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Apply Standards to Drive Digital Marketing, SON Urges Operators

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  • Apply Standards to Drive Digital Marketing, SON Urges Operators

The Standards Organisation of Nigeria has urged stakeholders in the e-commerce space to adhere strictly to standards in order to ensure safe and secure transactions, assurance of quality and consumer protection.

The Director-General, SON, Osita Aboloma, stated this during a stakeholders’ forum in Lagos tagged ‘The role of standards and quality regulation in electronic commerce’.

The SON boss, who was represented by the Director, Corporate Affairs, SON, Dr. Paul Angya, noted that imbibing standards in e-commerce would go a long way in facilitating trade, promoting global competitiveness, economic growth and development.

According to him, e-commerce is a business on the rise, adding that it is crucial for the standardisation and regulation of the quality of products and services being traded through the cyberspace.

Ensuring safe and secure online platforms for sale of goods and services to enhance trade within Nigeria and across borders would ultimately increase the Gross Domestic Product of the nation, he noted.

Aboloma added that the promotion of awareness on standards and quality regulation in the e-commerce sector had become necessary as the drive for digitalised market places increased and the pressure on the standards community mounted.

He stressed that with the increasing volume of consumer complaints being received on the quality of products and services sold online, it had become necessary to have a robust regulatory framework in place to drive the e-commerce sector.

“For instance, products like mobile phones, electrical and electronic devices cannot be physically viewed and tested before purchase online while the claims on what they can do have been found in many cases to be inaccurate or sometimes outright false,” he said.

On his part, the Director-General, Consumer Protection Council, Babatunde Irukera, said that e-commerce was the way of the future, pointing out that technology was disrupting traditional commerce and trade.

He noted that as consumers were becoming more sophisticated, so also was the role of consumer protecting authorities all over the world to ensure that they were as dynamic as the sophistication of consumers.

He said, “What we believe at the CPC is that e-commerce platforms must capture the responsibilities of availing consumers with good quality for money spent.

“This is why the issues of returns, refunds and warranties are very important to us. We are in the process of writing new regulations with respect to returns, refunds and warranties while paying rapt attention to e-commerce with respect to that. We must find a way to promote e-commerce while at the same time promoting the interest and safety of the consumer.”

He said the challenge facing the e-commerce space was the nature of its ‘borderlessness’, stressing that there were jurisdictional issues on whether some of the online marketers were providing goods and services within the jurisdiction of the CPC.

The Director, Product Certification Directorate, SON, Tersoo Orngudwen, said that standards were global and that Nigeria must embrace standards as done everywhere in the world.

The President, Consumer Advocacy Foundation of Nigeria, Shola, Ajulo, said the forum was a welcome development, noting that Nigeria had caught up with the e-commerce business and possessed the skill required to ensure protection not just for physical markets, but the online markets.

“We want to address things such as warranties, refunds, returns, misleading adverts, because online marketers are taken undue advantage of. I am hoping that we would be able to have some checks and balances to make sure that the online market is safe,” she said.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Dry Cleaners Set to Tap into $165 Billion Global Cleaning Industry

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The Fabric Professionals and Dry Cleaners Association of Nigeria (FPDA) is gearing up to host the “Clean Show Africa 2024” conference.

This conference aims to expose over 25,000 dry cleaners to the vast opportunities present in the global cleaning and hygiene industry, valued at a staggering $165 billion.

Scheduled to take place on May 28–29, 2024, in Lagos, the event is themed “Positioning Africa’s fabric and hygiene industry for excellence.”

It comes at a crucial time when Nigeria’s dry cleaning industry is experiencing steady growth, with projections indicating a 6.4% annual increase over the next decade.

According to Enibikun Adebayo, Chairman of FPDA, Nigeria’s dry cleaning industry was valued at $8.4 million in 2019.

However, this figure is expected to rise significantly, presenting a ripe opportunity for stakeholders to tap into.

Adebayo emphasized the importance of collaboration within the industry to fully leverage its potential.

“A year ago, we launched FPDA of Nigeria. We are also using the platform to educate our members to be better professionals,” stated Adebayo, highlighting the association’s commitment to enhancing professionalism and standards within the sector.

The conference will shine a spotlight on women in the dry cleaning business, recognizing their pivotal role in driving the industry forward. Reports have shown that dry cleaning businesses are often better managed by women, and the event aims to provide them with the necessary support and resources to thrive.

Ruth Okunnuga, Managing Director of Wasche Paint Nigeria, expressed the need to revolutionize Nigeria’s dry cleaning and laundry industry, emphasizing the lack of proper structure and investment.

She stressed the importance of data collection for effective planning and growth within the sector.

Joseph Oru, Managing Director of Zenith Exhibition, highlighted the conference’s objective of engaging the Federal Government to establish training institutions for dry cleaners. Such institutions would play a crucial role in equipping professionals with the skills and knowledge needed to meet global standards.

As Nigeria’s dry cleaning industry prepares to tap into the vast opportunities offered by the global cleaning market, the Clean Show Africa 2024 conference stands as a pivotal platform for collaboration, innovation, and growth within the sector.

With a focus on excellence and professionalism, stakeholders aim to position Nigeria as a key player in the dynamic and lucrative cleaning and hygiene industry.

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Nigeria-Taiwan Commerce Falls to $500m in 2023

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The Chief of Mission to the Taiwanese Government in Nigeria, Andy Liu, has said that the trade relations between Nigeria and Taiwan drop to $500 million in 2023 from $1 billion in 2021.

Liu made these comments during the 2024 Taiwan Business Forum held in Lagos.

According to Liu, Nigeria’s status as a net exporter of agricultural products, particularly sesame seeds has historically fueled the trade between the two nations.

However, the peak in trade experienced in 2021, buoyed by increased demand for Nigerian agricultural goods, notably declined in subsequent years.

“The highest peak of trade reached about $1 billion in 2021. It was the peak of COVID-19, with Nigerians enjoying surplus trading with Taiwan. We imported more of Nigeria’s agricultural products, such as sesame, aside from oil-related products. In 2021, we had a huge demand for agricultural products for our food processing industries,” Liu stated.

However, the trade dynamics shifted in the following years, leading to a significant decline in trade volume.

Liu attributed this decline to a normalization of demand following the peak in 2021, resulting in a reduction in trade value to $500 million by 2023.

Despite this decrease, Liu remained optimistic about the future trajectory of trade relations between the two countries.

“We might see some level of increase in the near future,” Liu enthused, highlighting Nigeria’s continued significance as a destination for Taiwanese businesses.

In addition to discussing trade volume, Liu addressed the issue of counterfeiting and piracy, which has affected Taiwanese products globally.

He said the Taiwanese government is working to combat this challenge by showcasing the quality of Taiwanese products and providing after-sale services.

“We have been having our delegates visit the world to prove that we are victims of piracy, but we are going to use the platform to show that we have good and quality products to let the world know who the true providers of these quality goods are,” Liu affirmed.

The President of Globe Industries Corporation, David Hwang, echoed concerns about counterfeit products, attributing the decline in profit margins to the influx of counterfeit goods from China.

Hwang emphasized the need for partnerships to address this issue and foster mutually beneficial trade relations.

Responding to the developments, the Director-General of the Nigerian Association of Chambers of Commerce, Industry, Mines, and Agriculture (NACCIMA), Sola Obadimu, commended the Taiwanese focus on African businesses and the quality of their products.

He pledged NACCIMA’s continued collaboration with Taiwanese companies to drive business growth for both nations.

As Nigeria and Taiwan navigate the challenges posed by fluctuating trade volumes and counterfeit goods, stakeholders remain committed to fostering resilient and mutually beneficial economic ties.

The 2024 Taiwan Business Forum served as a platform for dialogue and collaboration, laying the groundwork for future cooperation between the two nations.

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Nigeria Advances Plans for Regional Maritime Development Bank

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Nigeria is making significant strides in bolstering its maritime sector with the advancement of plans for the establishment of a Regional Maritime Development Bank (RMDB).

This initiative, spearheaded by the Federal Government, is poised to inject vitality into the region’s maritime industry and stimulate economic growth across West and Central Africa.

The Director of the Maritime Safety and Security Department in the Ministry of Marine and Blue Economy, Babatunde Bombata, revealed the latest developments during a stakeholders meeting in Lagos organized by the ministry.

He said the RMDB would play a pivotal role in fostering robust maritime infrastructure, facilitating vessel acquisition, and promoting human capacity development, among other strategic objectives.

With an envisaged capital base of $1 billion, RMDB is set to become a pivotal financial institution in the region.

Nigeria, which will host the bank’s headquarters, is slated to have the highest share of 12 percent among the member states of the Maritime Organization of West and Central Africa (MOWCA).

This underscores Nigeria’s commitment to driving maritime excellence and fostering regional cooperation.

The bank’s establishment reflects a collaborative effort between the public and private sectors, with MOWCA states holding a 51 percent shareholding and institutional investors owning the remaining 49 percent.

This hybrid model ensures a balanced governance structure that prioritizes the interests of all stakeholders while fostering transparency and accountability.

In addition to providing vital funding for port infrastructure, vessel acquisition, and human capacity development, the RMDB will serve as a catalyst for indigenous shipowners, enabling them to access financing at favorable terms.

By empowering local stakeholders, the bank aims to stimulate economic activity, create employment opportunities, and enhance the competitiveness of the region’s maritime sector on the global stage.

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