Another privacy regulator has imposed a fine on Google for illegal data practices. The Spanish Data Protection Agency (AEPD) accused Google of transferring users’ data to third parties illegally and also hindering their right to erasure.
The privacy regulator slammed the leading search engine with a 10 million Euro fine, saying Google transferred information of citizens, including their identification, e-mail address, etc to third parties.
It should be recalled that in September 2020, the French data protection authority imposed a $57 million fine on Google, its highest penalty under the new law, for failing to disclose how its users’ data is processed. Later in the same year, the French regulator fined Google and Amazon €100 million ($120 million) and Amazon €35 million ($42 million) for using tracking cookies without users’ consent.
In Google’s latest fine, the Spanish regulator said Google’s actions contravene Articles 6 and 17 entrenched in the European General Data Protection Regulation (GDPR).
In a statement announcing the fine, AEPD said: “Google LLC acted as controller of the analysed processing, which was conducted in the United States. In the case of disclosure of data to third parties, the AEPD has found that Google LLC sent information of requests made to it by citizens, including their identification, e-mail address, the reasons given, and the URL claimed to the Lumen Project. The task of this project is to collect and make available requests for the removal of content, and the Agency, therefore, considers that, since all the information contained in the citizen’s request is sent for inclusion in another publicly accessible database and for dissemination via a website, the purpose of exercising the right of erasure results in practice frustrated.
“This communication of data by Google LLC to the Lumen Project is imposed on the user who intends to use Google forms, without the option of objecting to it and, therefore, without a valid consent for such communication to be made. Establishing such a condition for the exercise of the right to erasure granted to data subjects is in breach of the General Data Protection Regulation by generating “an additional processing of the data contained in the request for erasure when communicating them to a third party,” the Agency added.
Responding to the fine, Google stated that it has started reviewing the fine and will continue to engage regulators on privacy and how to reassess its practices.
“We’re always trying to strike a balance between privacy rights and our need to be transparent and accountable about our role in moderating content online. We have already started reevaluating and redesigning our data-sharing practices with Lumen in light of these proceedings”, Google noted.
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Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy
Grey, a leading cross-border fintech company, has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design.
This strategic move aligns with the company’s dynamic plans to expand its footprint in the global market.
The company’s transformation was unveiled on its social media platforms on Monday, November 27, 2023. Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence. The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
Idee Obong, The CEO and founder of Grey, shared insights into the rationale behind the rebranding, stating, “As we chart our course toward serving a global audience, we recognized the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Femi Aghedo, Co-founder of Grey, emphasized the strategic timing of the brand evolution, stating, “The timing simply felt right to evolve our brand. Our growth and evolution as a business needed to be reflected tangibly. We are dedicated to ongoing innovation, adapting our services to meet the dynamic needs of our customers. Our core mission is to provide seamless and secure cross-border payment solutions, empowering businesses and individuals in the global economy. We eagerly anticipate the future of fintech and the opportunities it presents for us to impact the industry positively.”
Furthermore, customers can expect a more innovative and interconnected user experience when engaging on their platforms. As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.
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