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Building Corporate and Personal Brands Conference, Thursday April 6, 2023

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Kaizen Webinar - Branding

Whether you are a part of a large corporation or a fledgling social media influencer, a good branding strategy is key. Being able to convey your company’s presence in a single word, or to evoke immediate recognition with a simple image are two ways a brand can set you apart.

Similarly, personal branding is about broadcasting your brilliance and values to the world at large. It allows you to promote yourself at work so your audience knows exactly what you stand for. People with strong personal brands are authentic, stand out from the crowd, and are able to deliver their unique set of skills to a company with moxie and confidence.

At Kaizen Academy (Nigeria) Limited’s webinar on Thursday, April 6, 2023 at 1pm, we will be discussing the topic: ‘Building Corporate and Personal Brands’. We will be reviewing what individuals and corporations should be doing to maximize visibility and strategically position their brands.

Attendance is free but registration is required. You can register at https://lnkd.in/djjkfvJj

Limited participation slots available. You can also follow the session on YouTube at: https://lnkd.in/dCtgS2i5

Speaker Profiles

Esther Mwihaki                    

Founder & CEO

Arch Africa Consulting, Kenya

 Esther is a seasoned Business Leader with several years’ experience in managing business in Africa, many of which have been in senior management positions in Multinational Companies. Esther currently heads a Business Management Consultancy firm, Arch Africa Consulting.

Esther is also a Certified Professional Coach, and a member of International coaching federation(ICF), with a Personal Branding programme called Success By Design through which she has helped several leaders and high achieving individuals accelerate their careers and transform their lives.

Esther was previously a Partner, Fanisi Capital limited, a $50 million, venture capital and private equity fund, investing in East Africa. Before joining Fanisi, Esther was Managing Director of Scanad Advertising Uganda. This is part of Scan-group, the only marketing agency listed in the Nairobi Stock Exchange.

Prior to that, Esther held various leadership positions within the Coca-Cola Company in Africa including Country Manager Uganda, Strategic Innovations Manager, South Africa, and Regional New Brands Manager, East Africa & Islands. Esther has also worked as Marketing & Exports Manager for Eveready Batteries (East Africa) Ltd, Product Manager Nestle Foods Ltd and Farmer’s Choice Limited.

Esther has also served on several boards, including those of Fanisi Capital investee companies, Fairtrade East Africa, Midlands Ltd, Eldoville Dairy and the Rev. Muhoro school for the deaf.

Esther holds a Diploma in Food Processing from Jomo Kenyatta University, Kenya, a Diploma in Marketing from Nestle Training in Rashleigh, UK and has attended several trainings including Coca-Cola Leadership Development program, Executive Development program, GIBS, Johannesburg among others.

Eze Emmanuel Chukwudi

Brand, Communications and Marketing Lead, Advansio Interactive Limited, Nigeria

Eze Emmanuel Chukwudi is a Brand,Communications and Marketing expert with 7+ years of industry experience, He is a Personal and Corporate Branding Strategist and Expert with industry experience that cuts across, E-commerce, Management consulting, Engineering and Financial Technology.

He is currently the Brand, Communications and Marketing Lead at Advansio, one of Nigeria’s leading Fintech Companies.

Theodora ‘Furo Kio-Lawson

Head, Branding & Corporate Communication

Arila Group.

Theodora Kio-Lawson is a trained lawyer and legal publicist, Ms. Kio-Lawson has served in various capacities both in the legal and media industries, including as Head, Legal Business and Law Editor of BusinessDay Newspaper – Nigeria’s foremost financial daily for over 10 years.

Her private consultancy, the Loorbrandbox (Law-Brand-Box) & Consult, which offers customized brand solutions to the legal industry, has provided communication direction for several legal businesses for the last seven years – with a portfolio that includes over 20 legal brand activations and 200-plus publicity campaigns.

Ms Lawson is an alumnus of the London School of Public Relations; the Pan Atlantic University, School of Media & Communication (SMC), the London School of Public Relations, UK; the Chartered Institute of Public Relations, UK; and the Chartered Institute of Arbitrators (CIArb), UK Nigeria Branch.

As part of her service to the bar, she has served as Publicity Chair for the NBA Section on Business Law; Chair, Media & Publicity for the NBA Women Forum and Chair of the Lawyers in the Media Forum, whilst acting as Media Consultant for the immediate past president of the Nigerian Bar Association.

Kemi Martins, MBA

Senior Brand Strategist, Brandosh

Kemi Martins is a seasoned brand strategist and leather goods designer with over 8 years of experience in management, design, and brand development & communications across multiple industries.  She holds an MBA in Global Business from the University of South Wales and a B.Sc. in Marine Science from the University of Lagos.  Kemi’s passion for making a difference in the leather goods industry led her to establish K.Aspen; an award-winning Nigerian leather goods brand recognized for its excellence. In addition to her entrepreneurial ventures, Kemi also holds a Chief Brand Officer role at Craftlink; a leather goods manufacturing company. This position allows her to work towards her innate mission of developing the leather goods industry in Nigeria.

Kemi’s outstanding achievements and contributions to the fashion industry have earned her numerous interviews and recognitions by various prominent organizations and individuals such as Forbes Africa’s Head Digital Media, Peace Hyde’s Non-profit Foundation Aim Higher Africa, NEPC, and former diplomats such as the United States Ambassador to Nigeria, Stuart Symington, and the Former Deputy British High Commission to Nigeria, Laure Beaufils. Additionally, her work has been recognized by Meta, MTV Base, TraceTV, BBC Africa, among others.

Efeturi Doghudje

Brand Strategist, TGC Limited

Efe is a passionate and resourceful communications strategist driven by insight and data that will help position and build brands to accelerate their business growth, create stakeholder value and deliver returns. She ensures the development and implementation of the businesses within the ecosystem to achieve the overall organization’s objectives.

 She is highly skilled in developing impactful marketing and communications campaigns for B2B and B2C across a wide variety of channels and platforms. Building teams challenges me and together we drive top-line growth and deliver breakthrough brand performance.

Efe was Head Stakeholder Management & Communication at the Lagos State Employment Trust Fund, Head, Marketing & Corporate Communication at both United Capital Plc and VFD Group Plc. She was also Managing Director of Loose Media before her current role as Business Development Manager at TGC Limited

Moderator – Ayokunle Ayoko

Company Secretary/General Counsel

AB INBEV (International Breweries Plc)

Ayo has expertise in legal advisory, corporate governance, strategy, and HR management.

He has moderated local and international events within the professional and entertainment industries.

Ayo is a Certified Management Consultant (CMC), and a Certified Independent Director. He holds Fellowships of the Nigerian Institute of Management Consultants (FIMC), and the Global Academy of Finance and Management (GAFM), USA. He also holds a professional certificate in Global Governance and Diplomacy from the European School of Leadership Development.

He is a winner of the 2019 “40 under 40” Nigerian Legal Award (Esq Magazine, Lagos), the 2020 and 2022 Modern Governance 100 Global Awards for Governance/Compliance & Ethics (Diligent Corporation, New York), and the 2022 Law category of the Forty Under Forty Africa Awards (Xodus Communications Limited/Ministry of Arts and Culture, Ghana).

Ayo sits on the Boards of Kaizen Academy (Nigeria) Limited and Fiduciary Services Limited. He is a Council Member of the Gerson Lehrman Group (GLG), New York, a member of the Nigerian Bar Association (NBA), International Bar Association (IBA), the Society for Corporate Governance, Nigeria (SCGN), and the Institute of Directors, Nigeria (IoD).

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Education

JAMB Releases 36,540 Withheld UTME Results, Dismisses Cyber Breach Claims

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The Joint Admission and Matriculation Board (JAMB) has quelled concerns over the integrity of the Unified Tertiary Matriculation Examination (UTME) results by releasing an additional 36,540 previously withheld scores.

This move follows earlier revelations of withheld results and assertions of a cyber security breach.

Fabian Benjamin, the spokesperson for JAMB, confirmed the release of these results in a statement issued late Tuesday in Abuja.

This latest batch of released scores, when combined with the 531 previously unveiled, brings the total number of results made public to 1,879,437.

Benjamin took the opportunity to address circulating rumors regarding the security of the UTME results.

He categorically dismissed claims of a cyber security breach, saying that the examination outcomes remain intact and securely stored.

He stressed that the results are not stored in any cloud system and thus cannot be compromised by external entities.

At the time of the UTME release, JAMB had disclosed that certain results were withheld pending further investigation.

Subsequently, 531 of these results were recently unveiled with the remainder still under scrutiny.

Benjamin explained that any candidates implicated in examination malpractice are undergoing thorough investigation.

The examination board intends to meticulously review footage from CCTV cameras installed across all accredited centers to ascertain each candidate’s involvement.

Benjamin urged the public to remain vigilant against misinformation originating from sources not affiliated with JAMB.

He attributed the discrepancies in minimum admissible scores to variations among tertiary institutions. Some institutions, he noted, proposed lower minimum scores than others, resulting in varying benchmarks.

Benjamin clarified that these benchmarks are determined collectively by all Heads of Institutions during the annual Policy Meeting on Admissions, ensuring uniformity across the country.

Also, Benjamin cautioned religious organizations against overstepping their designated roles.

He warned against the dissemination of false information to governmental bodies for personal gain.

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Travel

British Airways Owner IAG Prepares for Summer Surge Amid High Travel Demand

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british-airways

As the world gradually emerges from the grip of the pandemic, the travel industry is witnessing a resurgence in demand with British Airways owner IAG SA gearing up for a busy summer season.

Despite lingering challenges, the airline conglomerate remains optimistic about the outlook, citing strong demand for travel within Europe and across the Atlantic.

In a recent stock exchange filing, IAG disclosed an adjusted operating profit of €68 million ($73.3 million) for the three months ending March.

According to Chief Executive Officer Luis Gallego, the group’s core markets, including the North Atlantic, South Atlantic, and intra-Europe routes, have shown robust performance, positioning them well for the upcoming peak travel period.

With vaccination rates increasing and travel restrictions easing in many parts of the world, consumers are eager to resume travel plans, fueling the surge in demand.

However, the road ahead is not without its challenges. While travel within Europe and across the Atlantic remains strong, other regions present a more complex operating environment.

The ongoing conflict in the Middle East has dampened demand for certain destinations, while airspace restrictions resulting from geopolitical tensions, such as the Russian invasion of Ukraine, have disrupted flight routes to East Asia.

Despite these hurdles, IAG remains resilient, banking on the strength of its core markets and the performance of its brands to weather the storm.

The company’s strategic positioning and proactive measures to adapt to changing circumstances have positioned it to capitalize on the rebound in travel demand.

As the summer season approaches, IAG is focused on ensuring operational readiness to meet the surge in passenger numbers.

With travelers eager to reconnect with loved ones, explore new destinations, and embark on long-awaited vacations, the airline group stands ready to facilitate safe and seamless travel experiences.

As vaccination campaigns progress and travel sentiment rebounds, IAG’s proactive approach and strategic investments position it as a key player in the aviation industry’s recovery journey. With optimism on the horizon, the company remains committed to delivering exceptional service and fostering a seamless travel experience for passengers worldwide.

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Israeli Troops Take Control of Rafah Border Crossing Amidst Ceasefire Talks

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Israeli troops took control of the Rafah border-crossing area in Gaza on Tuesday morning, with Hamas saying all aid flows from Egypt had stopped.

The army has halted “the movement of people and aid completely,” the Hamas-run crossing authority said in a statement. Soldiers replaced Palestinian flags with Israeli ones.

It’s the first time Israel’s army has moved into the area since the war with Hamas began in October.

Israeli Military Tells About 100,000 People to Leave Eastern Rafah

Palestinians sheltering in Rafah were told Monday to move to an “expanded humanitarian area”.

The border is the main entry point for aid into Gaza, and the Palestinian territory’s only crossing aside from those with Israel. The US has been urging Israel for weeks to allow more food and other supplies into Gaza, parts of which the United Nations says are on the verge of famine.

The movement of troops came a day after Israel told residents in parts of eastern Rafah to leave immediately ahead of a possible attack on the city.

Most Arab and many European states have said Israel should not attack Rafah, fearing it would cause mass casualties. Prime Minister Benjamin Netanyahu says Rafah is the last bastion of Hamas, with about 5,000 to 8,000 of its fighters and senior leaders lodged in the city, as well as many Israeli hostages.

Cease-fire talks between the two sides continue to drag. Hamas said on Monday night it had accepted a proposal from mediators Egypt and Qatar. Israel rejected it, saying it contained demands the Jewish state cannot accept.

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