- Happy Hour by Chivita Wears New Look
For many influential brands, the need to keep evolving in order to stay relevant and top-of-mind with consumers cannot be overemphasised. Brands adopt varying strategies including rebranding, repackaging and redesigning to retain consumer appeal. It is in this light that CHI Limited recently re-launched its Chi Happy Hour fruit drink, and rebranded it as “Happy Hour by Chivita” Fruit Drink. Happy Hour fruit drink now comes in new refreshing packs, with exciting new features that are appealing and distinct, a new logo and a new brand name “Happy Hour by Chivita” Fruit Drink.
The new design is stylish and comes in vibrant and unique colours of peach, purple, blue, lime green and groovy red. The colourful packs use storytelling and hashtags to communicate effortlessly with the consumer and are emblazoned with interesting visuals that delight the eyes. This visual communication is a great asset to help connect with consumers, reinforce personality of the brand and deepen the brand’s story.
In line with the brand’s aspirational and trendy outlook, every variant pack of the new Happy Hour by Chivita Fruit Drink tells a unique story of excitement and adventure. For instance, consumers can enjoy visuals of a camera, road and car with the #wanderlust hashtag or microphone, disc jockey and sunglasses with #partymode hashtag as well as guitar, trumpet and musical notes with #nonstop hashtag, among others. Each variant pack shares images that consumers can easily relate to in times of refreshment as they continue to enjoy the fruity goodness every pack offers.
With attractive variant names like Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer, that connotes excitement and satisfaction, Happy Hour by Chivita Fruit Drink fully reflects its positioning as the best choice for fruity natural refreshment at all times.
Deepanjan Roy, Managing Director, Chi Limited notes that “Our brands’ messages are clear, concise and direct. Indeed, behind the Happy Hour by Chivita Fruit Drink name, the new package designs and the advertising campaign, is a strong, simple message, that effectively communicates the core value of the brand as a tasty fruity drink that is guaranteed to keep the consumer refreshed and satisfied. The new pack enables us to realign the look and feel of Happy Hour by Chivita with its fun-filled and non-stop goodness”.
The new pack also features on the brand’s social media platforms: Twitter, Facebook, Instagram and You Tube. In order to complete the makeover, Chi Limited also developed a new TV advert, introducing the new pack of Happy Hour by Chivita to consumers. The advert, through lively animations, brings to life the happy story depicted through innovative features & motifs on each variant pack.
Happy Hour by Chivita fruit drink is made from the best quality fruits for consumers who desire pure, and natural refreshment. It is available in 5 variants; Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer and in 1 litre, 500ml, 315ml and 180ml pack sizes.
United Kingdom Ordered Meta, Formerly Facebook, to Sell Giphy
The United Kingdom’s Competition and Markets Authority (CMA) has instructed Meta – formerly known as Facebook – to sell Giphy, the American search engine that allows users search for and share short looping videos which are without sound, that are similar to animated GIF files.
The CMA stated that the merger deal could possibly be harmful to social media users and advertisers in the UK. It also found that the deal would further boost Meta’s already strong market power, as it would limit other platforms’ ability to use Giphy GIFs, which will, in turn, drive more traffic to sites owned by Facebook (WhatsApp, Instagram and Facebook).
According to the CMA, Meta’s sites dominated social media usage time up to around 73 percent, and could eventually outperform social media rivals like TikTok, Twitter and Snapchat by leveraging Giphy. The Authority then added that before the merger, Giphy had launched ”innovative advertising services” which brands like Dunkin’ Donuts and Pepsi which it could possibly have brought to the United Kingdom.
The CMA also stated that at the time the merger was made, Giphy’s advertising services were terminated by Facebook. That move removed a vital part of potential opposition in the market. The CMA was concerned by this move, calling it particularly concerning considering that Facebook is in control of about half of the £7 billion display advertising market in the UK.
Facebook had acquired Giphy for a reported fee of $400 million, with an aim of integrating the service into Instagram. After a month, the CMA started an investigation into the merger and decided in August that Facebook could hinder social media rivals such as TikTok and Snapchat from tapping into Giphy’s GIFs.
Meta had initially stated that the CMA did not have jurisdiction because Giphy was not operational in the United Kingdom, adding later that Giphy’s paid services were not display advertising by the definition of the CMA.
In October, Meta was fined $70 million by the CMA for breaking some rules related to the deal by failing to report necessary information and changing its chief compliance officer on two different occasions without receiving permission.
Burger King Expands to Nigeria
Burger King, an American multinational chain of hamburger fast food restaurants, has opened its very first restaurant in Nigeria to deepen its growing brand, support new job creation and enhance economic productivity in Africa’s largest economy.
The United States Mission in Nigeria has praised the improving commercial ties between Nigeria and the United States as American franchises and branches set up shops in Nigeria. This has in turn created more jobs as well as investment opportunities in the country.
This was said by the US Mission Commercial Counselor, Jennifer Woods during her speech at the opening of the Burger King outlet in Nigeria. Woods underlined the impact which new businesses have on a country’s economy, especially with a popular franchise like Burger King opening in a developing market like Nigeria.
She said that being Africa’s largest economy and a large youth population with a strong connection to the world, American brands must look at Nigeria as a highly critical market. She went ahead to state that while the companies will benefit from the expansion into the country, Nigeria itself will also benefit largely from their presence in the country.
Woods also described the addition of another American-owned franchise (one that emphasizes a culture of excellence) will help to provide job opportunities as the business expands to new parts across the country. She praised the high level of interest by consumers and the passion which they have for the iconic American rapid service restaurant since it began its operations in early November.
The Speaker of the Nigerian House of Representatives, Honourable Femi Gbajabiamila congratulated Burger King and all its local partners on the intriguing business deal, explaining it as another signal of the benefits of a close business relationship between the United States and Nigeria. He also stated that Burger King is expected to open hundreds of outlets across the country.
Burger King entered into an alliance with local firm, Allied Food & Confectionary Services Limited in order to bring the American brand into the Nigerian market. The Group Managing Director of Allied Food & Confectionary Services Limited, Antoine Zammarieh has prior experience bringing United States rapid service restaurants to Nigeria.
Panasonic Confirms Data Breach after Hacker Attack
Japanese tech giant Panasonic has affirmed that the company has been a victim of a data breach after some hackers were able to access the company’s internal network.
In a press release dated November 26, the company stated that its private network was illicitly accessed by a “third party” on November 11, and also stated that some data which was on a company file server had been retrieved during the breach.
However, a spokesperson for Panasonic, Dannea DeLisser stated that the data breach started on June 22, and ended on November 3. She also said that the very first unauthorized access was detected on November 11.
The company which is based in Osaka, Japan provided additional details about the breach. In the press release, the company said that although it is conducting its own investigation into the breach, it is also working with a third-party organization to investigate the data leak. The third party organization is also looking into whether or not the breach included personal information of customers or sensitive information which concerns social infrastructure.
Immediately the unauthorized access was discovered by the company, the incident was reported to the appropriate authorities who went ahead to set up some security countermeasures, which also contained steps to avert external access to the network. The company closed the statement by apologizing for concerns and inconveniences caused by the data breach.
This type of incident is not completely new to Panasonic, as just under a year ago Panasonic India faced a ransomware attack in which hackers leaked about 4 gigabytes of data, including email addresses and financial details.
The data breach also comes at a period when Japanese technology companies are facing waves of cyberattacks. NEC and Mitsubishi Electric were victims of hackers in 2020, and Olympus was also made to suspend operations in Europe, Africa and the Middle East after being a victim of a ransomware attack.
The trend of cyberattacks in Japan is likely to reduce public faith in the company, especially since it has been hacked twice since last year.
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