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Telegram Rolls Out Power Saving Mode Feature, Enables Users to Preserve Their Phone Battery

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Cloud-based instant messaging app Telegram has rolled out a new power-saving mode feature that enables users to preserve their phone battery.

The newly launched power saving mode is found in the settings which enable users to limit features such as Autoplay Videos, GIFs, Play Stickers, play emoji, and Interface effects, once their phone battery drops to a certain percentage. Users can also choose to leave the feature permanently on, to minimize how fast their phone battery drains.

Apart from the new battery-saving mode, Telegram has also rolled out an enhanced playback speed control for videos in chat. Users can choose default speeds like 0.5x,1x,1.5x, and 2x, or use the slider to choose a custom speed.

Telegram is also giving users better control over who is allowed to add them to groups. The platform has launched an auto-invite group links feature. When a user is selected to join a group, once this feature is disabled, they will be sent an invite link that they can choose to accept or ignore.

In addition, Telegram has also added some other features such as Dynamic order for stickers, Translated Bot descriptions, Improved folder support on iOS, new animated emoji, new interactive emoji, reactions, and a lot of new bug fixes.

Launched in 2013 by two brothers Nikolai and Pavel Durov, Telegram Messenger is a globally accessible freemium, cross-platform, encrypted, cloud-based, and centralized instant messaging (IM) service. In January 2021, the app surpassed 500 million monthly active users. 

On 21 March 2022, Telegram’s usage share jumped to 63%, overtaking WhatsApp’s usage share of 32% to become Russia’s most popular messaging tool. On 19 June, Telegram announced that it had reached 700 million monthly active users.

It is interesting to note that Telegram has overtaken WhatsApp and Facebook Messenger to become the most popular instant messaging application in countries such as Armenia, Ethiopia, Belarus, Cambodia, Jordan, Azerbaijan, Kazakhstan, Moldova, Kyrgyzstan, Russia, and Ukraine.

Investors King understands that following its high usage and huge popularity, Telegram has attracted the attention of a large percentage of professional marketers. The increased interest in Telegram by marketers is not a surprise given the fact that using its powerful features efficiently can increase the visibility and outreach of a business, boost sales and get the target audience to explore companies’ products and services, without any costs.

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Meta-Owned WhatsApp Rolls Out New Feature on Platform, Intensifies Group Privacy

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Meta-owned messaging platform WhatsApp has rolled out a new feature on the platform to intensify group privacy.

This new feature according to WhatsApp is designed to give admins more control over who can join a group.

The company said, “Today we’re excited to roll out a few new changes we’ve made to make groups more manageable for admins and easier to navigate for everyone. As more people join communities, we want to give group admins more control over their group privacy, so we’ve built a simple tool that gives admins the ability to decide who is able to join a group. 

“When an admin chooses to share their group’s invite link or make their group joinable in a community, they now have more control over who can join. Groups are where people have some of their most intimate conversations and it’s important that admins are able to easily decide who can and cannot come in”.

With this new feature, admins can click an “X” or a checkmark to either reject or approve a user.

Also, WhatsApp has launched another feature that enables users the ability to see which groups they have in common with someone.

This feature comes in handy in larger groups and communities, where it can be difficult for users to remember which groups they are a part of. Users can now search for a contact’s name to see their groups in common, making it easier to navigate and stay connected with others.

“Whether you’re trying to remember the name of a group you know you share with someone or you want to see the groups you’re both in, you can now easily search a contact’s name to see your groups in common,’ WhatsApp said.

The two new features announced will start rolling out globally over the coming weeks. The launch of features comes a few months after WhatsApp launched Communities, a new feature offering larger, more structured discussion groups.

Launched in 2009, WhatsApp is a free application that can be used across different smartphone operating systems which includes; Apple, and Android as well as on computers and laptops.

The widespread use of mobile smartphones globally, along with better affordability of mobile data, has made it possible for many people across the world to use WhatsApp.

Since its launch in 2009, WhatsApp has become a social network that enables individuals to connect individually and collectively. In 2019, it had 1.5 billion users in 180 countries.

Investors King understands that the widely used messaging platform has no doubt transformed everyday communication at various levels, from the professional, educational, and interpersonal level.

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TikTok Records Increase of Monthly Users in The U.S, Amid Pressure on App Ban

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Chinese short-form video TikTok has recorded an increase in monthly active users in the U.S. amid the ongoing pressure to ban the app in the country.

The social media giant on Monday disclosed that it now has 150 million monthly active users in the United States, up from 100 million that was recorded in 2020, which saw a 50 million additional increase of users.

TikTok is set to continue growing rapidly in users’ numbers and time spent on the app, as analysts predict that the number of U.S TikTok users is expected to grow to 88.7 million by 2024.

Meanwhile, the app has undergone a yearslong review by the Committee on Foreign Investment in the United States, which could result in a ban of the app or a forced sale of the company’s U.S. operation.

It would be recalled that Investors King on the 17th of March 2023, had reported that the United States government has taken a hard stance towards TikTok, ordering the app to be sold or risk a ban as it seeks to resolve national security concerns.

The U.S. government demand is a significant move in President Biden’s administration towards TikTok, which has been under scrutiny for years over concerns that China could request vital users’ data from the app.

TikTok, however, expressed dissatisfaction at the U.S. government’s decision, which it claimed that its security proposal which involves storing American data in the United States offered the best protection for users without any breach of private information.

The social media platform further added that it has spent more than $1.5 billion on rigorous data security efforts, rejected spying allegations, and stated that if protecting national security is the objective, divestment doesn’t solve the problem and a change of ownership would not impose any new restrictions on data flows or access.

Meanwhile, U.S Senate Intelligence Committee chair Mark Warner who is a corresponding legislation to give the administration more powers to ban TikTok, stated that he did not think TikTok U.S data was safe despite the app’s claims. “This notional idea that the date can be made safe under (Chinese Communist Party) law, just doesn’t pass the smell test”, he added.

Concerns around TikTok heightened last year in December, when the social media platform’s parent company ByteDance, disclosed that it fired four employees who accessed data on two journalists from BuzzFeed News and the Financial Times while attempting to track down the source of a leaked report about the company.

TikTok CEO Shou Zi Chew will testify next week before the House energy and commerce committee about the company’s privacy and data security practices, as well as its relationship with the Chinese government.

If eventually TikTok is banned in the U.S., it would no doubt affect certain significant groups in the country, owing to the fact that the app is a major social influence. It is used broadly by students, content creators, journalists, etc.

It is also interesting to note that if the U.S. government moves to completely block the app, there is a possibility that the use of a VPN (a virtual private network) could provide access to the app. Still, the government could target VPN access to make the ban effective. Officials could “ban VPN use or compel VPN companies to have a blacklist of sites that they will not permit the flow of traffic to.

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U.S Government Takes Hard Stance Towards TikTok, Orders App to be Sold

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The United States government has recently taken a hard stance towards Chinese-owned video App TikTok, ordering the app to be sold or risk a ban as it seeks to resolve national security concerns.

The recent demand to sell the app is a significant move in President Biden’s administration towards TikTok, which has been under scrutiny for years over concerns that China could request vital users’ data from the app.

The White House had initially been negotiating an agreement with TikTok on the need to apply safety measures to its data, to eliminate a need for the parent company ByteDance to give out vital information on the app.

Meanwhile, the demand for a sale of the app coupled with the White House’s support for legislation that would ban the app has seen President Joe Biden harden his administration’s approach towards TikTok.

TikTok however expressed dissatisfaction at the U.S. government’s decision. In defense of the app, the company claimed that its security proposal which involves storing American data in the United States offered the best protection for users without any breach of private information.

A spokesperson at TikTok said, “If protecting national security is the objective, divestment doesn’t solve the problem, a change in ownership would not impose any new restrictions on data flows or access. The best way to address concerns about national security is with the transparent, U.S based protection of U.S data and systems”.

TikTok further revealed that it has undertaken an effort to transfer all US-based data to the U.S. as part of an initiative it calls Project Texas.

Investors King understands that the U.S. government’s decision to ban TikTok began under President Trump’s administration, in which he made a decision to ban the app unless TikTok parent company Bytedance sold its stake to an American company.

A deal was reached for ByteDance to sell part of TikTok to Oracle, but reports reveal that the deal never came to fruition. Meanwhile, TikTok remains extremely popular and is used by two-thirds of teens in the U.S. Statistics reveal that the app has about 80 million monthly active users in the United States. 60% are female, and 40% are male, and 60% are between the ages of 16-24.

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