Kenyan logistics startup that connects clients to drivers Sendy, has partnered with Facebook parent company Meta, through the Innovation growth hub (IG Hub) to train small business owners and entrepreneurs in Kenya and Nigeria.
The two-day training which is slated to hold between September 28 and 29 will educate business owners and entrepreneurs on the necessary digital skills and information they need to acquire to scale their business.
Through its partnership with Meta, Sendy disclosed that these SMEs, Small Business Owners, and entrepreneurs will be empowered on how to leverage digital skills using Meta Platforms; Facebook, Instagram, and WhatsApp to position their business for growth.
They will be trained on how to amplify their business online presence, target customers on social media, as well as creating engaging ads, virtual stores amongst others, on the different social media platforms.
Speaking on the program CEO and founder of Sendy Mesh Alloys said, “Social media has evolved to be a critical enabler supporting the growth of many businesses.
“We believe that this partnership with Meta through the IG Hub will provide a platform for businesses to leverage the power of digital platforms for growth. This also speaks to our continued efforts to empower more businesses using our solutions”.
Also commenting on the program is the CEO of IGHub Daniel Chinagozie who said, “In 2022 Innovation Growth Hub (IGHub) is working with META formerly Facebook to train 8000 Small Business owners in Nigeria, and this IGHub is working with organizations and clusters to reach small businesses and Sendy has shown great interest in their customers and SMEs within their network and is partnering with IGHub to reach Business owners with MetaBoost Training”.
Since its inception, the Meta Boost training has helped thousands of small and medium-sized businesses across Africa, to learn how they can use digital tools to scale their business.
