Audiobooks have been proven to aid and enhance vital literacy skills such as Pronunciation, Vocabulary, Fluency, Comprehension, etc. Its greatest benefit is the ease of use.
Audio streaming and Media services provider, Spotify through its CFO Paul Vogel disclose that the music streaming platform will soon begin testing and trialing audiobooks as the company plans to continue to expand its portfolio of products.
Vogel disclosed that Spotify sees opportunities for growth in both its established markets and its developing markets. Vogel made this comment on Wednesday at the 2022 Evercore ISI 2nd Annual Technology, Media & Telcom Conference.
He said;
“It’s going to come out reasonably soon, but I would say don’t expect that to be the last change or improvement we make on the audiobooks offering”.
Vogel said the company sees its foray into audiobooks as similar to its entrance into the podcasts market. He noted that Spotify was able to offer users an enhanced UI for listening to podcasts and that the company will do the same for audiobooks.
“When it comes to podcasting, we give you a better experience,” Vogel said. “There was no reason for you to switch from whatever you used for podcasts to Spotify unless we created an environment where it was better and easier for you. And we think there are similar opportunities in audiobooks where we can really innovate and create something that is different.”
Spotify believes that there are lots of ways it can add audiobooks to its platform and create an environment that can rival other audiobook players, which includes the likes of Amazon’s Audible, Audiobooks.com, Scribd, and more.
Vogel also sees the addition of audiobooks on Spotify as a growth opportunity for publishers and authors. He also sees the upcoming launch as a way to help grow the books and audiobooks market in general.
Spotify has already been inching toward an audiobook product over the past year.
