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Short-Form Video Platform TikTok Improves Private Messaging Feature

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Short-form video hosting platform TikTok has improved its private messaging feature by expanding the direct message settings, giving users the option to choose who they want to receive messages from.

The company which sent an email to users updating them on the feature disclosed that the current messaging update contains options such as suggested friends, mutual followers, and people you have sent messages to.

Through settings, users can access the DM options, and also filter out suspicious spam messages. To change their direct messaging settings, all they need to do is to tap the profile icon at the bottom of the Tiktok home screen.

Next, they will tap on the menu button at the top and select “settings and privacy”, and then tap “privacy”. From there they will need to select direct messages and then they would be able to choose who they would like to allow to send them DM.

This feature could make TikTok a messaging app, enabling users to DM their favorite content creators. The feature is currently on other social platforms such as Instagram and Snapchat which enables users to choose who they want to receive messages.

Investors King understands that TikTok’s latest messaging feature can be seen as a move towards competing with other social media platforms that have enabled such feature.

The short-form video platform has continued to improve its platform with the latest user-friendly features as it continues to heighten competition in the social media space. Last year, it introduced a “new friends tab” that replaced the “discover tab”, which the app disclosed that it was looking for a new way to recommend content based on users’ friendships.

After its launch in 2016, reports disclose that TikTok awareness has grown exponentially. Its popularity skyrocketed with a 61% increase in mentions year over year (YOY) during the first half of 2021.

According to report, TikTok has the power to help brands connect with their target market especially when they engage them. Being the first non-facebook app to reach 3 million global downloads, TikTok is poised to continue its dominance in the social media space.

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Meta Shuts Down 63,000 Nigerian Accounts in Sextortion Crackdown

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In a significant move to combat online crime, Meta Platforms Inc., the parent company of Facebook, Instagram, and WhatsApp, has removed 63,000 accounts in Nigeria linked to sextortion scams.

This sweeping action is part of Meta’s ongoing effort to address the growing threat of digital extortion on its platforms.

Unmasking the Scammers

The crackdown, which took place at the end of May, targeted accounts engaged in blackmail schemes.

These scammers posed as young women to coerce individuals into sharing intimate photos, which were then used to extort money from the victims.

The removal follows a Bloomberg Businessweek exposé highlighting the rise of such crimes, particularly affecting teenagers in the United States.

The Global Impact

The U.S. Federal Bureau of Investigation (FBI) has identified sextortion as one of the fastest-growing crimes targeting minors.

The schemes often lead to severe consequences, including the tragic suicides of more than two dozen teens.

In one high-profile case, the death of 17-year-old Jordan DeMay in Michigan led to the arrest of suspects traced back to Lagos, Nigeria.

The Role of the Yahoo Boys

Many of the dismantled accounts were linked to the “Yahoo Boys,” a notorious group known for orchestrating various online scams.

These individuals have been using social media to recruit and train new scammers, sharing blackmail scripts and fake account guides.

Meta’s Response

Meta’s spokesperson emphasized the company’s commitment to user safety, stating, “Financial sextortion is a horrific crime that can have devastating consequences.”

The company is continually improving its defenses and has reported offenders targeting minors to the National Center for Missing & Exploited Children.

To enhance protection, Meta has implemented stricter messaging settings for teen accounts and safety notices regarding sextortion.

They are also employing technology to blur potentially harmful images shared with minors.

Ongoing Efforts

Meta’s actions highlight the complex and evolving nature of online crime. The company has pledged to remain vigilant, adapting its strategies to counter new threats as they emerge.

“This is an adversarial space where criminals evolve to evade our defenses,” Meta noted.

Looking Forward

As digital platforms continue to grapple with issues of privacy and security, Meta’s recent actions demonstrate a proactive stance in safeguarding users.

By dismantling these networks, the company aims to reduce the prevalence of sextortion and foster a safer online environment for all.

The crackdown serves as a reminder of the need for continued vigilance and collaboration between tech companies and law enforcement to protect individuals from the harmful effects of digital exploitation.

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Meta Expands Monetization Options for Nigerian Creators with In-Stream Ads

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Meta has launched in-stream advertisements for creators on its platforms in Nigeria, providing a significant new revenue stream for content creators.

This development allows creators to incorporate advertisements into their new or existing videos, including live content.

Meta’s automated system identifies natural breaks in videos to place ads, or creators can manually choose their ad placements.

In-stream and live ads encompass various formats, including pre-roll ads that play before a video starts, mid-roll ads that break into the video, and image ads that appear below the video.

There are also after-roll ads that play following the video content. Creators must meet certain eligibility requirements, such as having a minimum of 5,000 followers, to utilize in-stream ads.

This feature is a part of Meta’s broader effort to enhance monetization opportunities on its platforms. According to a report by NapoleonCat, Nigeria has over 50 million Facebook users.

With the introduction of in-stream ads, Nigerian content creators can now monetize their content more effectively, having previously been excluded from such monetization unless they operated from eligible countries.

Nick Clegg, Meta’s president of global affairs, announced the feature would go live in June during a visit to Nigeria in March.

“Monetization won’t be limited to just Instagram. Nigerian creators eligible to use our monetization products will be able to also monetize on Facebook as well,” Clegg stated.

Meta confirmed this development in a statement on Monday, saying in-stream ads on Facebook and Facebook ads on reels are the two new monetization features for eligible creators in Nigeria and Ghana.

These features will enable creators to earn money by crafting original videos and cultivating a community.

Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, said “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together.

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”

In-stream ads can be played before, during, or after on-demand videos, whether pre-recorded content or a recording of a previous live stream.

Types of in-stream ads include pre-roll ads (which play before a video starts), mid-roll ads (which play during videos), image ads (static image ads that display beneath the content), and post-roll ads (ads which appear at the end of videos).

Meta also introduced ads on Facebook Reels, integrating seamlessly into original Reels and enabling creators to get paid based on the performance of their original reels while entertaining fans.

This move by Meta is set to revolutionize content creation in Nigeria, allowing creators to harness the power of their platforms more effectively for financial gain.

The introduction of these monetization features marks a significant step forward in supporting the creative economy in Nigeria and beyond.

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Nigerian Blogger VeryDarkMan Arrested Again by Police

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Martins Vincent Otse, widely known as VeryDarkMan, a popular social media influencer and blogger, was rearrested by the Nigerian police on Sunday.

The arrest, orchestrated under the direction of Commissioner of Police Benneth Igwe, has sparked significant controversy and debate across social media platforms.

According to Otse’s lawyer, Deji Adeyanju, the arrest occurred after Otse exposed an individual allegedly involved in defrauding a Nigerian living abroad.

Adeyanju took to his X account to voice his concerns, stating, “Our client, @thatverydarkman, has just been arrested by the police on the instruction of CP Igwe for exposing someone who allegedly duped a Nigerian abroad. Instead of the police to arrest the person alleged to have duped someone, they arrested VDM on allegation of defamation.”

The influencer’s arrest follows a recent release from police custody. On June 10, 2024, a Federal High Court in Abuja granted Otse bail, which he satisfied, leading to his subsequent release.

This latest arrest marks a continuation of his legal troubles, stemming from his online activities and the content he shares with his followers.

Previously, on May 22, 2024, SaharaReporters revealed that VeryDarkMan had been arraigned on five counts related to cyberstalking.

The police prosecution team requested additional time to respond to the application, a request granted by Justice Mobolaji Olajuwon of the Federal High Court.

During the court proceedings, the police sought to have Otse remanded in prison.

However, his legal team successfully argued for him to remain in police custody, leading to his detainment at the National Cybercrime Centre.

This arrest raises important questions about the balance between freedom of speech and legal boundaries in Nigeria.

Many supporters argue that VeryDarkMan is being unjustly targeted for his efforts to highlight and expose fraudulent activities that affect Nigerians, both at home and abroad.

Critics, however, believe that the manner in which he conducts his exposes can sometimes verge on defamation, warranting legal scrutiny.

The controversy surrounding VeryDarkMan’s arrest highlights broader concerns about the use of legal mechanisms to silence voices of dissent and those who seek to hold others accountable.

As this case continues to unfold, it will be closely watched by both legal experts and the general public, keen to see how it impacts the landscape of social media influence and accountability in Nigeria.

For now, VeryDarkMan remains in police custody, and his legal team is expected to file for another bail application while preparing to defend against the allegations of defamation.

The outcome of this case could set a significant precedent for how digital activism and online speech are treated under Nigerian law.

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