Twitter CEO Elon Musk has disclosed that Twitter is taking steps to address too much ad frequency displayed on the platform.
Musk revealed that this step in ads control was necessitated following users’ complaints that ads are getting worse on the platform.
The Twitter CEO took to his Twitter handle to say, “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks”.
Musk further disclosed that there will be a higher-priced subscription that allows zero ads.
Recall that last year December, users on the platform complained bitterly about ads content frequency and placement of promoted tweets.
Many users complained that prompted Tweets are appearing on their feeds far too often which they suggested could be a strategy to pad the view count and increase Ad revenue because the Ads count as being seen whether or not people interact with them.
Investors King understands that since Musk’s takeover of the company last year October, 70% of Twitter’s top advertisers have paused their ads on the platform, citing Musk’s abrupt policy changes.
These advertisers expressed concerns about whether content moderation will remain as stringent under Musk, a self-described “free speech absolutist”, which they feel staying on the platform might tarnish their ads.
This led to a massive drop in Twitter’s advertising revenue by 40% last year. Meanwhile, Musk is actively trying to lure brands back on Twitter.
It would be recalled that on January 14, 2023, Investors King reported that due to financial pressure, Twitter was forced to restrategize new measures to increase ads on the platform.
The social media platform disclosed plans to offer free ads to brands, noting that companies that spend more than $500,000 on Twitter ads will receive a 100% match on their ads spending.
Advertising is reportedly the main source of Twitter’s income, which accounted for more than 90% of its $5.1 Bn in revenue in 2021. The company posted ad revenue of $1.18 billion in the second quarter of 2022 and is seeking to increase more ads revenue this year.
