A spate of violent attacks on Uber passengers and drivers in South Africa has prompted the company to develop a new safety measure tool to reduce such incidents.
In response to the incessant attacks on Drivers and riders, Uber South Africa has launched an audio recording safety feature that enables riders and drivers to record the trip for evidence collection, in case of safety incidents.
The in-app function will be piloted in the South African cities of Pretoria and Johannesburg from September 8, 2022.
According to Uber sub-Saharan Africa GM, Kagiso Khaole, while speaking at a press event, he disclosed to journalists that the new audio-recording feature tool will improve the overall quality of evidence collected on the safety cases reported by riders and drivers.
He said; “By logging a safety incident along with the recording, the rider or driver gives Uber permission to access the file for investigation purposes.”
“We believe this feature will improve the conduct of users of the Uber app, as drivers and riders hold each other accountable every step of the way,” he continued.
The feature, which allows users to press the shield icon on the app and select ‘record audio’, which has been requested by drivers at previous roundtables that the company has hosted.
“The audio file is encrypted and stored on the respective rider and driver’s devices, but no one can listen to the audio – not even Uber. The audio can only be accessed and listened to if the rider or driver decides to submit a safety report,” Khaole explained.
He added that the company is always looking at ways to improve the safety of the app, citing that all trips are tracked.
“The RideCheck feature can detect unusual routes and loved ones of users can follow their route in real-time, and they can get private emergency help through the app at the push of a button,” Khaole concluded.
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Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy
Grey, a leading cross-border fintech company, has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design.
This strategic move aligns with the company’s dynamic plans to expand its footprint in the global market.
The company’s transformation was unveiled on its social media platforms on Monday, November 27, 2023. Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence. The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
Idee Obong, The CEO and founder of Grey, shared insights into the rationale behind the rebranding, stating, “As we chart our course toward serving a global audience, we recognized the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Femi Aghedo, Co-founder of Grey, emphasized the strategic timing of the brand evolution, stating, “The timing simply felt right to evolve our brand. Our growth and evolution as a business needed to be reflected tangibly. We are dedicated to ongoing innovation, adapting our services to meet the dynamic needs of our customers. Our core mission is to provide seamless and secure cross-border payment solutions, empowering businesses and individuals in the global economy. We eagerly anticipate the future of fintech and the opportunities it presents for us to impact the industry positively.”
Furthermore, customers can expect a more innovative and interconnected user experience when engaging on their platforms. As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.
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