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Premier League Generated Over €68B of Wagers, more than Serie A and Bundesliga Combined

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Europe’s sports betting market has gained quite momentum in recent years, with millions of sports fans across the continent wagering billions of euros on the outcome of an event or game. Although the frequency of sports bets varies from country to country, the vast majority of wagers are placed on football, as the most popular sport to bet on in Europe. However, there are significant differences between the wagers in each of the European football leagues.

According to data presented by Safebetting, English Premier League generated over €68bn of wagers worldwide, more than Serie A and Bundesliga matches combined.

Premier League Matches Brought 70% More Wagers than Spanish or Italian Football Leagues

Football betting is by far the most popular type of gambling in Europe, with the United Kingdom and Italy as the leading markets. While some sports fans wager on the outcome of the event or match to make money, others take pleasure in getting into the middle of the action.

According to a Statista data and Federazione Italiana Giuoco Calcio 2021 study, the total amount wagered in the sports betting market worldwide amounted to roughly €1.5trn last year, and European football made around €188bn or 12% of that value.

When looking at the global amount wagered on European football, the Premier League recorded the highest figure last season. Statistics show that in 2020, bets on Premier League matches generated over €68 billion worldwide or 70% more than matches in Spanish La Liga or Italian Serie A.

According to the survey, the global amount wagered on La Liga hit around €41bn last season. Italian Serie A, German Bundesliga, and French Ligue 1 followed, with €38.4bn, €27.8bn, and €11.8bn, respectively.

European Football Industry Earned Nearly €425M in Revenue from Betting Sponsors in 2020/21 Season

Besides bringing hundreds of millions of euros in wagers, gambling companies have had a considerable role in generating revenue for the European football clubs through different betting sponsorship agreements.

According to the GlobalData survey, the European football industry earned around €425 million in revenue from betting sponsors in the 2020/21 season, or 78% of the betting industry’s overall sponsorship spend within Europe, Middle East and Africa.

Due to its massive TV audience, English Football League was the biggest beneficiary of this. Statistics show that professional football clubs from England earned over €122 million in the 2020/2021 season, more than double that of any other European market. Spanish football was estimated to make over €60 million from the betting industry, while another €49 million was spent on German football.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Sport Business

Eni Aluko Breaks Barriers: First Black Female Football Club Owner in Italy

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Eni Aluko

Eni Aluko, former sports director for Aston Villa and Angel City, has shattered the glass ceiling by becoming the first black female football club owner in Italy.

Aluko’s journey from the pitch to the boardroom marks a monumental shift in the traditionally male-dominated realm of football ownership.

Aluko’s foray into ownership comes through her involvement with the Mercury 13 group, a consortium dedicated to revolutionizing women’s football.

This $100 million investment group, named after the 13 female pilots who passed the same rigorous testing as NASA’s original Mercury 7 astronauts, aims to elevate the status of women’s football teams across Latin America and Europe.

Their recent acquisition of a majority stake in FC Como Women, situated in northern Italy, underscores their commitment to this vision.

For Aluko, this milestone isn’t just about personal achievement; it’s about paving the way for future generations of black sports investors and female football enthusiasts.

“Representation matters,” Aluko emphasized in a recent interview. “As the first, I understand the significance of this moment. But more importantly, I see it as an opportunity to inspire others and to promote diversity and inclusivity in the beautiful game.”

Aluko’s transition from player to owner is a testament to her unwavering dedication to football.

Having retired from professional play, she has seamlessly transitioned into roles in sports broadcasting and now ownership, leveraging her extensive experience and expertise to drive meaningful change within the industry.

The significance of Aluko’s ownership stake extends far beyond the confines of FC Como Women. It serves as a beacon of hope and inspiration for marginalized communities within football, signaling that barriers can be broken and dreams can be realized regardless of race or gender.

The Mercury 13 group’s investment in FC Como Women is poised to catalyze a new era for the club and women’s football in Italy as a whole.

With Aluko at the helm, there is an undeniable sense of optimism and momentum surrounding the future of the team and the broader movement for equality within the sport.

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Joshua Dominates Ngannou with Second-Round Knockout in Saudi Arabia Showdown

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Nigerian British boxer Anthony Joshua showcased his prowess by delivering a second-round knockout against UFC heavyweight champion Francis Ngannou.

The thrilling encounter unfolded with Joshua demonstrating his technical skill and power, overwhelming Ngannou with his calculated strikes.

From the outset, Joshua asserted his dominance, landing a formidable right hand in the opening round that set the tone for the match.

Despite Ngannou’s resilience, Joshua continued to press forward, maintaining control of the bout.

As the second round commenced, Joshua unleashed another powerful right hand that visibly rocked Ngannou.

Despite his efforts, Ngannou found himself on the canvas once more, unable to withstand Joshua’s onslaught.

The referee swiftly called an end to the contest, declaring Joshua the victor by knockout.

The electrifying showdown left fans in awe as Joshua’s precision and strength proved too much for Ngannou to handle.

Although Ngannou required medical attention post-fight, Joshua’s display of sportsmanship and skill highlighted his status as a formidable force in the world of boxing.

The victory solidifies Joshua’s position as a top heavyweight contender and sets the stage for future thrilling matchups in the world of combat sports.

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South Africa Clinches Africa Cup of Nations Bronze in Penalty Drama Against DR Congo

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In a riveting encounter at the Africa Cup of Nations (AFCON) third-place playoff, South Africa emerged victorious against the Democratic Republic of Congo (DR Congo) in a nail-biting penalty shootout to secure the bronze medal in the prestigious tournament.

The match, which ended in a goalless draw after regulation time, saw South African goalkeeper Ronwen Williams once again emerge as the hero, making crucial saves during the penalty shootout to propel his team to victory.

The DR Congo team displayed commendable resilience throughout the match, creating numerous goal-scoring opportunities and maintaining an attacking threat against the South African defense.

Ultimately, it was South Africa’s Siyanda Xulu who converted the decisive penalty kick, securing the win for Bafana Bafana.

The victory marked South Africa’s perfect record in third-place playoffs, having clinched a similar victory 24 years prior against Tunisia.

The bronze medal victory serves as a testament to South Africa’s resilience and determination in the face of formidable opposition.

As the tournament concludes, the thrilling encounter between South Africa and DR Congo will be remembered as a highlight of the 2024 AFCON edition, showcasing the passion and skill of African football on a grand stage.

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