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10% of Twitter Users Responsible for 50% of the company’s Revenue

A report has shown that only ten percent of active Twitter users are responsible for about 50 percent of the company’s revenue.

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Ahead of the final acquisition of Twitter by the world’s richest man, Elon Musk, a report by Reuter has shown that only ten percent of active Twitter users are responsible for about 50 percent of the company’s revenue.

The 10 percent otherwise called “heavy tweeters” accounts for more than 90 percent of all tweets. According to the report, a heavy tweeter is classified as someone who accesses twitter six or seven days a week and tweets about three to four times a week. 

The report added that the number of heavy tweeters has been on the decline since the beginning of Covid 19 pandemic. Coincidentally, this period witnessed the rise of other social content platforms such as TikTok and Instagram.

Investors King understands that many celebrities have migrated to TikTok and Instagram which are better designed for image and video content.

“Twitter is losing a “devastating” percentage of heavy users who are interested in fashion or celebrities such as the Kardashian family. These users are likely decamping to rival platforms like Instagram and TikTok,” the report read. 

Similarly, there has been a drastic change in users’ interest. Before now, liberal politics, breaking news, sport and entertainment constituted the most popular trends on the Twitter platform. According to the report, the narration has however changed to cryptocurrency and pornography. 

The report found both cryptocurrency and nudity as the highest-growing content among English-speaking users of Twitter. Adult content constitutes 13 percent of all the content on Twitter, Reuter stated.

It would be recalled that interest in politics on the Twitter platform rose astronomically during the last national election in the United States. Dramatic events such as the attack on the U.S capitol which led to the suspension of Donald Trump’s Twitter handle were majorly responsible for the spike. 

Meanwhile, Twitter’s Q4 report shows that the company earns more revenue from advertisements in the United States alone than all other markets combined. This was contained in a letter sent to its investors.

Going forward, as Tesla CEO and World’s Richest Man, Elon Musk is due to take over the ownership of Twitter, he has disclosed how he will turn the fortune of the microblogging platform around by bringing back the Former United States President, Donald Trump who has large active followers on Twitter. He also intends to further commercialise the platform by introducing a number of measures. 

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Twitter Employees Quit in Hundreds After Elon Musk Long Hours Demand

Twitter staff down tools ahead of Elon Musk’s Thursday deadline

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Hundreds of Twitter employees have decided to quit the social media company following a Thursday deadline from new owner Elon Musk. Elon Musk had earlier disclosed in an email message that employees that are not ready to work long hours should leave. 

According to insider sources, hundreds of employees have resigned, walking away from a potential work culture that Elon Musk called “Hardcore”. 

Investors King earlier reported that Musk’s work philosophy “Hardcore” requires “working long hours at high intensity”. 

In the email he sent to staff, Musk told them to commit to taking more workload and perform exceptionally or walk away with three-month severance. 

According to the Verge Magazine, farewell emojis kept pouring into Twitter’s slack account as exiting staff signified their decision to leave the microblogging company. 

“I’m not pressing the button,” one departing employee posted in Slack. “My watch ends with Twitter 1.0. I do not wish to be part of Twitter 2.0.” the Verge Magazine quoted one of the employees. 

It could be recalled that Elon Musk named the next phase in Twitter “Twitter 2.0” instructing those who want to join the next phase to press “Yes” on a Google form sent to employees. 

The message added that those who fail to press “Yes” at the end of the deadline which was 5 PM ET on Thursday are subtly saying they want to leave the social media company. 

Prior to this development, Elon Musk had sacked half of the company’s workforce claiming the company wastes about $4 million daily on an excessive workforce. 

Thereby, with the scale of the recent resignation, Twitter may face fresh challenges in meeting up to its core mandate amid growing opposition from rival platforms such as Tiktok and soon to be launched “Bluesky”. 

Investors King earlier reported that Twitter Co-Founder and Former CEO, Jack Dorsey is set to launch a new social media platform known as “Bluesky“.

The platform which is quickly gaining traction attracted more than 30,000 users in two days to its beta version ahead of the launch. 

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Elon Musk Demands Long Working Hours From Twitter Staff or Resign

Twitter staff to commit to long working hours or leave, says Musk

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Twitter - Investors King

The world’s richest man and new Twitter owner, Elon Musk has informed Twitter staff that they must commit to long working hours or leave the company. 

According to an email sent to staff, those who intend to stay with the company are expected to commit to “Hardcore” Twitter or bow out. 

Referring to more workload and exceptional performance, in the email, Musk said Twitter “will need to be extremely hardcore” in order to succeed.

“This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade,” he added. 

Investors King could recall that following the acquisition of the social media platform in a deal worth $44 billion, Musk sacked half of Twitter’s workforce a few days after he sacked the company’s CEO and other top executives.  

Last week, the tech billionaire told Twitter staff that remote working would end and “difficult times” lay ahead. 

According to a report published by Bloomberg, Elon Musk said workers would be expected to work in the office for at least 40 hours a week. 

Meanwhile, by “hardcore ” Elon Musk wants Twitter staff to inculcate his work philosophy as he likes to think or call himself “Hardcore”. 

On several occasions, he has claimed to work more than 100 hours a week and sometimes sleeps at the office. 

Similarly, reports also have it that Elon Musk has been sleeping in his office at Twitter in recent weeks while managing his other companies, electric vehicle maker Tesla and rocket company SpaceX from Twitter Headquarters.  

His work philosophy includes bringing a small team of highly motivated and capable staff together. 

Since Elon Musk bought twitter on the 28th of October 2022, he has introduced a number of changes which include the Twitter blue verification and its associated fee. 

He raised the verification checkmark to $7.99 from $4.99 and also make it a buying stock unlike how it was exclusively reserved for public figures, brands, politicians, sports persons, and journalists among others. 

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Twitter to Get New “Leader” as Elon Musk Pledges More Working Time to Tesla

Tesla investors have been increasingly concerned about the time that Musk is devoting to Twitter at the expense of Tesla whose stock value has fallen by almost 49 percent.

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Elon Musk and Twitter

Twitter’s new owner and Tesla CEO, Elon Musk has disclosed that he will be dedicating more time to Tesla as Twitter is about to have a new “Leader”, Elon Musk said while testifying in a Delaware court yesterday. 

It could be recalled that soon after Musk completed the acquisition of Twitter in October 2022, he fired the company’s previous chief executive and other senior leaders. 

A week after, he retrenched half of the workforce at the microblogging platform. 

Elon Musk who also doubled as the world’s richest man has been running the social media giant ever since. A development that has unsettled a number of Tesla investors.

Tesla investors have been increasingly concerned about the time that Musk is devoting to Twitter at the expense of Tesla whose stock value has fallen by almost 49 percent.

However, at the court on Wednesday, the tech billionaire noted that he will “reduce his time at Twitter and eventually find a new leader” to run the social media company.

“There’s an initial burst of activity needed post-acquisition to reorganise the company,” Musk was quoted by Reuters. “But then I expect to reduce my time at Twitter,” he added. 

Meanwhile, Elon Musk’s leadership at Twitter so far has been marred with a lot of controversies, changes, opposition and backlashes. 

He had initially disclosed that he would increase Twitter’s monthly subscription fee for verified accounts to $20. A development that was strongly opposed by some users.  However, his gesture to settle for $8 also met some opposition. 

Similarly, many big brands such as Ford, Volkswagen, General Motors, United Airlines and a host of others have suspended paid advertisements on the Twitter platform pending when they will have a clear direction of where Musk is taking Twitter. 

The brands have alleged that Elon Musk intends to open the social media platform to hate speech while Musk himself has hinted to reactivate some suspended Twitter accounts including Donald Trump’s. 

 

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