Meta’s social networking platform, Threads has recorded a whopping 275 million monthly active users.
The platform, in its bid to rub shoulders with X (formerly Twitter), described the feat as a milestone and closure to its competitive dream.
Adam Mosseri, Head of Threads and Instagram, made this known while expressing gratitude to users and acknowledging areas for improvement on the platform.
Recounting how Threads has been faring in the social media market since it was launched by Meta in July 2023 as a competitor to X, Mosseri submitted that a whole lot of transformation has taken place.
He explained how the platform achieved impressive sign-ups, reaching 100 million users in less than a week, saying engagements have been rising ever since.
Recalling how Meta’s CEO Mark Zuckerberg reassured investors in April that Threads’ user growth was on track with his expectations, Head of Threads Instagram expressed optimism that the platform’s users would increase in months to come.
Zuckerberg also noted that the open internet server is a key feature in Threads and that it has contributed in making users accept the platform.
It would be recalled that in the months following its launch, Meta added various features to enhance the platform and address user needs.
The platform also got attracted to users through its concentration on integrating with ActivityPub and the decentralized protocol powering networks like Mastodon.
Investors King reports that Nigerians, known for their enthusiasm in embracing new ideas, especially those related to money and influence, are no exception to the increasing number of Threads’ active users.
Some of Nigerian users of the social media app have highlighted enhanced communication, creative expressions that the app’s features provide, opportunity for businesses and influencers to thrive, and empowerment of voices as merits of the platform which have contributed in endearing the app to more users across the globe.
