- Travelstart Strengthens Market Penetration
Travelstart Nigeria has begun to strengthen its brand presence and market penetration in the travel business.
The firm has engaged in a series of activities that will engage its customers and business partners.
Speaking at a forum in Lagos, the Country Manager, Philip Akesson, described it as a platform to empower travel affiliates and provide them updates on ways to earn more commission.
Akesson said affiliates are major stakeholders and business drivers that help Travelstart to be the leading online travel agency in Nigeria.
He said: “With our core mission to fix travel in Africa, Travelstart is the largest online travel agency in Africa with Head Office in South Africa and offices in Egypt, Dubai. We need the expertise and partnership of our affiliates to penetrate and win in the Nigerian market.”
The Commercial Manager, Bukky Olowude, said the brand is ready to invest more in marketing communications specifically offline to make the job of the affiliates easier thereby increasing their revenue.
She said: “Prior to now, Travelstart has always been visible and active online. To further improve the brand’s visibility and affinity we are now ready to push the brand offline through strategic communication campaigns, therefore increasing online ticket sales for our affiliates.”
The Affiliate Manager, Travelstart Nigeria, Azeez Alimi, thanked the affiliates for their partnership and support.