- Happy Hour by Chivita Wears New Look
For many influential brands, the need to keep evolving in order to stay relevant and top-of-mind with consumers cannot be overemphasised. Brands adopt varying strategies including rebranding, repackaging and redesigning to retain consumer appeal. It is in this light that CHI Limited recently re-launched its Chi Happy Hour fruit drink, and rebranded it as “Happy Hour by Chivita” Fruit Drink. Happy Hour fruit drink now comes in new refreshing packs, with exciting new features that are appealing and distinct, a new logo and a new brand name “Happy Hour by Chivita” Fruit Drink.
The new design is stylish and comes in vibrant and unique colours of peach, purple, blue, lime green and groovy red. The colourful packs use storytelling and hashtags to communicate effortlessly with the consumer and are emblazoned with interesting visuals that delight the eyes. This visual communication is a great asset to help connect with consumers, reinforce personality of the brand and deepen the brand’s story.
In line with the brand’s aspirational and trendy outlook, every variant pack of the new Happy Hour by Chivita Fruit Drink tells a unique story of excitement and adventure. For instance, consumers can enjoy visuals of a camera, road and car with the #wanderlust hashtag or microphone, disc jockey and sunglasses with #partymode hashtag as well as guitar, trumpet and musical notes with #nonstop hashtag, among others. Each variant pack shares images that consumers can easily relate to in times of refreshment as they continue to enjoy the fruity goodness every pack offers.
With attractive variant names like Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer, that connotes excitement and satisfaction, Happy Hour by Chivita Fruit Drink fully reflects its positioning as the best choice for fruity natural refreshment at all times.
Deepanjan Roy, Managing Director, Chi Limited notes that “Our brands’ messages are clear, concise and direct. Indeed, behind the Happy Hour by Chivita Fruit Drink name, the new package designs and the advertising campaign, is a strong, simple message, that effectively communicates the core value of the brand as a tasty fruity drink that is guaranteed to keep the consumer refreshed and satisfied. The new pack enables us to realign the look and feel of Happy Hour by Chivita with its fun-filled and non-stop goodness”.
The new pack also features on the brand’s social media platforms: Twitter, Facebook, Instagram and You Tube. In order to complete the makeover, Chi Limited also developed a new TV advert, introducing the new pack of Happy Hour by Chivita to consumers. The advert, through lively animations, brings to life the happy story depicted through innovative features & motifs on each variant pack.
Happy Hour by Chivita fruit drink is made from the best quality fruits for consumers who desire pure, and natural refreshment. It is available in 5 variants; Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer and in 1 litre, 500ml, 315ml and 180ml pack sizes.
Dangote Cement Emerges Best Performing Firm In Africa
The Kogi State Chamber of Commerce, Industry, Mines and Agriculture (KOCCIMA) has named the Dangote Cement Plc, Obajana Plant, as the best performing company in Africa.
The award was presented to the company in Lokoja at the weekend by the Deputy Governor of Kogi State, Chief Edward Onoja, who represented the State Governor, Alhaji Yahyah Adoza Bello, at the Annual General Meeting(AGM) of KOCCIMA.
Speaking at the occasion, the President of KOCCIMA, Mr. Victor Ibrahim, said the Dangote Cement emerged through a thorough screening process that involved 20 companies.
He said: “Our screening committee considered many criteria before Dangote Cement Plc was selected”.
According to him, the Chamber put into consideration Dangote Cement’s contributions to the state’s economy through Internally Generated Revenue(IGR), as well as its good relationship with KOCCIMA.
Mr. Ibrahim said another criterion that placed the Dangote Cement in good stead is that the company has been environmentally friendly.
“We’ve visited DCP Obajana Plant and we found it complying with global best practices when it comes to the environment. Your parking lot does not constitute any environmental danger. We also considered returns to investors, the welfare of staff, the 43km Obajana-Kabba concrete road, your good relationship with the host community and your positive image”.
He announced that the Chamber of Commerce was planning to host its Trade Fair by year-end and looking forward to collaborating with the Dangote Cement Plc.
The Deputy Governor Mr. Edward Onoja expressed the appreciation of the Kogi State Government, saying the contributions of KOCCIMA and the private sector were crucial to the development of the state.
Speaking to newsmen on the sideline of the event, representative of the Dangote Cement Plc Mr. Ademola Adeyemi said the company was elated and that the award will further spur it to continue its support to the state’s economy, KOCCIMA and Corporate Social Responsibility schemes.
MTN Appoints Chika Ekeji as Executive Lead for Strategy and Transformation
MTN Appoints Chika Ekeji, A Nigerian-American as Executive Lead for Strategy and Transformation
MTN Group has announced the appointment of Chika Ekeji, a Nigerian-American national as an executive to lead the strategy and transformation unit of the mobile network operator.
Chika has a Master of Engineering in Computer Science from Cornell University and an MBA from MIT.
He will be leaving from McKinsey & Company, where he led the West Africa Digital Practice and served telco, financial services, and public sector clients across Africa.
His appointment with Africa’s leading mobile operator will be effective on, 15th of March. In his new role, he will be based in SA.
“We are very pleased that Chika is joining us as we work to accelerate our strategic repositioning,” says MTN Group chief operating officer Jens Schulte-Bockum.
To support the execution of the repositioned strategy, Ekeji joins a group of other recent appointees, including the new group chief financial officer, Tsholofelo Molefe.
In recent weeks, MTN also made changes to the group’s regional structure and the executive committee.
Union Bank Unveils Multi-Asset Trading Platform M36
Union Bank Unveils Digital Investing Platform, M36
A new digital platform designed to deliver a wide range of investment products directly to individuals and other investors, M36, has launched in Nigeria.
Through an innovative, user-friendly app, M36 offers investment options not typically available on self-service digital platforms including foreign currency transactions, commercial papers, local and foreign-denominated bonds, treasury bills and other fixed-income products.
M36 also offers bespoke solutions for both new and experienced investors as well as a 24-hour lifestyle concierge service to meet the needs of discerning customers.
In a rapidly evolving environment with changing consumer behaviour fueled by technology and growing access to information, M36 is looking to expand opportunities for investors at all levels, while also simplifying the process of investing.
M36 was developed by Union Bank as part of its strategic focus on delivering superior customer solutions leveraging technology and innovation. The bank partnered with several asset management companies to deliver a broad range of investment products on the M36 platform.
Speaking about this, Mr. Chuka Emerole, Head, Treasury at Union Bank said, “M36 eliminates the traditional barriers to investing and offers investors direct access to financial instruments that would usually require the service of an investment or relationship manager.
“We’ve designed M36 to ensure simplicity in the onboarding and investing process while also empowering the customer to make sound investment choices based on their financial objectives.
“We worked with key partners to deliver both the experience and products on M36 and are confident that we have launched a superior product in today’s marketplace”.
With the 24-hour concierge service, M36 users can access round-the-clock support from investment advisors as they actively manage their portfolios.
The bank said the M36 was a timely financial product meant to keep abreast with the rapidly evolving environment and changing consumer behavior that is fueled by technology and growing access to information.
The M36 is also part of the UBN’s strategic focus on delivering superior customer solutions by leveraging technology and innovation. The bank partnered with several asset management companies to deliver a broad range of investment products on the M36 platform.
M36 also offers loans, personal travel allowance, will and trust services and many more essential products under its Life Essentials menu.
M36 is available for download on the App Store and the Google Play Store.
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