been previously offered through packaged, linear TV viewing.”
NBA League Pass provides the most comprehensive live and on-demand access to an entire season of NBA games in high-definition with live stats, alternative audio and multiple viewing options. Passengers on NBA League Pass-enabled flights will be able to use the speed and efficiency of Viasat’s global satellite network to access NBA platforms, create or sign into an existing NBA account, and immediately access League Pass’s Next-Generation game viewing enhancements, including new camera angles, multiple in-language streams, celebrity influencer commentary, in-depth analytics and statistical graphics and condensed games for on-demand viewing.
Viasat serves the world’s leading airlines, elevating the passenger journey with a network that is built to support the rising data requirements of the latest internet, streaming and over-the-top trends, even at 35,000 feet. The Company currently has an international satellite network consisting of owned and partner high-capacity Ka-band satellites to deliver high-quality, fast connectivity – even in the hardest-to-reach places.
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