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COMESA Holds Jumia Accountable for Third-party Goods Sold on its Platform



Jumia - Investors King

Jumia, Africa’s largest e-commerce platform, has been notified by the Common Markets for Eastern and Southern Africa (COMESA) that it will be held accountable for goods sold by third-party merchants on its platform.

The regional economic community in Africa has compelled Jumia to review its clauses and disclaimer and amend its terms and conditions. This means that Jumia will have to recall any defective or unsafe products sold by third-party agents and will be held responsible when customers cannot get a refund or replacement from vendors.

COMESA’s statement said that Jumia had disassociated itself from the transaction, even though the consumer deals only with Jumia, as it is the one that receives the orders, payments, and delivers on behalf of the seller.

The watchdog required Jumia to indicate clearly where it is the seller and amend the terms to show that it is liable for the products sold. If a third party is involved, the e-commerce site will provide access to a sale agreement between the seller for the buyer to review and accept the terms before buying the goods.

Jumia will also ensure the accuracy of the information on sellers and products posted on its platform. If a person is affected by the inaccuracy of the information published on the platform, they can return the product to the extent that it is affected by the inaccurate information that was bought through the platform.

The commission’s decision is aimed at protecting consumers and ensuring that they have a legitimate expectation that Jumia should have adequate terms and conditions for engaging sellers.

In response, Jumia said that it has fully adhered to the recommendations provided by the COMESA Competition Commission and will continue to work closely with them to ensure that its policies are even more protective for its customers.

Jumia, launched in 2012, is the leading online marketplace in Africa, with the highest number of monthly visits. Nigeria, Jumia’s home market, accounted for the majority of the visits, around 31% of the total, as of 2023. Morocco and Egypt followed, with shares of 17% and 14%, respectively.

This move by COMESA is a significant step towards ensuring that e-commerce platforms operating in Africa take responsibility for the products sold on their platform. It will go a long way in protecting consumers’ rights and ensuring that they are not exploited by third-party sellers.

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Alibaba Split: The World’s Largest E-commerce Split Into 6 Amid Chinese Crackdown



Alibaba CEO Jack Ma gestures as he is introduced to participate in a panel discussion at the APEC CEO Summit in Manila

Alibaba, the world’s largest e-commerce company, on Tuesday announced plans to split into six units that operate independently with different Chief Executive Directors and fundraising capabilities.

As the most capitalised and diversified e-commerce platform, Alibaba is known for its ability to innovate and adjust to changes in market conditions.

However, while the move is being hailed as the “most significant governance overhaul in the platform company’s 24-year history” and is believed to help Alibaba stay agile in the face of an ever-changing business landscape, the decision may not be unconnected to the Chinese government crackdown on private businesses in recent years.

In 2020, the Chinese government revamped its regulation to better cover fintech and other online companies operating within the country. This took into consideration monopolistic behaviours and unchecked growth due to anti-competition strategies that made it impossible for smaller businesses to compete with giants like Alibaba, Didi and others.

The government had claimed the exponential growth was a result of limited to no regulatory scrutiny that allowed the tech industry to grow significantly into traditional and emerging sectors. As a result, the State Administration for Market Regulation (SAMR) imposed a US$2.8 billion fine on Alibaba and US$530 million on Meituan in 2021 after an investigation revealed the monopolistic nature of the two.

China immediately announced a new policy and introduced new privacy laws that check cross-border data transfer of tech businesses with huge global customers. Also, laws were enacted to check the gaming industry and prohibited certain content online.

All these were interpreted by the western world as a crackdown on private businesses and a strategy to eventually split them up, especially coming a few days after Jack Ma’s now famous comment on the Chinese government’s attitude toward businesses and his eventual disappearance from public space for over a year.

Alibaba’s stock price dropped by over two-thirds in 2021 while Didi’s online app was suspended for suspected violation of the country’s cybersecurity law and eventually lost over 80 percent of its IPO. was down by 25 percent in 2022 when compared to the previous year.

Jack Ma returned to China on Monday after spending more than a year traveling across the Asia Pacific to announce the world’s largest e-commerce company is splitting into six new units and will operate independently.

According to the company, under the new structure, the business groups will be organized around Alibaba’s six strategic priorities.

These include the Cloud Intelligence Group

To be led by the current CEO Daniel Zhang and will focus on the company’s cloud and artificial intelligence activities.

While Taobao Tmall Commerce Group covers Alibaba’s online shopping platforms.

The Local Services Group which will be led by Yu Yongfu and will cover the company’s food delivery service and its mapping services.

Cainiao Smart Logistics, this will be led by Wan Lin and will focus on Alibaba’s logistics services.

Global Digital Commerce Group to be led by Jiang Fan and will focus on the company’s international e-commerce businesses.

Fan Luyuan will be CEO of Digital Media and Entertainment Group unit which includes Alibaba’s streaming and movie business.

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Jumia Signs Deal With Leroy Merlin as It Focuses on High-Growth Rural Areas



Jumia - Investors King

Leading e-commerce platform in Africa Jumia has signed a partnership deal with French retailer Leroy Merlin as it focuses to sell its products in rural areas in a few West African countries to expand its reach.

The partnership deal between the two firms will see Leroy Merlin enter Francophone countries such as Cote d’Ivoire and Senegal via Jumia’s e-commerce portal.

According to Jumia CEO Francis Dufay, more than half of Africa’s 1.4 billion strong population lives outside big cities or in rural areas where the economies are driven by agriculture. This means there is strong demand for the kinds of products Leroy Merlin offers in areas that are not well served by retailers.

In his words,

“Jumia is pushing into these areas, we have the right suppliers and assortment of products, and a light logistics model to address those smaller pools of consumers. This would be much harder to do for bigger supermarkets and shops for instance.

“While we are facing big headwinds, we are building these new markets in smaller cities, and plan to drive margins with that. Jumai is considering taking the model to Kenya, Ghana, and Nigeria next.”

Investors King understands that Jumia is hoping to cut its losses by 50 percent by the end of the year. The e-commerce giant is reported to have hedged its bets on rural markets across the continent, of which the deal with French retailer Leroy Merlin plays a big part.

The e-commerce giant platform was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, is currently operating in 11 African countries.  The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions.

As of 2023, Jumia’s home market, Nigeria, accounted for the majority of the visits, around 31 percent of the total, followed by Morocco and Egypt with shares of 17 percent and 14 percent respectively.

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Amazon to Layoff More Employees as It Navigates The Uncertain Economy




E-commerce giant Amazon has announced plans to lay off more of its workforce as it seeks to navigate the current uncertain economy.

The company’s Chief Executive Officer Andy Jassy disclosed this in a company memo seen by Investors King. According to the memo, the layoffs would occur in the coming weeks and will mostly affect Amazon Web Services (AWS), People Experience and Technology Solutions (PXT), Advertising, and Twitch live streaming service group.

The memo reads,

“As we have just concluded the second phase of our operating plan (”OP2”) this past week, I’m writing to share that we intend to eliminate about 9,000 more positions in the next few weeks mostly in AWS, PXT, Advertising, and Twitch. This was a difficult decision, but one that we think is best for the company in the long run. As part of our annual planning process, leaders across the company work with their teams to decide what investments they want to make for the future, prioritizing what matters most to customers and the long-term health of our businesses.

“For several years leading up to this one, most of our businesses added a significant amount of headcount. This made sense given what was happening in our businesses and the economy as a whole. However, given the uncertain economy in which we reside, and the uncertainty that exists in the near future, we have chosen to be more streamlined in our costs and headcount”.

Jassy further added that these role reductions were not announced with the ones that happened months ago, stating that some teams were not done with their analyses in the late fall, and rather than rush through assessments without the appropriate diligence, the company chose to share it latest decision with the team members to keep them updated on the recent happenings.

The recent job cuts at Amazon would mark the largest round of layoffs in the company’s history, adding to the 18,000 employees that were laid off in January.

Investors King understands that the e-commerce giant doubled its hiring during the covid-19 pandemic to meet demand from customers that were increasingly buying stuff from their online store following the lockdown restriction. But as the pandemic eased, there was a significant slowdown in demand which forced Amazon to pause its warehouse expansion.

Amazon’s latest second round of layoff follows a similar move by Facebook parent company Meta after the social media giant which is on a laying-off spree announced plans to cut extra 10,000 jobs this year and instituted a hiring freeze, having already announced 11,000 job cuts in November last year.

Following the incessant layoff of workers in the tech industry, reports disclose that tech firms laid off more than 150, 000 workers globally, with further 139,000 layoffs already announced in 2023.

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