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Google Removes 5.2 Billion Ads, Over 4.3 Million Ads Restricted for Violating its Policies

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A logo is pictured at Google's European Engineering Center in Zurich

Giant tech company Google in its Ads Safety Report 2022 revealed it removed 5.2 billion ads, restricted over 4.3 million ads, and suspended over 6.7 million advertiser accounts in 2022 for violating its ads policies.

The company also stated that it has blocked and restricted ads from serving over 1.57 billion publisher pages across over 1,43,000 publisher sites compared to 63,000 in 2021.

Reports reveal that the 5.2 billion ads that were removed violated Google’s policy which includes misleading financial ads, dangerous products, and services, trademark violations, counterfeit goods, sensitive events about the Russian-Ukraine war, etc.

On the other hand, the over 4.3 million ads contained unacceptable content such as copyrights, alcohol, financial services, healthcare and medicines, adult content, gambling, local legal requirements, and restricted businesses.

Speaking on the report, Google Ads safety and privacy director Alejandro Borgia said, “Bad actors use online advertising to cause harm. We are committed to keeping you safe online by building products that are secure by default, private by design and put you in control. This promise extends to your online ad experience, which is why we are committed to blocking or removing bad advertisements.

“To create safe ads for users, we have updated 29 advertiser and publisher policies. This policy creation cycle is continuous and as we detect new issues that are emerging on the internet, we are constantly refining our policies and creating new policies when necessary. We will continue to invest in policies our team experts and enforcement technology to stay ahead of potential threats”.

Investors King understands that Google is also rolling out an Ads transparency center or a searchable hub for all ads from verified advertisers where users can see what they have run on the platform, the formats, and more.

It is interesting to note that there have been incessant complaints from users stating that Google’s search results are increasingly stuffed with paid ads, and they expressed concerns that spam sites are getting better at pushing themselves up in search results by gaming the company’s algorithms. Users disclosed that using the site was becoming less helpful and more annoying even as it remains the primary tool more than 4 billion people use to search the internet.

Looking ahead into 2023, with the first quarter (Q1) almost over, Google has revealed that it is committed to providing a safe and trustworthy ads experiment for users, which it disclosed is the company’s critical mission to organize the world’s information and make it universally accessible and useful. The giant tech company further promises to stay diligent in its efforts to combat abuse across its platform while helping advertisers and publishers grow their businesses.

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Telecommunications

Lagos Residents Frustrated by Rapid Data Drain, Call for NCC Action

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Telecommunications - Investors King

Lagos residents are expressing increasing frustration over what they describe as the rapid depletion of their data bundles.

Many subscribers are now calling on the Nigerian Communications Commission (NCC) to address their concerns as they suspect changes in billing practices by telecommunication providers.

Numerous subscribers have reported that their data does not last as long as it used to. A Lagos-based teacher, Mrs. Nafidah Zaynab, shared her experience, stating that a N2,000 data bundle, which previously lasted almost a month, now depletes within just a few days.

This sentiment is echoed by many, including Idowu Anabili, a trader who has reduced his data usage due to rising costs.

Abdullahi Yunus, who runs a café, noted a significant increase in his data expenses, spending between N70,000 and N100,000 monthly, up from N30,000. He attributes this spike to faster data consumption.

Telecom operators deny any wrongdoing, attributing the faster data consumption to increased usage by subscribers.

An anonymous official from MTN explained that the variety of activities performed on smartphones has increased, leading to faster data usage.

Airtel Nigeria’s spokesperson, Mr. Femi Adeniran, suggested that background apps and high-definition streaming contribute to the issue.

Despite complaints, operators assert they have not officially increased data prices. They emphasize that automatic app updates and other technical factors may be responsible for the perceived quick depletion.

Experts suggest that the challenging economic climate may be pressuring telecom companies to subtly reduce data value.

The industry has reported a 43% rise in operational costs, although no formal tariff hikes have been announced.

The NCC has clarified that it has not authorized any increase in data tariffs. The commission highlights technical factors like automatic video play and app updates as potential causes for quick data depletion.

In a bid to assist consumers, the NCC has advised turning on data saver modes and managing app updates to conserve data.

To combat the issue, Mobile Network Operators (MNOs) have initiated a campaign to educate consumers on optimizing their data usage.

They recommend practices such as disabling automatic updates and closing unused apps.

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Social Media

Meta Shuts Down 63,000 Nigerian Accounts in Sextortion Crackdown

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Facebook Meta

In a significant move to combat online crime, Meta Platforms Inc., the parent company of Facebook, Instagram, and WhatsApp, has removed 63,000 accounts in Nigeria linked to sextortion scams.

This sweeping action is part of Meta’s ongoing effort to address the growing threat of digital extortion on its platforms.

Unmasking the Scammers

The crackdown, which took place at the end of May, targeted accounts engaged in blackmail schemes.

These scammers posed as young women to coerce individuals into sharing intimate photos, which were then used to extort money from the victims.

The removal follows a Bloomberg Businessweek exposé highlighting the rise of such crimes, particularly affecting teenagers in the United States.

The Global Impact

The U.S. Federal Bureau of Investigation (FBI) has identified sextortion as one of the fastest-growing crimes targeting minors.

The schemes often lead to severe consequences, including the tragic suicides of more than two dozen teens.

In one high-profile case, the death of 17-year-old Jordan DeMay in Michigan led to the arrest of suspects traced back to Lagos, Nigeria.

The Role of the Yahoo Boys

Many of the dismantled accounts were linked to the “Yahoo Boys,” a notorious group known for orchestrating various online scams.

These individuals have been using social media to recruit and train new scammers, sharing blackmail scripts and fake account guides.

Meta’s Response

Meta’s spokesperson emphasized the company’s commitment to user safety, stating, “Financial sextortion is a horrific crime that can have devastating consequences.”

The company is continually improving its defenses and has reported offenders targeting minors to the National Center for Missing & Exploited Children.

To enhance protection, Meta has implemented stricter messaging settings for teen accounts and safety notices regarding sextortion.

They are also employing technology to blur potentially harmful images shared with minors.

Ongoing Efforts

Meta’s actions highlight the complex and evolving nature of online crime. The company has pledged to remain vigilant, adapting its strategies to counter new threats as they emerge.

“This is an adversarial space where criminals evolve to evade our defenses,” Meta noted.

Looking Forward

As digital platforms continue to grapple with issues of privacy and security, Meta’s recent actions demonstrate a proactive stance in safeguarding users.

By dismantling these networks, the company aims to reduce the prevalence of sextortion and foster a safer online environment for all.

The crackdown serves as a reminder of the need for continued vigilance and collaboration between tech companies and law enforcement to protect individuals from the harmful effects of digital exploitation.

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Fintech

Flutterwave Celebrates Inclusion in CNBC’s Top 250 Global Fintechs

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Flutterwave has been recognized as one of the Top 250 Fintech companies globally by CNBC and Statista.

Joining the ranks of industry giants like Ali Pay, Klarna, Piggyvest, and Mastercard, this accolade underscores Flutterwave’s impact on the financial technology sector.

This honor follows Flutterwave’s recent inclusion in Fast Company’s Most Innovative Companies list, highlighting the company’s pivotal role in transforming Africa’s payment landscape.

The recognition is a testament to Flutterwave’s dedication to innovation and excellence in providing seamless payment solutions across the continent.

Expressing gratitude, Flutterwave acknowledged its talented team, supportive board, reliable partners, and loyal customers for contributing to this success.

The company continues to drive progress in the fintech industry, reinforcing its commitment to enhancing financial accessibility and inclusion in Africa and beyond.

Flutterwave’s recognition on these prestigious lists marks a proud moment and a significant milestone in its journey, reflecting the company’s growing influence and leadership in the global fintech arena.

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