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X (Formerly Twitter) Announces Enhanced Ad Revenue Sharing for Content Creators

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Elon Musk X

X, formerly known as Twitter, has unveiled significant updates to its advertising revenue-sharing program, benefiting content creators by lowering eligibility thresholds and offering greater incentives.

Within a three-month span, the platform has reduced the required impressions for ad revenue sharing from 15 million to 5 million, allowing more individuals to participate in the program.

In addition to this, X has lowered the payout threshold for ads revenue sharing from $50 to just $10. This change has an intriguing implication: eligible users may now potentially enjoy X Premium, previously known as “Twitter Blue,” for free.

Elon Musk, a prominent figure known for his influence on social media, emphasized the implications of these changes in a tweet.

He stated, “This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.”

Musk also highlighted the importance of verified accounts in this context, as views from unverified accounts can be easily manipulated by malicious actors using bots.

X Premium is Twitter’s premium subscription service designed to elevate the quality of conversations on the platform. This opt-in, paid subscription offers features such as a blue checkmark on the account and early access to select features, providing users with an enhanced experience.

For those interested in signing up for X Premium, the process is straightforward. Users can follow these steps:

  1. Open the Profile menu on the app or the side navigation on x.com.
  2. Select “Premium.”
  3. Click the “Subscribe” button.
  4. If necessary, verify your phone number.
  5. Follow the in-app purchase instructions for iOS or Android and confirm the subscription payment on the web.

Also read: Meta Owned WhatsApp Introduces Instant Video Messages

Regarding the calculation of Twitter’s ads revenue, eligible users must generate enough verified replies to begin receiving payments.

The monetized portion of tweets will come from replies within tweet threads, provided the replies are impressions made by verified users.

These monetized Ad Revenue earnings will be shared directly with the user’s Stripe Express account. Once the minimum threshold of $10 is reached, users will receive the funds.

This significant update from X not only expands the pool of eligible content creators but also creates a more accessible and attractive platform for those seeking to engage with premium features while generating ad revenue.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Telegram to Expose Users Who Use Platform For Criminal Activities, Share Data With Relevant Authorities 

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Telegram

With a view to joining efforts at waging war against cybercrime and other illicit activities on social media, a popular messaging app, Telegram has reviewed its users’ privacy and protection policy by announcing its readiness to make personal details of defaulting users available to relevant authorities for investigation.

The Telegram Chief Executive Officer, Pavel Durov, in a post sighted by Investors King, disclosed that the reversal of the company’s privacy policy was in response to alleged criminal activities and other illicit events happening on the popular social messaging platform.

Durov declared that once Telegram gets valid legal requests for the provision of the users’ IP addresses and phone numbers to authorities, the management would not hesitate in obliging the court order.

He said the move is to attempt to control criminal activity on the platform and prevent abuse.

Recall that Telegram’s policy, before it was changed, limited user information sharing to cases involving terror suspects.

However, Telegram tinkered with the policy following the arrest of its CEO, Durov in France over allegations that the company pretended not to notice the alleged various crimes flourishing unchecked on the platform.

Investors King also gathered that policy reversal is not unconnected with the recent decision of the Ukrainian government to ban the use of Telegram by government officials, military personnel, and other defense and critical infrastructure workers because of national security concerns.

Meanwhile, after Durov was subsequently released on bail and ordered to stay in the country pending ongoing investigation, he made it clear that the IP addresses and phone numbers of those who violate Telegram’s rules would now be made available to relevant authorities subject to valid legal requests.

The company further stated that if it receives a valid order from the relevant judicial authorities that confirms that any of its users is a suspect in a case involving criminal activities that violate the Telegram Terms of Service, it will perform a legal analysis of the request and may disclose affected user’s IP address and phone number to the relevant authorities.

It added that such data disclosures will be included in its periodic transparency reports, noting that the service may collect metadata such as IP address, devices and Telegram apps used, and the history of username changes to tackle spam, abuse, and other violations.

The platform has already featured the policy changes on its app as its search feature now removes problematic content and provides a new mechanism for users to report illegal search terms and material through the @SearchReport bot for subsequent review and removal by a human moderation team.

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Telegram Was Adding Nearly 500,000 Users Daily Before Durov’s Arrest

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Telegram

Ever since it launched in August 2013, Telegram has been an exceptionally popular social media platform and messaging app, thanks to its utility and focus on privacy.

Telegram’s strong growth continued well into 2024. Finbold’s research found that, between April 10 and July 22, the platform added more than 485,000 monthly active users (MoU) every day.

The growth ensured that, by the middle of the summer, Telegram’s user base stood at 950 million – meaning that approximately one-eighth of humanity was using the app.

While coming just 50 million shy of 1 billion users is a major milestone, it is interesting to note that the social media platform has, at times, boasted even stronger growth. For example, in July 2023, the CEO and founder, Pavel Durov, revealed that 2.5 million people signed up to Telegram daily.

EU’s shadow over Telegram

Despite Telegram’s popularity and momentum, the platform has been gaining a different kind of attention since August 24 when the French police arrested Durov at an airport near Paris.

Though President Emmanuel Macron and his government maintain that the arrest was not politically motivated, it has nonetheless sparked a strong backlash, with many interpreting it as a crackdown on privacy and free speech.

Indeed, even the allegations of poor moderation and failure to prevent illicit activity are founded, they, nonetheless, raise important questions in the debate on the balance between privacy, surveillance, and national security.

As Andreja Stojanovic, a co-author of the research, noted “Even if genuine and undisputable illicit activity on Telegram was detected, the arrest is still likely to make many question if, by the same logic, the entire police force of a nation should be prosecuted whenever any illegal activity takes place in a private home or a hotel room.”

Nonetheless, there are no guarantees the arrest will have a profound impact on Telegram itself and, indeed, the platform has already shown significant resilience to government pressure during the Russian 2018 ban.

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Russia Questions Legitimacy of France’s Arrest Warrant for Telegram’s Pavel Durov

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Telegram

Russia has issued a stern rebuke to France over the recent arrest warrant issued for Pavel Durov, the CEO and founder of the popular messaging app Telegram.

The Kremlin has raised significant concerns about the validity of the charges against Durov, suggesting that the move could be politically motivated.

On Saturday, the Paris Public Prosecutor’s Office issued a warrant for Durov’s arrest, citing an ongoing investigation into organized crime, drug trafficking, fraud, and the distribution of pornographic images of minors on Telegram.

This development came as a shock to many, given Durov’s prominence as a leading technology entrepreneur and a vocal advocate for internet freedom.

Kremlin spokesman Dmitry Peskov responded sharply to the French authorities’ actions during a press briefing on Tuesday.

Peskov demanded that Paris provide concrete evidence to substantiate the serious allegations against Durov.

He warned that without a robust basis for these accusations, the arrest could be perceived as a direct assault on free speech and a potential act of political intimidation.

“The charges against Durov are gravely serious and must be supported by equally serious evidence,” Peskov told journalists. “Otherwise, it could be viewed as an attempt to stifle communication and suppress freedom of expression.”

Durov, who is a Russian-born but holds French and UAE citizenship, has been a significant figure in the tech industry.

His company, Telegram, which he founded in 2013, is renowned for its commitment to privacy and has become a crucial platform for global communication, including in politically volatile regions.

The Russian government has emphasized its readiness to provide assistance to Durov, although it acknowledges the complexity of the situation.

Meanwhile, the United Arab Emirates, where Durov also holds citizenship, has requested urgent diplomatic support from French officials and is closely monitoring the case.

Durov’s arrest comes at a time of heightened geopolitical tension between Russia and France. Relations have been strained by France’s strong stance against Russia’s invasion of Ukraine and its support for Ukraine’s sovereignty.

This backdrop has fueled speculation that Durov’s detention might be more about political maneuvering than genuine legal concerns.

According to reports, Durov had traveled to Paris from Baku, Azerbaijan, where he was rumored to have had meetings, including speculative discussions with Russian President Vladimir Putin—claims that Kremlin officials have since denied.

Telegram, which boasts over 800 million users globally, including many government and military officials on both sides of the Russia-Ukraine conflict, has denied any wrongdoing.

The company has consistently defended its platform’s neutrality and commitment to user privacy.

As the situation unfolds, Russia’s challenge to the legitimacy of France’s legal actions underscores the broader tensions between the two nations and raises questions about the intersection of politics and international legal processes.

The outcome of this case may have significant implications not only for Durov but also for the broader landscape of digital freedom and diplomatic relations.

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