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Nigeria’s Technology Future Depend on 4G

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Etisalat
  • Nigeria’s Technology Future Depend on 4G Services

Etisalat Nigeria has said that the key objective of the introduction its mobile 4G Long-Term Evolution is to drive the future of technology in Nigeria through the delivery of high-speed data and quality voice services that will enable customers on its network to do more.

The Vice-President, Marketing, Etisalat Nigeria, Adebisi Idowu, said the Etisalat 4G LTE service was being made available strategically to customers in the Lagos Mainland areas of Yaba, Surulere and Ikeja, which he described as the hub and future of Nigeria’s technology and economic development.

He said the service would be rolled out in more cities across Nigeria soon.

He made the disclosure at the demo of the 4G LTE service in Lagos.

Idowu, speaking with a cross section of Etisalat customers, celebrities, technology journalists and social media influencers, who experienced the Etisalat 4G LTE service firsthand, stated that the telco was more passionate about quality service and innovation.

“We are positioning our 4G LTE service as a lifestyle enabler. That is why Etisalat is the only network that does not require a SIM swap before a customer can enjoy 4G connectivity.

“We want to see and encourage the use of our 4G technology to enable our subscribers to be all they can be. Our subscribers are able to do more with this new level of technology. We will not impose features of 4G on our consumers; we want you to tell you what 4G is doing for you. For us, the consumer is the innovator,” he said.

Idowu also said, “We have an increasing number of people trying to get online, get their work done and impact lives; and our goal is to enable such people to exploit their potential. Etisalat’s strategy is to enable our subscribers to compete globally; so we abide by best practices and bring nothing short of international quality service to our customers across Nigeria.”

He added, “The Etisalat 4G LTE technologies offers subscribers on the Etisalat network increased access to high speed data and quality voice services real time.

“With the new technology, customers will enjoy efficient broadband internet and uninterrupted connectivity to clearer voice calls, increased access to online streaming and ultra-high definition videos.”

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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E-commerce

Jumia Grabs Opportunity for Black Friday Deals

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Black friday

Black Friday is a concept that originated in the United States, but the yearly retail fever has had a popularity boom across Africa in recent years, with customers moving to take advantage of the best deals that retailers have available.

Jumia, which is a marketplace with its focus placed on Africa quickly grabbed this opportunity when it first introduced the Black Friday event about nine years ago across its markets in Africa, focusing mainly on Egypt and Cairo which are the company’s top two cities when considering volume of orders.

Since its inception, the company has witnessed staggering levels of success with the event, and company data reveals that the love which consumers have for Black Friday has been increasing across the continent every year.

During the 2020 Black Friday event, the top sellers on the Jumia platform saw a 141% year-on-year increase in the amount of items sold, with one out of three clicks on average being a new customer. The company also said that it witnessed an increase in brand appetite across every one of Jumia’s 10 markets during last year’s sale, which lasted every Friday in November.

The trend is expected to continue this year’s version of Jumia’s Black Friday, as it is running from November 5 until November 30.

The company which is based in Nigeria has entered into partnerships with major brands like Adidas, HP, Unilever and Diageo, as well as with thousands of sellers in order to provide consumers the best deals on a very wide range of products.

The CEO of Jumia Nigeria, Massimiliano Spalazzi told Lagos-based Vanguard that the Black Friday programme has been a success every year, and is the biggest sale of the year.

He also stated that the 2021 Black Friday campaign will place focus on strengthening the company’s position as a brand within the African market, and providing support to the sellers.

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Fintech

NQR Payment Solution Excites Nigerians: Everyone Can Now Pay Sharp Sharp

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Since the NQR payment solution was introduced to the Nigerian market in March of this year, it has reached millions of Nigerians across major markets in different states.  Lagos, Ibadan, Abuja, Kano, Uyo, and Portharcourt are just a few of the states that have witnessed the fast seamless, and reliable NQR payment solution.

Business owners and customers across Nigeria have embraced NQR en masse as a result of the market penetration drive, citing the convenience, speed, and reliability of the payment option.

The NQR Payment Solution is a secure QR-code-based payments and collections platform that allows customers and business owners to accept and make payments for goods and services. The payment system will bring together all of the country’s closed QR code schemes for a more consistent user experience and faster digital adoption.

The campaign was led by several popular celebrities who thrilled the market crowds and showcased how the NQR works. Mercy Johnson, Mercy Aigbe, Odunlade Adekola, Real Warri Pikin, Saddiq Sani Saddiq, Bisola Aiyeola, and Nedu were a few of the ambassadors for NQR.  They encouraged business owners to sign up for NQR, and encouraged customers to make payments with NQR.

The NQR payment solution team recently toured Southern Nigeria, with comedians Edo Pikin and Real Warri Pikin leading the train to sensitize the people about how the NQR merchant app works and how customers can #PaySharpSharp with live demonstrations.

NQR agents also went through the markets educating both business owners and customers about NQR’s benefits. Representatives from several commercial banks were also on ground to address business owners’ concerns. Everyone learned about the NQR payment system and had the opportunity to test it out as well as express their satisfaction with it.

NQR is now available in a store near you.

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Technology

Over 100 Million Windows-targeted Malware Developed in 2021 Alone

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Malware
According to data analyzed and presented by Atlas VPN, 2021 marks a record year for the development of new Windows malware. Even though 2021 has another month to go, cybercriminals have already developed a whopping 107.28 million unique threats targeted at Windows devices.
The data for the analysis was provided by AV-TEST GmbH, an independent research institute for IT security. The figures were last updated on November 23, 2021.
Interestingly, the creation of new malware types targeted towards Windows OS devices has been growing steadily since 2012. On average, the quantity of new malicious software samples grows by 9.5 million or 23% YoY.
This year so far, we see 107.28 million new threats for Windows OS, representing a 16.53 million or 18% increase over 2020.
In other words, cybercriminals employed more of their resources towards Windows OS than ever before. To put things in perspective, threat actors developed around 328 thousand malware samples daily in 2021.
Cybercriminals work together to reduce costs
The fact that malicious software is easier to develop than ever before contributes to this unprecedented increase in risks.
Hackers no longer require advanced programming abilities because they can buy ready-made malware code, customize it to their needs with a little coding, and create an entirely new malware type.
Moreover, the wide availability of hackers-for-hire made prices ridiculously cheap. For example, one of our earlier analyses uncovered that hiring attacks on the dark web cost as little as $250 per attack.

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