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Africa Displays Pockets of Positivity Amidst Covid-19 Fallout

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The latest NielsenIQ Africa Prospects Indicator (APi) report Recalibrating for an Unprecedented Future which looks at the prospects of key countries across Sub-Saharan Africa (SSA) has revealed that despite the unprecedented times in which we live, there are pockets of positivity to drive businesses through the COVID-19 storm.

Commenting on the results of the tenth edition of the APi NielsenIQ Global Intelligence Unit Executive Director Ailsa Wingfield says; “As countries deal with second and third waves and virus mutations, the evidence of significant economic, employment and social effects are manifesting in permanent, changed consumer behaviour as lingering pandemic effects have shaped adjusted circumstances, attitudes and needs  that will persist in 2021.”

Top country prospects

To understand the broader context of this phenomenon, the APi ranks the top country prospects in SSA based on combined economic, business, consumer and retail indicators. Kenya has achieved top spot in the latest report amidst the 2020 pandemic period, with its annual economic growth outlook positive at +1%, owing to Kenya’s more diversified economy, and more favourable business and consumer indicators.

The second highest-ranking country is Tanzania which achieved the biggest change in rank, rising to second place. After reclaiming the top position at the end of 2019, Nigeria drops to third place, with its economic prospects having been dampened by lower oil prices, increased fuel prices and rising inflation, together with weaker retail prospects.

Ghana is in joint third position and is expected to continue its long-term advances and outperform the regional economic growth average in 2021, buoyed by rising demand for its commodity exports and supportive macro-economic conditions which will facilitate investment and private consumption increases.

South Africa drops one place in the top five, having operated under severe containment measures with one of the strictest global lockdowns impacting the GDP contraction by 6% year-on-year into the third quarter of 2020.  Cote d’Ivoire, Uganda and Cameroon rankings remained unchanged amidst the pandemic period.  While the Ivorian GDP growth forecast is amongst the highest in the region, it is offset by weak consumer prospects with 69% of retailers reporting a decrease in consumer spending and only 11% of consumers willing to try new products.

 The weak business outlook also poses a challenge for Uganda and Cameroon as companies may look to de-prioritise operations in these markets to reallocate resources to top priority markets. Wingfield points out that; “Despite weaker business and economic outlooks also characterising the more established economies of Nigeria, Kenya and South Africa, the reality is that serious investors have to focus on them if they are to achieve significant growth in the region.”

The importance of these proven prospects is borne out by the fact that ‘own business growth expectations’ (how businesses rate their own prospects) have fallen across SSA but are more optimistic than country growth expectations. The biggest differential between these two indicators is in South Africa and Kenya, a clear indication that businesses in these two markets remain firm in their view that favourable growth is achievable, despite adverse macro factors.

In addition, only one in five companies expects value growth declines in the next year. The majority of businesses forecast muted growth between 0 and 5%, but one third (36%) of businesses are more optimistic, predicting their own business growth levels ahead of 5% in 2021 and a sizable 17% of businesses anticipate growth ahead of 10% in 2021 – predominantly in West Africa.

 West Africa: Nigeria, Ghana, Cameroon, Cote d’Ivoire, East Africa: Kenya, Uganda, Tanzania, Ethiopia

 Key challenges

However, turning this optimism into reality will require the elimination of a variety of bottlenecks. For example, the APi report cites overcoming supply constraints as the top factor that has impacted business performance amidst the COVID-19 pandemic and will be key to achieving any significant growth upturn. Closely related to this is product availability and out of stock issues, followed by retail closures and slow reopening.

Wingfield comments; “Many of these factors will remain obstacles in 2021 as resources and logistics remain constricted, especially for imported products. Manufacturers and retailers could face further share fallout as consumers substitute brands and stores for available alternatives, however, this could also work in favour of local origin brands and products, and informal retail.”

Within this reality, a key question will be how businesses pivot and position themselves to overcome these challenges to achieve growth, what level of growth they will aim for and what they intend to focus on to achieve this growth? The APi report shows that the largest proportion, one in five companies, is initiating a strategic business refocus or reprioritisation to reboot their performance in the year ahead.

Sixteen percent are adjusting their route to market/channel/distribution focus and 14% will modify their price and promotion strategies and rationalise their product portfolios to only the most needed products, while only 5% are looking to increase their technology and online investments, despite the massive move to online shopping.

Basket unusual

A critical part of any business success is the needs and wants of the consumers who drive its growth. Income impacts have driven spend redistribution, with consumers compelled to rethink what goes into their baskets as they seek to stretch their spend further while merging old and new needs.

These adjustments reflect a fundamental consumption reset, with consumers carefully evaluating their overall spend and the products that make up their “usual” basket composition. Evidence of this is that across SSA the proportion of consumers spending more in-store has dropped to just 12% (from 21% pre COVID-19), and those willing to try new products has dropped to only a quarter of consumers.

“No matter whether consumers are constrained, insulated or gain access to a vaccine in 2021, they will remain less optimistic about what the future holds. Decisions will be made to adjust the purchase habits shoppers have had in place for years, alongside the current reality where health and value priorities compete side by side. This will impact where consumers shop, what they buy, why they buy and how much they are willing to spend in 2021 and well beyond,” Wingfield concludes.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Fitch Ratings Raises Egypt’s Credit Outlook to Positive Amid $57 Billion Bailout

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Fitch Ratings has upgraded Egypt’s credit outlook to positive, reflecting growing confidence in the North African nation’s economic prospects following an international bailout of $57 billion.

The upgrade comes as Egypt secured a landmark bailout package to bolster its cash-strapped economy and provide much-needed relief amidst economic challenges exacerbated by geopolitical tensions and the global pandemic.

Fitch affirmed Egypt’s credit rating at B-, positioning it six notches below investment grade. However, the shift in outlook to positive shows the country’s progress in addressing external financing risks and implementing crucial economic reforms.

The positive outlook follows Egypt’s recent agreements, including a $35 billion investment deal with the United Arab Emirates as well as additional support from international financial institutions such as the International Monetary Fund and the World Bank.

According to Fitch Ratings, the reduction in near-term external financing risks can be attributed to the significant investment pledges from the UAE, coupled with Egypt’s adoption of a flexible exchange rate regime and the implementation of monetary tightening measures.

These measures have enabled Egypt to navigate its foreign exchange challenges and mitigate the impact of years of managed currency policies.

The recent jumbo interest rate hike has also facilitated the devaluation of the Egyptian pound, addressing one of the country’s most pressing economic issues.

Egypt has faced mounting economic pressures in recent years, including foreign exchange shortages exacerbated by geopolitical tensions in the region.

Challenges such as the Russia-Ukraine conflict and security threats in the Israel-Gaza region have further strained the country’s economic stability.

In response, Egyptian authorities have embarked on a series of reform efforts aimed at enhancing economic resilience and promoting private-sector growth.

These efforts include the sale of state-owned assets, curbing government spending, and reducing the influence of the military in the economy.

While Fitch Ratings’ positive outlook signals confidence in Egypt’s economic trajectory, other rating agencies have also expressed optimism.

S&P Global Ratings has assigned Egypt a B- rating with a positive outlook, while Moody’s Ratings assigns a Caa1 rating with a positive outlook.

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Fitch Ratings Lifts Nigeria’s Credit Outlook to Positive Amidst Reform Progress

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Fitch Ratings has upgraded Nigeria’s credit outlook to positive, citing the country’s reform progress under President Bola Tinubu’s administration.

This decision is a turning point for Africa’s largest economy and signals growing confidence in its economic trajectory.

The announcement comes six months after Fitch Ratings acknowledged the swift pace of reforms initiated since President Tinubu assumed office in May of the previous year.

According to Fitch, the positive outlook reflects the government’s efforts to restore macroeconomic stability and enhance policy coherence and credibility.

Fitch Ratings affirmed Nigeria’s long-term foreign-currency issuer default rating at B-, underscoring its confidence in the country’s ability to navigate economic challenges and drive sustainable growth.

Previously, Fitch had expressed concerns about governance issues, security challenges, high inflation, and a heavy reliance on hydrocarbon revenues.

However, the ratings agency expressed optimism that President Tinubu’s market-friendly reforms would address these challenges, paving the way for increased investment and economic growth.

President Tinubu’s administration has implemented a series of policy changes aimed at reducing subsidies on fuel and electricity while allowing for a more flexible exchange rate regime.

These measures, coupled with a significant depreciation of the Naira and savings from subsidy reductions, have bolstered the government’s fiscal position and attracted investor confidence.

Fitch Ratings highlighted that these reforms have led to a reduction in distortions stemming from previous unconventional monetary and exchange rate policies.

As a result, sizable inflows have returned to Nigeria’s official foreign exchange market, providing further support for the economy.

Looking ahead, the Nigerian government aims to increase its tax-to-revenue ratio and reduce the ratio of revenue allocated to debt service.

Efforts to achieve these targets have been met with challenges, including a sharp increase in local interest rates to curb inflation and manage public debt.

Despite these challenges, Nigeria’s economic outlook appears promising, with Fitch Ratings’ positive credit outlook reflecting growing optimism among investors and stakeholders.

President Tinubu’s administration remains committed to implementing reforms that promote sustainable growth, foster investment, and enhance the country’s economic resilience.

As Nigeria continues on its path of reform and economic transformation, stakeholders are hopeful that the positive momentum signaled by Fitch Ratings will translate into tangible benefits for the country and its people.

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Seme Border Sees 90% Decline in Trade Activity Due to CFA Fluctuations

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The Seme Border, a vital trade link between Nigeria and its neighboring countries, has reported a 90% decline in trade activity due to the volatile fluctuations in the CFA franc against the Nigerian naira.

Licensed customs agents operating at the border have voiced concerns over the adverse impact of currency instability on cross-border trade.

In a conversation with the media in Lagos, Mr. Godon Ogonnanya, the Special Adviser to the President of the National Association of Government Approved Freight Forwarders, Seme Chapter, shed light on the drastic reduction in trade activities at the border post.

Ogonnanya explained the pivotal role of the CFA franc in facilitating trade transactions, saying the border’s bustling activities were closely tied to the relative strength of the CFA against the naira.

According to Ogonnanya, trade activities thrived at the Seme Border when the CFA franc was weaker compared to the naira.

However, the fluctuating nature of the CFA exchange rate has led to uncertainty and instability in trade transactions, causing a significant downturn in business operations at the border.

“The CFA rate is the reason activities are low here. In those days when the CFA was a little bit down, activities were much there but now that the rate has gone up, it is affecting the business,” Ogonnanya explained.

The unpredictability of the CFA exchange rate has added complexity to trade operations, with importers facing challenges in budgeting and planning due to sudden shifts in currency values.

Ogonnanya highlighted the cascading effects of currency fluctuations, wherein importers incur additional costs as the value of the CFA rises against the naira during the clearance process.

Despite the significant drop in trade activity, Ogonnanya expressed optimism that the situation would gradually improve at the border.

He attributed his optimism to the recent policy interventions by the Central Bank of Nigeria, which have led to the stabilization of the naira and restored confidence among traders.

In addition to currency-related challenges, customs agents cited discrepancies in clearance procedures between Cotonou Port and the Seme Border as a contributing factor to the decline in trade.

Importers face additional costs and complexities in clearing goods at both locations, discouraging trade activities and leading to a substantial decrease in business volume.

The decline in trade activity at the Seme Border underscores the urgent need for policy measures to address currency volatility and streamline trade processes.

As stakeholders navigate these challenges, there is a collective call for collaborative efforts between government agencies and industry players to revive cross-border trade and foster economic growth in the region.

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