Nestlé Nigeria: Maggi Supports Over 100,000 At Ramadan
As has been its tradition in the past 10 years, Maggi supported over 100,000 households across Nigeria during the Ramadan season. From the start to the end of the season, the Maggi team was fully involved in providing healthy and nutritious food products for families at Sahur and Iftar.
Working with nutritionists and food enthusiasts, the brand also provided nutrition education to help them make healthy nutrition choices.
In the spirit of sharing and performing acts of service, the brand gave out to shoppers one million gift items through the Ramadan Shopper Promo starting from two weeks before Ramadan until the end of the season. Over 100,000 consumers were also given free food items: rice, vegetable oil, spaghetti and Maggi Seasoning, including donations to 160 charitable organizations and mosques, and door to door (Gida Gida) visits to 1,250 homes to share healthy food items.
To support healthy nutrition, it launched the Maggi Ramadan Diaries, a TV and radio programme that aired for all 30 days of the fast across multiple television stations, radio stations and online platforms. The cooking show provided tips on healthy lifestyles, shared knowledge about quick and delicious recipes and nutritious tips on Iftar and Sahur.
To round off the Eid celebrations, Nestlé Nigeria hosted consumers at a sumptuous dinner themed, ‘Maggi Food and Everything Else.’ Participants shared in a delicious Eid experience, with meals showcasing the best of Northern cuisine prepared by foremost chefs and food enthusiasts.
Speaking on Nestlé’s commitment to supporting individuals and families during Ramadan over the past ten years, Category Manager for Culinary, Nestlé Nigeria, Mrs. Nwando Ajene said, “Ramadan is a special season for renewed dedication to the values of service and sharing goodness; values which Maggi also firmly represents. Looking back on the past year, 2021 brings a fresh appreciation of the joy and privilege of coming together.
“Today, therefore, we want to share goodness with our consumers, stakeholders, and influencers who have been a part of this Maggi Ramadan experience over the past ten years. We are happy to have been a part of the Ramadan journey, and we will continue to support individuals and families to make healthier and tastier food choices every day.”
Jamilah Lawal, a Social Media Influencer had this to say about her experience; “Participating in ‘Maggi Dairies’ is an opportunity for me to share nutrition tips with countless people during Ramadan.
This year is special as we all recover from the impact of the pandemic. If there is anything we learned from 2020, it is the importance of healthy nutrition every day. Over the past years, I have seen the impact of improved nutrition on many families, and many more food enthusiasts have joined the campaign to promote healthier nutrition. I cannot thank Maggi enough for this platform which I will always support.”
MAGGI is an iconic brand from the stable of Nestlé, the good food, good life company committed to unlocking the power of food to enhance the quality of life for everyone today and for generations to come.
Kate Henshaw Becomes Brand Influencer for Technogym Nigeria
Award winning Nigerian actress and fitness enthusiast, Kate Henshaw recently became the brand influencer for Technogym Nigeria.
Kate broke the news to her more than 2.9M million Instagram followers on March 8, 2023.
As a brand influencer, Kate will help drive more knowledge about Technogym, the world leader in premium fitness and wellness equipment.
Kate will also help sensitize Nigerians on the need to live a healthier lifestyle.
Kate will join Ekemini Ekerette, AKA ‘Kemen’, who is the brand ambassador of Technogym Nigeria and the first international master trainer in Nigeria to drive Technogym’s message ‘Let’s Move for a better World’.
Announcing the partnership, Kate said ‘’Say hello to my new family BlackPelicanLimited and look forward to me continuing to advocate for good health & wellness using their equipment, which is top notch and of the highest quality. Fasten your seat belts because it’s going to be an invigorating ride’’.
Black Pelican Limited is the sole distributor of Technogym products and services in Nigeria.
Multichoice Partners Comcast NBC Universal, Sky, to Create Quality Streaming Service in Africa
South Africa-based pay TV multichoice has partnered with Comcast NBC Universal and Sky to create top-notch content and technology for streaming customers across multichoice markets.
These companies will form a new Showmax group, powered by Peacock’s leading globally scaled technology, which will see Multichoice own 70 percent and NBC own 30 percent. It will build on Showmax’s success to date and aim to create a leading streaming service in Africa.
The partnership will bring about a combination of MultiChoice’s eccentric local content with a unique pipeline of award-winning and critically acclaimed international content licensed from NBCUniversal and Sky, third-party content from HBO, Warner Brothers International, Sony, and others, as well as live English Premier League (EPL) football.
Speaking on Multichoice’s partnership with other streaming services, Chief Executive Officer of Multichoice Calvo Mawela said,
“We launched Showmax as the first African streaming service in 2015 and are extremely proud of its success to date. This agreement represents a great opportunity for our Showmax team to scale even greater heights by working with a leading global player in Comcast and its subsidiaries.
“The new business venture deepens an already strong relationship and builds on the Sky Glass technology partnership that we announced in September last year. We believe we are extremely well positioned to create a winning platform going forward.”
Also, the CEO of Sky, a British media and telecommunications conglomerate, believes that the company’s partnership with Multichoice and other streaming services will help to innovate Showmax streaming service, offering consumers diverse quality content.
Showmax streaming service offers consumers a wide variety of award-winning TV shows, kids’ shows, movies, documentaries, Showmax Originals, sports, and more. Users can watch as much as they want, whenever they want without a single advert.
Investors King understands that the partnership of Multichoice, Sky, and Comcast NBC Universal, will deepen content on the platform, offering subscribers access to an extensive premium content portfolio, bringing African audiences the best of local and international programs.
Mercedes Benz Unveils 2024 E-Class Interior with Built-In TikTok and Zoom Apps
German luxury and commercial vehicle brand Mercedes Benz recently revealed the interior of its 2024 E-class, which boasts an array of exciting features such as built-in apps like TikTok, Zoom, Angry Birds, and more.
The latest version of the brand’s best-selling model comes equipped with software that allows for the installation of these apps without an in-car intermediary such as Android Auto or Apple CarPlay. Instead, more apps can be installed directly into the vehicle through over-the-air software updates.
To facilitate third-party app integration into the infotainment system, Mercedes developed a new software architecture and introduced a new app store, accessible via the Mercedes me app.
The 2024 model will also feature an updated version of the MBUX infotainment system, which serves as a precursor to Mercedes’s custom-built operating system, the MB. OS, slated for launch in the automaker’s next-generation vehicles, expected to debut in late 2024.
A web browser will also be available for download. While some car models, including Tesla’s and some other Mercedes models, already have built-in web browsers, this one will be accessible to the front passenger and available as an optional feature with a dedicated touchscreen.
According to Mercedes CEO Ola Källenius, the choice of different apps was based on a survey conducted across various regions to determine which app was most commonly used. For example, the installation of TikTok was targeted for the Asian market.
Investors King understands that one of the major upgrades in the 2024 E-Class is the Super Screen, which combines the standard central touchscreen with a second display in front of the passenger. However, unlike the EQS’s Hyper screen, the digital gauge cluster remains a standalone display.
It is worth noting that the new E-Class will be one of Mercedes’ last gas-powered cars, as the brand is poised to transition to an all-electric vehicle lineup by 2030.
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