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Netflix Introduces Ads in UK, US, Others, Cuts Subscription Fee

Netflix on Thursday launched a ‘Basic With Ads’ subscription package in an effort to expand revenue generation.

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Netflix

Netflix, a global leading streaming platform, on Thursday launched a new subscription package in an effort to expand revenue generation.

Subscribers in the United Kingdom, the United States and other ten countries can now opt out for a lower subscription package with four to five ads per hour.

The package called Basic With Ads is similar to the ad-backed HBO Max version from Warner Bros. but lower in subscription fee by $3 and $1 less than about to be launched Disney+ with commercials.

A breakdown of the new ad-backed subscription package showed Netflix will charge Basic subscribers in the United States with ads $6.99 a month, instead of $9.99. In the United Kingdom, Basic with ads dropped to £4.99, down from £6.99.

In Canada and Australia, the streaming platform planned to lower basic subscriptions to 5.99 CAD/month and AU$6.99/month from 9.99 CAD/month and AU$10.99/month, respectively.

According to Bloomberg, Netflix had previously refused advert placement on its platform and pushed its brand as a commercial-free cable alternative. However, with subscriptions stalling in the last two years, the company is forced to explore revenue-generating alternatives.

In the briefing that followed the announcement, the company claimed it has sold out most of its ad inventory for Basic With Ads. It is however unclear, the number of subscribers that would forego a small portion of their subscription fee for higher-internet data and be willing to spend more time watching Netflix movies.

“We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan,” Chief Operating Officer Greg Peters said in a company statement. “While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community.”

Netflix shares jumped $10.77 or 4.79% to $231.48 a share immediately after the package was announced. The shares have been down by $367.40 or 61.50% from the year to date before it pared losses slightly after the news.

Netflix has partnered DoubleVerify and Integral Ad Science to help measure viewability and traffic validity, and also to ensure that the same ads do not show too often.

Ads will run from 15 to 30 seconds each, before and during TV shows and films, Netflix said. The package is optional and would be rolled out globally on November 11, 2022.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Daughter of NNPCL CEO, Mele Kyari, Dies

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Mele Kyari - Investors King

Mele Kyari, the Group Chief Executive Officer of the Nigerian National Petroleum Company Ltd (NNPCL), has lost his 25-year-old daughter.

As at the time Investors King was filing this report, details of her death were sketchy.

The deceased, identified as Fatima Kyari passed away on Friday.

Vice-President Kashim Shettima has condoled with the CEO over the tragic incident.

Shettima, who prayed for the peaceful repose of the deceased, asked God to grant the family members the strength to bear the painful exit of their daughter, who was in her prime.

The Vice-President led other mourners at the funeral prayer, held at the Annur Mosque in Abuja.

 

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Brazil Shuts Down Over 2,000 Betting Sites, Bans Minors 

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Online Sports Events Tickets to Hit $22.1B in Revenue, a 131% Jump in a Year - Investors King

Brazilian authorities have started shutting down more than 2,000 betting sites, including those that sponsor popular football team Corinthians and other first-division clubs, as part of a push to regulate online gambling.

The country has also banned minors from participating in betting in its new rules meant to sanitize the booming sector.

Latin America’s biggest economy is struggling with what Finance Minister Fernando Haddad has called a betting “pandemic,” prompting the government to tighten the screws on the sector.

Since 2018, when Brazil legalised sports betting sites, online gambling has operated in a regulatory free-for-all, subject to virtually no rules or taxes.

Some of the most popular sites take bets on sporting fixtures, but Brazilians have also become hooked on gambling games like Aviator, where players gamble on the flight of a virtual airplane, or the online casino game Fortune Tiger.

President Luiz Inacio Lula da Silva’s government has called time on sites that failed to sign up to new regulations due to take effect in January.

The new rules seek to combat fraud and money laundering and protect users, by for example banning minors from betting.

According to the nation, anyone who is not regularized, or in the process of being regularized, is being taken off the air.

The finance ministry disclosed it had identified 2,040 “suspicious domains” which it had asked the telecoms regulatory agency Anatel to block.

On the blacklist is Esportes da Sorte, which sponsors Corinthians, one of Brazil’s most popular football clubs, as well as Athletico Paranaense, Bahia and Gremio de Porto Alegre.

The ministry said the betting sites would be banned from advertising, “which includes, for example, sponsoring football clubs.”

More than 200 other sites will be allowed to continue to operate after agreeing to the new rules.

Brazil’s central bank estimates that 24 million out of Brazil’s 212 million inhabitants, roughly one in nine people, gamble online.

Lula warned recently that betting was causing many low-income Brazilians to get into debt.

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Swiss Govt Donates €1.2 million in Aid for Flood Victims in Borno

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Flooding in Lagos

The Borno State government has secured a donation of 1.2 million Euros from the Swiss Federation to support victims of the recent floods in the state.

The donation, handed to the Borno State Flood Disaster Relief Fund, was announced by the Swiss Ambassador to Nigeria, Nicolas Lang, who headed a delegation from the Swiss Embassy on a condolence visit to the government house in Maiduguri, the Borno State capital.

Ambassador Lang, who was accompanied by Senior Humanitarian Advisor Nicolas Martin-Achard and Senior Political Advisor Florent Geel, noted that an earlier donation received by the Swiss government was successfully used for its intended purpose which was to aid the Borno Model and help mitigate the ongoing humanitarian crisis in the region.

He emphasized that the donations indicate Switzerland’s continued support to the Borno State government, particularly residents affected by the crisis.

He said, “The earlier contribution was successfully deployed for its intended purpose, supporting the Borno Model and helping to mitigate the ongoing humanitarian crisis in the region.”

“These donations in 2023 and 2024 demonstrate Switzerland’s continued support and solidarity with the Borno State Government and the people of Borno affected by the crises.”

Meanwhile, Governor Babagana Zulum, on behalf of the people of Borno State, thanked the Swiss government for their support describing it as generous, especially in this difficult time.

He thanked the ambassador for his visit and solidarity.

Zulu said, “On behalf of the government and the people of Borno, I extend our heartfelt gratitude to the Swiss government for their generous support during this difficult time. We also appreciate Ambassador Lang and his delegation for their visit and expressions of solidarity.”

He noted that the donation would play a crucial role in bringing the needed relief to the affected victims and pledged that the funds would be transparently and efficiently utilised.

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