Netflix has announced plans to feature Ikorodu Bois in its Oscar Weekend Film Brand Campaign.
The Ikorodu Bois are a group of brothers and one cousin from Lagos, Nigeria, who remake their favorite movie trailers in their free time.
The company, in a statement made available to The PUNCH, said its campaign was targeted at celebrating fans for the important role they play — for watching, loving, discussing, and even recreating Netflix movies.
The statement read in part, “Netflix’s wide reach has woken up a new generation of global film fans, allowing them to discover more diverse perspectives, see themselves reflected and inspiring new forms of movie-love.
“Once a year, the Oscars pierce the culture and put movies on our collective minds, and this year, we are putting the spotlight on the Ikorodu Bois to remind movie fans that fans are the most important part of the movies.
“The year 2020/21 has been a weird and wonderful year for films and film lovers and our films brought joy and hope to the industry, and more importantly, to fans. In seeing the Ikorodu Bois channel their creativity into remakes/tributes of their favorite movies, we see the joy of being a fan.”
The Vice President, Brand, Netflix, Eric Pallotta, said for inspiring Netflix, its filmmakers and talent every day to make more, they decided to focus on the fans this year.
He said, “We chose to spotlight the Ikorodu Bois because their style is both charming and unique, using a mix of DIY craft and childlike joy to recreate mega-budget films on a shoestring.
“They first caught our eye when they remade the trailer for Extraction in June 2020. The Bois have followers all over the world because their passion for entertainment is infectious and they remind us of that feeling we had when we fell in love with movies as a kid.”
Pallotta noted that in August 2020, Netflix had sent the boys a care package of professional filmmaking gear to help support their filmmaking journey.
The Director of the Ikorodu Bois, Babatunde Sanni, said, “We love movies because they give us the inspiration we need, put us in the best mood and allow us to get a glimpse into the lives of amazing people.
“The reason why we do what we do is for the love of movies and we want to show the world that things can be achieved with the use of little stuff.”
According to Pallotta, as the Oscars night is approaching, it feels like the perfect time and reason to give the spotlight to the Ikorodu Bois.
He said, “We want to celebrate everyone’s love of movies and the Ikorodu Bois personify a new generation of global film fans, discovering movies for the first time, all over the world.
“We know that great stories can come from anywhere – including from these ultimate fans – and be loved everywhere.”
Samsung Launches Its Lastest Mobile Device, ‘Galaxy A04s’ in Nigeria
Samsung has unveiled its latest mobile device, the ‘Galaxy A04s’ in the Nigerian market
Multinational electronics manufacturing company Samsung has unveiled its latest mobile device, the ‘Galaxy A04s’ in the Nigerian market.
The new device comes in various colors such as Black, Green, White, and Copper, and is packed with a 3GB, 4B RAM with 64GB and 128GB internal storage, Investors King understands.
The A04s also supports Dual SIM and is built with a glass front, plastic back, and plastic frame. It features a triple camera: 50 MP (wide) + 2 MP (macro) + 2 MP (depth) while on the front there is an 5 MP (wide) camera.
Samsung’s launch of this device reinforces the company’s commitment in providing affordable yet quality devices that address the daily needs of consumers.
Following the launch of its latest device in the Nigerian market, Managing Director, Samsung Nigeria Charlie Lee said, “Today is quite remarkable as we introduce Galaxy A04s, ‘The Eagle’. People want a device that is convenient, safe and affordable.
“They want a device that is a one-stop shop to enjoy watching movies, playing games and be productive at the same time.
“Galaxy A04s, another pocket-friendly mobile device from Samsung has been launched in Nigeria to edge out competition, ahead of other emerging markets.
“The Galaxy A04s is an impressive device at excellent value that builds on our growing Galaxy A Series portfolio”.
“With the Galaxy A04s, our customers can experience next-generation performance, demonstrating Samsung’s commitment to providing accessible devices without compromising on quality.”
Following the current economic situation ravaging the country, Joy Tim-Ayoola, HOD MX division added that Samsung through a pay small small scheme called Flex Pay has provided the opportunity for consumers to buy the device and pay in 3-12 months’ installment with as low as N11,000 per month.
She also stated that users of the device can also repair their screens for as low as N12,500 with no limits to frequency or time. Samsung’s launch of its A04s is coming a year after it launched the A03s in 2021.
Dangote Industries Wins ECOWAS’ Brand of The Decade Award
Dangote Industries Limited has won ECOWAS Outstanding Indigenous Conglomerate of the Decade
Africa’s largest business conglomerate, Dangote Industries Limited has won ECOWAS Outstanding Indigenous Conglomerate of the Decade.
It was a show of accolades as the Dangote brand was named the number one brand by all standards with its Sugar and Cement production which has contributed tremendously to the infrastructure development not only in Nigeria but Africa in the last 10 years.
Speaking at the event which was held in Lagos, John Ajayi, Publisher/CEO of Marketing Edge Publications noted that the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories which span several countries in Africa.
Mr Anthony Chiejina, Group chief, branding & communications officer, Dangote Industries noted that Dangote Industries remains at the forefront of African enterprise and that the brand, since its inception, has touched the lives of many by providing their basic needs.
Some of the awards won during the Marketing Edge Magazine’s 2022 summit included Outstanding Indigenous Conglomerate won by Dangote Industries Limited, Cement Brand of the Decade as well as Sugar Brand of the Decade
Investors King had earlier reported that Dangote Industries Ltd. (DIL) won the most admired brand in Africa for the fifth consecutive year in a row.
During the award presentation, Group Chief Commercial Officer of Dangote Industrial Limited, Mr Rabiu Umar said “The company had risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world. People now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point.
“We are touching lives by providing their basic needs and empowering Africans more than ever before, creating jobs, reducing capital flight, and helping the government to conserve foreign exchange drain by supporting different industrial and infrastructural projects of African governments.
We fervently believe that only Africans can develop Africa, and this gives us a stronger sense of relevance in all the countries where we have our operations”. He concluded.
ASUS Committed to Deepen Market Shares in Nigeria
ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent
Multinational computer hardware and consumer electronics company ASUS has disclosed plans to increase its market shares in Nigeria which is currently at 16 percent.
The electronics company had earlier disclosed that it will continue to create innovative technologies for everyone to enjoy in Nigeria as it targets a 40 percent activation rate.
The country manager for ASUS English-speaking Africa Simplice Zaongo disclosed that ASUS is driven by innovation and commitment to quality products that include notebooks, netbooks, motherboards, graphics cards, etc as it intends to deepen the market.
He said, “I must admit, when we compare ourselves with top competitors in the market, we still manage to achieve the number three position in the consumer industry in Nigeria, according to the IDC 2022.
“Besides being the No.1 consumer notebook brand in Asia-Pacific and East Europe, ASUS gaming notebooks account for the highest market share, No.1 worldwide.
“Our market share is 16 percent, while our activation share is 17 percent.” This means that when we push into the market, there is acceptability. That’s how we interpret it.
“But when we go back over the years, we noticed that market share was below 10 percent activation. We tried to analyze what the problem was.”
While responding to how ASUS intends to go beyond its 16 percent market share to its target of 40 percent, Simplice stated three strategies the company intends to use which are; brand awareness, affordability, and public enlightenment.
According to him, the primary goal for the next quarter is to reach a 40 percent activation rate.
“To achieve our goals, we have decided to strategically deploy three options. So, the first step is to create awareness. The second one is to educate customers. And the third one is to make our laptop affordable. We think it works for us”, he added.
It should be recalled that in February 2019, Investors King reported that ASUS plans to expand its operations in East Africa.
Last week, the electronics company introduced the ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702) to the Media.
The company has three distributors in Nigeria, namely Coscharis Technologies, Mitsumi Distribution, and TD Africa, as well as five service centers in Lagos, Abuja, and Port Harcourt.
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