Twitter CEO Elon Musk has disclosed that Twitter is taking steps to address too much ad frequency displayed on the platform.
Musk revealed that this step in ads control was necessitated following users’ complaints that ads are getting worse on the platform.
The Twitter CEO took to his Twitter handle to say, “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks”.
Musk further disclosed that there will be a higher-priced subscription that allows zero ads.
Recall that last year December, users on the platform complained bitterly about ads content frequency and placement of promoted tweets.
Many users complained that prompted Tweets are appearing on their feeds far too often which they suggested could be a strategy to pad the view count and increase Ad revenue because the Ads count as being seen whether or not people interact with them.
Investors King understands that since Musk’s takeover of the company last year October, 70% of Twitter’s top advertisers have paused their ads on the platform, citing Musk’s abrupt policy changes.
These advertisers expressed concerns about whether content moderation will remain as stringent under Musk, a self-described “free speech absolutist”, which they feel staying on the platform might tarnish their ads.
This led to a massive drop in Twitter’s advertising revenue by 40% last year. Meanwhile, Musk is actively trying to lure brands back on Twitter.
It would be recalled that on January 14, 2023, Investors King reported that due to financial pressure, Twitter was forced to restrategize new measures to increase ads on the platform.
The social media platform disclosed plans to offer free ads to brands, noting that companies that spend more than $500,000 on Twitter ads will receive a 100% match on their ads spending.
Advertising is reportedly the main source of Twitter’s income, which accounted for more than 90% of its $5.1 Bn in revenue in 2021. The company posted ad revenue of $1.18 billion in the second quarter of 2022 and is seeking to increase more ads revenue this year.
MTN Posts 20.2% Increases in PAT to N358.9 Billion in 2022
Total revenue raked in for the year stood at N2 trillion in 2022
MTN Nigeria has reported profit after tax for the fiscal year 2022 at N358.9 billion.
According to financial statement seen by Investors King, the amount is 20.2% greater than the N298.7 billion in the year 2021.
The report indicates a significant improvement across the financial result as the company increased its revenue in the face of challenges in 2022 due to global macroeconomic and geopolitical volatility, resulting in higher inflation, supply chain uncertainties, foreign exchange volatility and availability.
Total revenue raked in for the year stood at N2 trillion, a 21.5% jump from the N1.6 trillion in the previous year. This is owing to significant revenue from services, voice, data, fintech, digital and other services revenue.
During the period, mobile subscribers increased by 10.5% to 75.6 million as 7.2 million subscribers were added in 2022, while active data user increased by 15.3% to 39.5 million with 5.2 million active users added in 2022.
Similarly, active fintech subscribers rose by 57.5% to 14.9 million as the company saw additional 2 million active mobile money (MoMo) wallets since the launch of PSB while services revenue increased by 21.5% to N2.0 trillion.
EBITDA margin increased by 0.2 percentage points to 53.2% while the profit before tax grew by 22.3% to N534.0 billion
Speaking on the report, Karl Toriola, MTN Nigeria CEO noted that the company continued to manage and invest in the resilience of its business and networks, expanding coverage and capacity with a focus on expense efficiencies and disciplined capital allocation despite the hurdle.
He said, “We became the first mobile network operator to launch a 5G network in Nigeria, providing coverage in key cities in the six geopolitical regions. Since its commercial launch in September 2022, we have rolled out 588 sites and brought the 5G network to 5G-enabled smartphones, starting with iPhone users. In this regard, we made good progress towards the execution of Ambition 2025 while delivering commercial and financial performance in line with our medium-term guidance.”
Airtel Increases 9 Months Profit by 1.7% to $523 Million
Total customer base increased to 138.5 million
Telecommunications and mobile money services, Airtel Africa Plc has reported $523 million as profit after tax for nine months ended December 2022. The amount is 1.7% higher than the $514 million in the same period of the previous year.
According to the company’s financial report obtained by Investors King, revenue increased for the period by 17.3% to close at $3.9 billion compared to the $3.5 billion in the previous year. The increase was driven by increase in voice revenue, data revenue, mobile money revenue and other revenue.
While revenue growth in constant currency was 17.3% (18.0% in Q3’23) driven by double digit growth across all reporting segments, Mobile Services revenue in Nigeria grew by 20.9%, in East Africa by 11.9% and in Francophone Africa by 11.8% (and across the Group by 15.9%, with voice revenue growth of 12.7%and data revenue up 22.3%). Similarly, Mobile Money revenue grew by 29.8%, driven by 32.5% growth in East Africa and 21.7% in Francophone Africa.
During the period, total customer base increased to 138.5 million (up 10.1%), as the penetration of mobile data and mobile money services continued to rise, driving the data customer base up 13.6% and mobile money customer base up 22.2%. the company also saw ARPU growth of 7.2% in constant currency, largely driven by increased usage across voice, data, and mobile money and Mobile money transaction value increased by 37.0%, to an annualised value of almost $100 billion in Q3 2023.
EBITDA was $1,916 million, up 12.6% in reported currency and 17.3% in constant currency, with an EBITDA margin of 49.0%, increasing 20 basis points in reported currency and broadly flat in constant currency. According to the company, EBITDA growth was partially offset by higher foreign exchange and derivative losses of $184 million.
Earnings Per Share before exceptional items was 10.8 cents, a reduction of 5.8% largely driven by higher foreign exchange and derivative losses of $184 million. Basic EPS increased to 12.5% (up by 6.3%) as a result of deferred tax asset recognition in Kenya. Meanwhile, EPS before exceptional items and excluding foreign exchange and derivative losses increased by 21.6%.
Providing update on trading, Segun Ogunsanya, Chief Executive Officer, Airtel Africa explained that the strong results are testament to this strategy despite the current macro-economic and geopolitical uncertainties.
He noted that the execution of its six-pillar strategy continues to provide the foundation for growth, driving 10% customer growth, supported by 14% growth in data customers and over 22% growth in mobile money customers. He added that higher usage across voice, data and money, have contributed to further ARPU growth of over 7%, resulting in 18% revenue growth in the quarter as penetration across each segment continues to increase.
He said, “I am particularly excited by the performance of our mobile money business, with annualized transaction value reaching nearly $100 billion, as we continue to drive financial inclusion in the continent. Despite the inflationary pressures across our markets, the strong revenue performance in the first nine months of the year, combined with continued focus on cost optimisation, contributed to EBITDA growth of over 17% in constant currency, with stable EBITDA margins. Our strong operating performance, combined with continued focus on our capital allocation priorities has facilitated the de-risking of our balance sheet with the early repayment of $450m HoldCo debt in July this year.”
Looking forward, he said the company will continue to invest in expanding its network and evolving its service offerings to further deepen both financial and digital inclusion across markets as the company has especially focused on enhancing its spectrum footprint across all our markets.
He added, “Over the last nine months we have spent almost $490 million on 4G and 5G spectrum across key markets to improve network capacity and quality, future-proof the company for continued growth opportunities and facilitate economic progress in all our markets. I am particularly pleased with these results which demonstrate the opportunities these markets offer, our ability to deliver against these opportunities and the contribution we make to local communities and economies across our footprint. For the remainder of the financial year, we continue to anticipate sustained growth in the business with continued EBITDA margin resilience.”
Dangote Refinery: All You Need to Know About Dangote’s 650,000bpd Refinery
Dangote Refinery is a multi-billion dollar oil refining project located in Lagos, Nigeria. The facility is owned by the Dangote Group, a conglomerate of companies owned by Africa’s richest man, Aliko Dangote.
Dangote Refinery is expected to be one of the largest oil refineries in the world when completed, with a refining capacity of up to 650,000 barrels per day, Investors King reports.
The construction of the Dangote Refinery began in 2016, with the aim of reducing Nigeria’s reliance on imported fuel and providing refined petroleum products to meet the growing demand in Africa. The project is located in the Lekki Free Trade Zone, a special economic zone in Lagos, which offers tax incentives and streamlined processes for investors.
The Dangote Refinery will have a wide range of capabilities, including the production of gasoline, diesel, aviation fuel, kerosene, and propane. The facility will also have an integrated petrochemical complex, which will produce chemicals such as ethylene, propylene, and butadiene. These products will be used to manufacture a variety of consumer goods, including plastics, textiles, and fertilizers.
The Dangote Refinery will have a significant impact on the Nigerian economy. The project is expected to create thousands of jobs, both during the construction phase and when the facility becomes operational. Additionally, the refinery will provide much-needed competition in the petroleum sector, which will help to reduce the cost of fuel and improve the availability of refined products in Nigeria.
The Dangote Refinery is a major milestone for Nigeria and for Africa as a whole. The project will not only boost the Nigerian economy but also enhance the country’s energy security and provide a much-needed source of refined petroleum products.
The Dangote Refinery is a testament to the Dangote Group’s commitment to investing in the future of Africa, and it is poised to make a significant impact on the region for many years to come.
News4 weeks ago
NASIMS Assures NPower Batch C2 Beneficiaries of Stipend Arrears Payment
Government2 weeks ago
NPower Moves to Settle Batch C2 Stipend Arrears
Forex3 weeks ago
Dollar To Naira Black Market Exchange Rate For Today 13th January 2023
Technology1 week ago
Six Nigerian Cities Get 5G Network as Telecom Firm Plans to Add More
Loans4 weeks ago
NPower Announces NEXIT Soft Loan Process for N-Agro Beneficiaries
Cryptocurrency4 weeks ago
CBN to Regulate Cryptocurrency Transactions With New Policy
Loans1 week ago
FG Releases List of 94 Approved Online Loan Applications
Energy3 weeks ago
Demand For Solar Energy Globally Rising Fast, Sales May Exceed $220bn in 2023– Report