Puma, the sportswear manufacturing giant, on Wednesday, August 4, 2021, officially terminated its sponsorship contract with the Athletics Federation of Nigeria (AFN). This development comes amidst...
While other countries are celebrating heroic feats and medals in Tokyo, Team Nigeria‘s situation is different as the athletes are protesting the ‘shame’ brought upon the...
The chances of Nigeria winning medals at the Tokyo Olympics have been dealt a big blow with the declaration of 10 of the country’s athletes as...
The 2020/21 football season, which ended before the rescheduled Euro 2020 kicked off, brought some huge changes in players’ market value. While some footballers managed to...
Giannis Antetokounmpo scored 50 points, 14 rebounds and five blocks to lead Milwaukee Bucks to their first NBA Championship in 50 years on Tuesday, July 20,...
The group stages of Euro 2020 showcased European Football’s biggest stars and a recent report ranked each star’s celebrity power. According to data presented by Safe,...
Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the Euros has wiped $4 billion off the market value of the beverage giant...
The world’s best athletes have plenty of opportunities to bank on their popularity. Besides lucrative sports contracts, most of them earn even more significant profits from...
Thirty-two years after hosting the sixth edition of the African Senior Athletics Championship, Lagos has been confirmed as the host of the 22nd edition billed to...
The market value of football players constantly changes due to several factors especially when the transfer window is close to opening. According to data presented by Safe...
