Connect with us

Business

Regulate Alcohol Marketing, Advertising and Sponsorship – Says WHO

World Health Organisation decries the use of ‘sophisticated online marketing techniques for alcohol marketing and called for regulation

Published

on

Alcohol

In its new publication released on Tuesday, World Health Organisation decries the use of ‘sophisticated online marketing techniques for alcohol marketing and called for regulation.

The new way of marketing alcohol is today being done “across national borders – often by digital means. And in many cases regardless of the social, economic or cultural environment in receiving countries.”

Worldwide, 3 million people die each year as a result of harmful use of alcohol – one every 10 seconds – representing about 5 percent of all deaths.

A disproportionate number of these alcohol-related deaths occur among younger people, with 13.5 percent of all deaths among those who are 20–39 years of age being alcohol-related.

Director-General, WHO, Dr. Tedros Adhanom Ghebreyesus, said  “Alcohol robs young people, their families and societies of their lives and potential. Yet despite the clear health risks, controls on the marketing of alcohol are much weaker than for other psychoactive products.

“Better, well enforced and more consistent regulation of alcohol marketing would both save and improve young lives across the world,” he asserted.

A digital revolution in marketing and promotion

In the report: One of the biggest changes in recent years to alcohol marketing is the use of sophisticated online marketing.

“Specific social media adverts are especially effective at using such data, with their impact strengthened by social influencers and sharing of posts between social media users,” the report read.

“The rising importance of digital media means that alcohol marketing has become increasingly cross-border, said Dag Rekve of the Alcohol, Drugs and Addictive Behaviours Unit at the World Health Organization.

Sponsorship of sporting events

According to the report, “sponsorship of major sporting events at global, regional and national levels is another key strategy used by transnational alcohol companies (which are gaining increasing dominance in the production and branding of alcohol beverages).

“Such sponsorship can significantly increase awareness of their brands to new audiences. In addition, alcohol producers engage in partnership with sports leagues and clubs to reach viewers and potential consumers in different parts of the world,” it concluded.

The high rate of the e-sports market has become another opportunity for companies to sponsor events and in turn, increase international sales.

According to an analysis of the 100 highest-grossing box office, U.S. branded alcohol was shown in almost half of the movies shown between 1996 and 2015,

Highlights of the report:

  • The lack of regulation to address cross-border marketing of alcohol is of concern for children and adolescents, women, and heavy drinkers.
  • A focus on marketing to specific audiences – Heavy and dependent drinkers are another target for marketing efforts since in many countries just 20 per cent of current drinkers drink well over half of all alcohol consumed. Alcohol-dependent people frequently report a stronger urge to drink alcohol when confronted with alcohol-related cues, yet they rarely have an effective way to avoid exposure to the content of the advertising or promotion.
  • Call for Partnership
  • Dag Rekve called for a partnership to make it easy for countries to be able to regulate alcohol marketing and control their jurisdiction.
  • The WHO report concludes that national governments need to integrate comprehensive restrictions or bans on alcohol marketing, including its cross-border aspects, into public health strategies.

Data by Statista shows that in Nigeria:

  • Revenue in the Alcoholic Drinks market amounts to US$31.76bn in 2022 and is expected to grow annually by 11.95 per cent.
  • Per person revenue of US$146.50 is generated in 2022.
  • By 2025, 1 per cent of spending and 1 per cent of volume consumption in the Alcoholic Drinks market will be attributable to out-of-home consumption, for instance, in bars and restaurants).
  • In the Alcoholic Drinks market, volume is expected to amount to 19,537.6mltr by 2025. The market for Alcoholic Drinks market is expected to show a volume growth of 1.0% in 2023.
  • The average volume per person in the Alcoholic Drinks market is expected to amount to 88.09ltr in 2022.

Continue Reading
Comments

Business

Dry Cleaners Set to Tap into $165 Billion Global Cleaning Industry

Published

on

The Fabric Professionals and Dry Cleaners Association of Nigeria (FPDA) is gearing up to host the “Clean Show Africa 2024” conference.

This conference aims to expose over 25,000 dry cleaners to the vast opportunities present in the global cleaning and hygiene industry, valued at a staggering $165 billion.

Scheduled to take place on May 28–29, 2024, in Lagos, the event is themed “Positioning Africa’s fabric and hygiene industry for excellence.”

It comes at a crucial time when Nigeria’s dry cleaning industry is experiencing steady growth, with projections indicating a 6.4% annual increase over the next decade.

According to Enibikun Adebayo, Chairman of FPDA, Nigeria’s dry cleaning industry was valued at $8.4 million in 2019.

However, this figure is expected to rise significantly, presenting a ripe opportunity for stakeholders to tap into.

Adebayo emphasized the importance of collaboration within the industry to fully leverage its potential.

“A year ago, we launched FPDA of Nigeria. We are also using the platform to educate our members to be better professionals,” stated Adebayo, highlighting the association’s commitment to enhancing professionalism and standards within the sector.

The conference will shine a spotlight on women in the dry cleaning business, recognizing their pivotal role in driving the industry forward. Reports have shown that dry cleaning businesses are often better managed by women, and the event aims to provide them with the necessary support and resources to thrive.

Ruth Okunnuga, Managing Director of Wasche Paint Nigeria, expressed the need to revolutionize Nigeria’s dry cleaning and laundry industry, emphasizing the lack of proper structure and investment.

She stressed the importance of data collection for effective planning and growth within the sector.

Joseph Oru, Managing Director of Zenith Exhibition, highlighted the conference’s objective of engaging the Federal Government to establish training institutions for dry cleaners. Such institutions would play a crucial role in equipping professionals with the skills and knowledge needed to meet global standards.

As Nigeria’s dry cleaning industry prepares to tap into the vast opportunities offered by the global cleaning market, the Clean Show Africa 2024 conference stands as a pivotal platform for collaboration, innovation, and growth within the sector.

With a focus on excellence and professionalism, stakeholders aim to position Nigeria as a key player in the dynamic and lucrative cleaning and hygiene industry.

Continue Reading

Business

Nigeria-Taiwan Commerce Falls to $500m in 2023

Published

on

U

The Chief of Mission to the Taiwanese Government in Nigeria, Andy Liu, has said that the trade relations between Nigeria and Taiwan drop to $500 million in 2023 from $1 billion in 2021.

Liu made these comments during the 2024 Taiwan Business Forum held in Lagos.

According to Liu, Nigeria’s status as a net exporter of agricultural products, particularly sesame seeds has historically fueled the trade between the two nations.

However, the peak in trade experienced in 2021, buoyed by increased demand for Nigerian agricultural goods, notably declined in subsequent years.

“The highest peak of trade reached about $1 billion in 2021. It was the peak of COVID-19, with Nigerians enjoying surplus trading with Taiwan. We imported more of Nigeria’s agricultural products, such as sesame, aside from oil-related products. In 2021, we had a huge demand for agricultural products for our food processing industries,” Liu stated.

However, the trade dynamics shifted in the following years, leading to a significant decline in trade volume.

Liu attributed this decline to a normalization of demand following the peak in 2021, resulting in a reduction in trade value to $500 million by 2023.

Despite this decrease, Liu remained optimistic about the future trajectory of trade relations between the two countries.

“We might see some level of increase in the near future,” Liu enthused, highlighting Nigeria’s continued significance as a destination for Taiwanese businesses.

In addition to discussing trade volume, Liu addressed the issue of counterfeiting and piracy, which has affected Taiwanese products globally.

He said the Taiwanese government is working to combat this challenge by showcasing the quality of Taiwanese products and providing after-sale services.

“We have been having our delegates visit the world to prove that we are victims of piracy, but we are going to use the platform to show that we have good and quality products to let the world know who the true providers of these quality goods are,” Liu affirmed.

The President of Globe Industries Corporation, David Hwang, echoed concerns about counterfeit products, attributing the decline in profit margins to the influx of counterfeit goods from China.

Hwang emphasized the need for partnerships to address this issue and foster mutually beneficial trade relations.

Responding to the developments, the Director-General of the Nigerian Association of Chambers of Commerce, Industry, Mines, and Agriculture (NACCIMA), Sola Obadimu, commended the Taiwanese focus on African businesses and the quality of their products.

He pledged NACCIMA’s continued collaboration with Taiwanese companies to drive business growth for both nations.

As Nigeria and Taiwan navigate the challenges posed by fluctuating trade volumes and counterfeit goods, stakeholders remain committed to fostering resilient and mutually beneficial economic ties.

The 2024 Taiwan Business Forum served as a platform for dialogue and collaboration, laying the groundwork for future cooperation between the two nations.

Continue Reading

Business

Nigeria Advances Plans for Regional Maritime Development Bank

Published

on

NIMASA

Nigeria is making significant strides in bolstering its maritime sector with the advancement of plans for the establishment of a Regional Maritime Development Bank (RMDB).

This initiative, spearheaded by the Federal Government, is poised to inject vitality into the region’s maritime industry and stimulate economic growth across West and Central Africa.

The Director of the Maritime Safety and Security Department in the Ministry of Marine and Blue Economy, Babatunde Bombata, revealed the latest developments during a stakeholders meeting in Lagos organized by the ministry.

He said the RMDB would play a pivotal role in fostering robust maritime infrastructure, facilitating vessel acquisition, and promoting human capacity development, among other strategic objectives.

With an envisaged capital base of $1 billion, RMDB is set to become a pivotal financial institution in the region.

Nigeria, which will host the bank’s headquarters, is slated to have the highest share of 12 percent among the member states of the Maritime Organization of West and Central Africa (MOWCA).

This underscores Nigeria’s commitment to driving maritime excellence and fostering regional cooperation.

The bank’s establishment reflects a collaborative effort between the public and private sectors, with MOWCA states holding a 51 percent shareholding and institutional investors owning the remaining 49 percent.

This hybrid model ensures a balanced governance structure that prioritizes the interests of all stakeholders while fostering transparency and accountability.

In addition to providing vital funding for port infrastructure, vessel acquisition, and human capacity development, the RMDB will serve as a catalyst for indigenous shipowners, enabling them to access financing at favorable terms.

By empowering local stakeholders, the bank aims to stimulate economic activity, create employment opportunities, and enhance the competitiveness of the region’s maritime sector on the global stage.

Continue Reading
Advertisement




Advertisement
Advertisement
Advertisement

Trending