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Google Removes 5.2 Billion Ads, Over 4.3 Million Ads Restricted for Violating its Policies

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A logo is pictured at Google's European Engineering Center in Zurich

Giant tech company Google in its Ads Safety Report 2022 revealed it removed 5.2 billion ads, restricted over 4.3 million ads, and suspended over 6.7 million advertiser accounts in 2022 for violating its ads policies.

The company also stated that it has blocked and restricted ads from serving over 1.57 billion publisher pages across over 1,43,000 publisher sites compared to 63,000 in 2021.

Reports reveal that the 5.2 billion ads that were removed violated Google’s policy which includes misleading financial ads, dangerous products, and services, trademark violations, counterfeit goods, sensitive events about the Russian-Ukraine war, etc.

On the other hand, the over 4.3 million ads contained unacceptable content such as copyrights, alcohol, financial services, healthcare and medicines, adult content, gambling, local legal requirements, and restricted businesses.

Speaking on the report, Google Ads safety and privacy director Alejandro Borgia said, “Bad actors use online advertising to cause harm. We are committed to keeping you safe online by building products that are secure by default, private by design and put you in control. This promise extends to your online ad experience, which is why we are committed to blocking or removing bad advertisements.

“To create safe ads for users, we have updated 29 advertiser and publisher policies. This policy creation cycle is continuous and as we detect new issues that are emerging on the internet, we are constantly refining our policies and creating new policies when necessary. We will continue to invest in policies our team experts and enforcement technology to stay ahead of potential threats”.

Investors King understands that Google is also rolling out an Ads transparency center or a searchable hub for all ads from verified advertisers where users can see what they have run on the platform, the formats, and more.

It is interesting to note that there have been incessant complaints from users stating that Google’s search results are increasingly stuffed with paid ads, and they expressed concerns that spam sites are getting better at pushing themselves up in search results by gaming the company’s algorithms. Users disclosed that using the site was becoming less helpful and more annoying even as it remains the primary tool more than 4 billion people use to search the internet.

Looking ahead into 2023, with the first quarter (Q1) almost over, Google has revealed that it is committed to providing a safe and trustworthy ads experiment for users, which it disclosed is the company’s critical mission to organize the world’s information and make it universally accessible and useful. The giant tech company further promises to stay diligent in its efforts to combat abuse across its platform while helping advertisers and publishers grow their businesses.

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Fintech

Mobile Money Account Ownership in Nigeria Records Significant Increase in 2022

Mobile money account ownership in Nigeria recorded a significant increase in 2022, which saw it grow from 16% to 22%.

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A 2023 mobile money report which was compiled by GSM associations (GSMA), revealed that Mobile money account ownership in Nigeria recorded a significant increase in 2022, which saw it grow from 16% to 22%.

The country also witnessed a 41% increase in registered agents for mobile money payments. These agents were reportedly responsible for digitizing $294 million in total cash-in transactions, representing 17 percent from 2021.

According to the director of GSMA Mats Granyrd, the key contributors to the growth of mobile money have been regulatory changes in large markets.

In Nigeria for instance, the CBN’s decision to relax its stance on the criteria for operating a financial services company has led to the rise of many new players in the industry.

Also, Telcos such as MTN and Airtel are pushing aggressively into the financial services sector through their various mobile money subsidiaries. The telco’s entry into mobile money according to the report was also responsible for the growth in mobile money account ownership from 16 percent to 22 percent in the last year.

On a positive note, the growth in registered banking agents in the country has no doubt created millions of jobs for people and has increased access to mobile money services for more people.

According to the report, on a global level, registered mobile money accounts grew by 13% year on year, from 1.4 billion in 2021 to 1.6 billion in 2022. However much of this growth happened in Sub-Saharan Africa where there is a 17 percent increase in registered accounts taking its number of users to 763 million.

Investors King understands that Mobile money has recorded tremendous growth over the past two decades, cementing itself as a mainstream financial service. As it continues to grow, demonstrating incredible resilience over the pandemic and beyond, the industry is diversifying rapidly.

The industry is entering new markets and forging new industry partnerships and offering a range of innovative products and services that are helping millions of people send money locally and internationally, manage their savings, pay their bills, increase their income, and access social support.

Meanwhile, experts reveal that there is still a lot of work to be done as about 1.4 billion people remain unbanked and disconnected from formal financial services.

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Startups

Google Opens Application For The Startups Growth Academy Programme to Support African Health-Tech Startups

Tech giant Google has opened application for the Startups Growth Academy which aims to help startups use artificial intelligence (AI) to improve healthcare solutions in Africa and the Middle East.

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A logo is pictured at Google's European Engineering Center in Zurich

Tech giant Google has opened application for the Startups Growth Academy which aims to help startups use artificial intelligence (AI) to improve healthcare solutions in Africa and the Middle East.

The hybrid program is the first of a series of Google for Startups Growth Academies, which is hyper-focused on enabling startups to innovate and solve and develop tech solutions in the healthcare and wellness industry with AI.

Selected seed to Series A startups will participate in a series of tailored workshops over the course of three months and partner closely with Google and other industry experts to grow their companies, share best practices, and drive the responsible development of AI solutions in the health and well-being industry.

Speaking on the programme, Chief Health Officer at Google, Dr Karen DeSalvo said,

“For more than 10 years, Google for Startups has partnered with founders using technology to solve societal challenges, and the organisation intends to continue collaborating to activate the benefits of human-centred AI in healthcare and medicine”.

After the completion of the program, startups will have access to long-term Google mentorship and support as part of the Google for Startups alumni network.

Criteria Startups Must Meet to Qualify For The Programme

  • Be a Seed to Series A startup based in Europe, the Middle East, or Africa, but looking to scale internationally; 
  • Must have demonstrated traction, such as a clear track record of users and revenue;
  • Focused on leveraging AI to address health or well-being challenges.
  • Must have a scalable product or service, with both a significant total addressable market and a defensible growth model.

Applicants can proceed here to apply, as the deadline for the application is on the 10th of July 2023.

Founders will be interviewed between July and September. The cohort will be announced in September, followed by the commencement of the program in October.

Investors King understands that Google’s Academy Programme to Support Health-Tech Startups with AI, will pave the way for innovative solutions, promotion of knowledge/ideas, and encourage partnerships that can drive significant advancements in healthcare delivery and outcomes across the African continent.

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Social Media

Twitter’s Valuation Shrinks, Now One-Third of What Elon Musk Acquired it For Last Year

A recent report has revealed that Twitter’s current valuation has shrunk, as the micro-blogging platform is now one-third of what Elon Musk acquired it for last year October.

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A recent report has revealed that Twitter’s current valuation has shrunk, as the micro-blogging platform is now one-third of what Elon Musk acquired it for last year October.

According to financial services corporation Fidelity Investments, in its annual monthly report of portfolio valuations posted on the 28th of May, the financial services giant stated that the market value of its equity stake in Twitter, identified by its new name, X Holdings Corp. fell to $6.5 million at the end of April, from $19.66 million when Musk concluded the deal a 66% drop. This implied that Twitter’s current valuation is about $15 billion.

This means that in just six months since Musk paid the sum of $44 billion including $33.5 billion in equity to purchase Twitter, the company’s value has plunged by nearly two-thirds. Meanwhile, some other aspects of Twitter’s current financial health are uncertain, because the company hasn’t made enough disclosures.

Recall that Elon Musk admitted that he had a bit of buyer’s remorse over his $44 billion acquisition deal for Twitter which he stated that he obviously overpaid. This saw Musk warn workers that Twitter remained in a precarious financial position and, at one point, had been four months away from running out of money.

Investors King understands that part of the fall in Twitter’s value can be attributed to a series of decisions carried out by Musk, such as mass layoffs affecting critical teams and challenges with content moderation that have turned advertisers away from the platform.

Musk was able to win back some of them by providing steep discounts. He has also implemented subscription-based verification to boost sales.

Musk who expressed optimism, says he sees a ‘clear but difficult path’ to $250 billion valuation, which would mean current grants could 10x. He however noted that Twitter is on the path of an inverse startup. The mercurial mega-billionaire believes the social network will be worth far more in the future.

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