Brands

HUAWEI Mobile Services, MTN Launched A New Convenient, Secure Billing Method

Published

3 years ago

March 18, 2021

In its continuing quest to bring convenience to its loyal fans, HUAWEI Mobile Services has partnered with MTN to bring an easy, seamless and secure new payment method onboard. Now you can make purchases in all your favourite HUAEWI Mobile Services, including HUAWEI AppGallery, HUAWEI Video, HUAWEI Music, HUAWEI Themes, and HUAWEI Mobile Cloud, using your MTN airtime.

Direct Carrier Billing (DCB), as it is called, allows users to make purchases using their airtime. For contract customers, the amount will be added to their monthly mobile phone bill, while prepaid customers will have the amount deducted directly from their available airtime. This means you can still pay for all your favourite offerings from HUAWEI Mobile Services without having to share your credit card details. DCB is another way HUAWEI provides a smart, simple, convenient, and secure way for customers to pay for services using their devices. The value of each DCB transaction is capped at R500.

Adam Xiao, managing director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group says, “At HUAWEI, our users are at the heart of everything we do and we are constantly looking at ways to increase their overall experience with our products. I am excited about this DCB partnership with MTN, as this new additional method of online payment is not only hassle free, but also so much more convenient.

With in-app billing, HUAWEI AppGallery users are able to purchase additional content or features such as bonus levels or special characters on their favourite games, subscriptions to some of our exciting products and purchases in other apps.”

Ernst Fonternel, MTN SA’s Chief Digital Officer says, “MTN recently reached 100 million active data customers across 21 countries in Africa and the Middle East. This shows that our customers are increasingly adopting digital offerings and we are continuously looking to meet this demand with fresh offerings that will add value to our customers. We are proud to partner with HUAWEI to offer our customers the simplicity of purchasing from the various HUAWEI Mobile Services with Prepaid Airtime or Postpaid Add to Bill. As we continue to roll out our 5G network, we believe that the demand for smarter apps will increase and we want to ensure that our customers enjoy the benefits of a modern connected life in an easy, convenient and safe way.”

The DCB service on HUAWEI devices will first be available on the MTN network from the 10th of March, and then will be rolled out later to other networks. The billing service offers customers a multitude of benefits, including:

Better conversion rates: DCB requires the device users to only enter their phone numbers to make a payment. In contrast, card-based payments require the user to share their name, card number, home address and other personal information. Due to a shorter checkout flow, merchants using both payment methods report up to 10 times better conversion rates with carrier billing than with credit cards.
Smooth customer experience: DCB is convenient. There is no need to sign up for any additional accounts or fill out any forms. Payments are completed in a matter of seconds and provide the best checkout experience on mobile devices, where filling out forms is time consuming and cumbersome.
Protected consumer identity: Making payments with DCB is secure. No personal data is transmitted during the payment process so there is no need to worry about identity theft. It also always requires the user to confirm the payment on a physical device and thus makes card-not-present type fraud impossible, increases consumer trust and as a result, improves the payment conversion rate.
No bank account! No Problem: DCB helps unbanked customers to purchase online content and services. In emerging markets, DCB is often the only way for them to do this. Digital content and physical services merchants are increasingly relying on Direct Carrier Billing.

With how convenient DCB is, MTN customers with HUAWEI can now start paying directly for their in-app purchases by clicking here.

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Brands

Chivita Crowned “Outstanding Juice Brand of the Decade” at MarketingEdge Excellence Awards

Published

7 months ago

September 23, 2023

Investors King

Chivita, Nigeria’s beloved fruit juice brand, emerged victorious as it clinched the highly sought-after title of “Outstanding Juice Brand of the Decade” at the esteemed MarketingEdge Brand and Advertising Excellence Awards.

The prestigious award ceremony, held recently, celebrated Chivita’s remarkable journey to becoming a beacon of excellence in the Nigerian fruit juice market over the past ten years.

The recognition underscores Chivita’s unwavering commitment to superior quality, innovation, strategic engagement, and unswerving dedication to consumer satisfaction.

The organizers of the MarketingEdge Brand and Advertising Excellence Award heaped praise on Chivita for its unparalleled contribution to the juice industry. In their words, this award is a testament to Chivita’s transformation into the gold standard for premium quality fruit juices in Nigeria.

“We also know that Chivita has been at the forefront of enlightening the public and promoting the benefit of daily fruit juice consumption for everyday wellness for over forty years, ensuring that everyone has a Chivita. This has not gone unnoticed,” they noted.

Mrs. Toyin Nnodi, the Marketing Director of CHI Limited, the parent company of Chivita, expressed her gratitude to the award organizers and the brand’s loyal consumers. She highlighted the relentless pursuit of innovation and the commitment to producing high-quality products as the driving force behind Chivita’s success.

“At CHI Limited, we have dedicated years of innovation and commitment to high-quality products with the ultimate goal of consumer preference and satisfaction. The ‘Outstanding Fruit Juice Brand of the Decade’ award to Chivita is proof that our efforts are appreciated by consumers,” she stated.

Chivita’s product lineup includes a wide range of fruit juices, juice nectars, and fruit-flavored drinks, such as Chivita 100%, Chi Exotic, Chivita Active, Chivita Ice Tea, Chivita Happy Hour, and Chivita Smart Malt. These offerings come in a variety of variants and different pack sizes and packaging formats, catering to the diverse desires of consumers for healthy and great-tasting juices.

As Chivita basks in the glory of this remarkable achievement, it continues to stand as a testament to the power of unwavering dedication to quality, innovation, and consumer satisfaction. The brand’s journey to becoming Nigeria’s outstanding juice brand of the decade is indeed a story of resilience, excellence, and an unyielding commitment to providing refreshing moments to every Nigerian, one Chivita at a time.

Brands

Dangote Group Reigns Supreme as Nigeria’s Most Valuable Brand

Published

8 months ago

August 25, 2023

Temitayo Olukoya

The Dangote Group has proudly asserted its position as Nigeria’s most valuable brand, achieving a remarkable aggregate score of 86.2 percent on the Brand Strength Measurement (BSM) Index, a meticulous evaluation conducted by Top 50 Brands Nigeria as part of its comprehensive 2023 Top Brand Perception Assessment.

During a much-anticipated media briefing held in Lagos on Wednesday to unveil the 2023 Top 50 Brands Nigeria list, the organization lauded Dangote for its unwavering commitment to excellence, which has solidified its stature as a premier brand within the nation.

The conglomerate revealed that MTN, a formidable contender in the market, secured a closely contested second place, boasting an impressive 85 BSM index score.

This year’s rankings saw Airtel Nigeria and Globacom securing the third and fourth positions, both earning significant BSM index scores of 77.9 and 77, respectively.

BUA Group made its inaugural appearance in the Top 10, capturing the attention of industry observers with a noteworthy BSM Index score of 70.8.

The illustrious list of the Top 10 brands further includes Access Bank, Zenith Bank, Coca-Cola, GTCO, and First Bank, each of which has maintained its exceptional reputation and resonance within the Nigerian market.

Commenting on the outcomes of this year’s assessment, Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, said, “A brand is akin to a person, embodying all the traits that define its personality to the audience. When you hear a person’s name, you’re likely not merely recalling their appearance or attire, but rather who they genuinely are and the significance they hold for you.”

Oluboyede continued, “One may profess to be the best in the world and may even invest in extensive advertising to attract attention. However, the true perception of that individual is ultimately shaped by one’s personal experience. Likewise, the perception of a brand can evolve from favor to disfavor, or vice versa. This dynamic holds true for both individuals and brands alike.”

Brands

SnackFix From Bühler Adds Value to Local Grains in Nigeria and Boosts Food Security

Published

11 months ago

June 7, 2023

Investors King

The SnackFix small-scale cereal bar production system from Swiss technology group Bühler is the ideal solution for small and medium enterprises (SMEs) to add value to locally produced grains in Nigeria and assist the country to address food security, says Manuel Murrenhoff, Managing Director, Bühler Nigeria.

On-the-go snacking consumption in Nigeria is rising steadily, presenting opportunities for SMEs to enter the market. “In terms of bars, fruit, and sweet snacks alone, this market segment is expected to exceed half a million tonnes by 2025,” says Murrenhoff. The main driver is the burgeoning population, estimated at 223.8 million in 2023, a 2.41% increase over 2022, and expected to grow to 377 million by 2050.

“The economically active part of the Nigerian population is quite sizeable and very mobile, which is boosting on-the-go snacking consumption,” says Murrenhoff. In addition, with half of the population living below the poverty line, there is more than ever the need to drive consumption of the full range of locally grown grains to keep final product prices in check.

“With the price of wheat projected to rise to record heights, Nigeria cannot possibly feed the growing population by importing wheat and other products. On the one hand, there is a shortage of forex and on the other hand, prices are escalating globally. That is where innovation, using local grains, plays an important role in food security, especially as these can be successfully incorporated into ready-to-eat foods,” says Murrenhoff.

Iyore Amadasun, Sales and Channel Business Manager at Bühler Nigeria, says that Bühler’s Snackfix, designed for food producers seeking a share from the on-the-go snack segment, promotes the processing of locally sourced grains for snacks while maintaining the highest food safety standards.

SnackFix is a multi-grain solution that allows SMEs to innovate across the spectrum of locally produced grains in Nigeria. The technology presents an entry-level, plug-and-play solution that is compact, cost-effective, and easy to commission and operate.

SnackFix includes a continuous mixer, a cooling tunnel, and a cutting system, all in one – everything needed for quality production. The combination allows SMEs to manufacture a huge variety of cereal bars at a volume of up to 130 kg per hour.

Customers benefit from Bühler’s experience in product development using a wide range of locally produced grains including, for example, sesame seeds, cashews, and peanuts. “We can help newcomers in the market achieve the best recipe to satisfy functional and indulgence consumer requirements in this segment and then supply them with a customised solution,” says Amadasun. In addition, Bühler has an innovation centre and laboratory in Switzerland to assist with different formulations and product development.

“The ready-to-eat market is of strategic importance to Nigeria, as it can adapt local grains for snacking consumption, promote healthy eating habits, and at the same time assist with Food Security,” says Amadasun.

With offices in Lagos and Kano, Bühler Nigeria is a leader in grain and food processing and offers solutions for grain drying and storage, flour milling, rice milling, cacao and chocolate processing, wafer and biscuit, pasta and noodles, feed, and aqua feed milling. Bühler Nigeria also provides support in the form of solutions for ink and coating applications and flexible packaging systems.