- OLX Nigeria Showcases Top Ads
OLX Nigeria has introduced a new feature, ‘Top Ads’, on the OLX site and will be showcasing the new product at the 35th Lagos International Trade Fair.
Top Ads is a new paid feature that gives users the opportunity to increase the visibility of their ads to potential buyers as it retains the top three positions on the listing page for a given period, according to a statement from the firm.
Speaking at the trade fair, the Public Relations and Communication Lead, OLX, Uche Nwagboso, said, “We are very excited to introduce Top Ads to our users; this is another product to help our users sell their items quickly and easily.”
She added that with Top Ads, users could get seven times more views and 10 times more replies than regular ads and when a potential buyer clicked on a Top Ad, “they see a link to all the user’s other ads.”
OLX users are adopting the use of Top Ads. According to the company, an OLX user, Obinna Martins, recently sold his iPad Mini in two days using the OLX Top Ad service.
“He was extremely pleased with the product as he paid for a three day plan and sold on the second day,” it said.
Top Ads would attract a minimal fee for OLX users and the rate would depend on category and number of days users want their Top Ads live, it stated.