A new study from Juniper Research has found that the value of global consumer credit card rewards will exceed $108 billion by 2026; rising from $92 billion in 2022. This 15% growth will be driven by an increase in the adoption of co-branded credit cards by retailers in order to boost repeat user engagement.
The new research, Digital Loyalty Programmes: Emerging Trends, Regional Analysis & Market Forecasts 2022 2026, predicts that the global value of credit card rewards will increase, as consumers prefer their loyalty record in one place, instead of multiple apps or physical cards. The research recommends that merchants work closely with loyalty platforms to access this omnichannel approach, or risk losing market share to better-connected competitors.
China – Evolving Market in Digital Loyalty Space
The research found that the value of consumer credit card rewards in China will grow by 18% between 2022 & 2026; as consumer awareness of loyalty programmes rises in the digitally savvy Chinese population. Recently, Ascenda and Visa entered into a partnership to roll out a customer loyalty solution for cross-border transactions in China, which the research predicts will fuel user engagement with loyalty programmes and drive growth. Given its digital leadership, the research recommends China as a favourable market to offer coalition-based loyalty programmes via credit cards.
Personal Credit Cards Ahead of Corporate Credit Cards
The report found that the total value of personal credit card rewards will be triple that of corporate credit cards in 2026. While corporate cards are often used for travel purposes, this significantly reduced during the pandemic, with steady growth anticipated as the situation normalises. The research identified personal credit card reward programmes as being high value due to the extremely competitive nature of the market, which has forced reward values upwards. The research recommends that payment providers enter into strategic partnerships with specifically desirable retailers or brands to exploit the full potential of credit card reward schemes, or they will fall behind more appealing alternatives.
M-Pesa Rallonge, Financial Inclusion Takes Another Step
M-Pesa Rallonge service, M-Pesa is simultaneously facilitating the process of financial inclusion for all while also improving lives for the better
VodaCash, in partnership with Access Bank, launched its new service M-Pesa Rallonge this Tuesday, December 6th, 2022.
A joint press conference was hosted at Silikin Villag before officially launching the product. Pamela Ilunga, Deputy Managing Director of Vodacom Congo, and Hashim Mukudi, Managing Director of VodaCash, were present along with Access Bank Commercial Director, Adrien Chensham Mbele.
With the M-Pesa Rallonge service, M-Pesa is simultaneously facilitating the process of financial inclusion for all while also improving lives for the better. Currently, over 20% of the daily transactions are canceled due to insufficient balance. For customers, this can be frustrating, especially in emergency situations.
In her opening speech, Pamela Ilunga, Deputy Managing Director of Vodacom Congo, stated, “M-Pesa has been on a journey since its introduction in 2012. Undeniably, M-Pesa has been a solution to financial inclusion for the population of the DRC as well as complementing our different customers’ lifestyles. This has made us the mobile financial institution of choice.”
This partnership with Access Bank allows VodaCash to advance on its mission to provide accessible financial services to remote areas and ensure all Congolese have access to basic necessities. Initially, the focus was providing fundamental services such as domestic money transfers and the purchase of airtime. Over time, M-Pesa has expanded to include services such as forex, paying TV, and bills.
Hashim Mukudi, Managing Director of VodaCash, also announced that “several more collaborations with M-Pesa are coming up, each tailored towards advocating inclusivity and improving customers’ lifestyles, aligning with the 2030 SDGs ‘No poverty’ and ‘reducing equality’. “
Pamela Ilunga added, “At Vodacom, we believe that ‘Together We Can’. We can make an impact on the economy. We can participate in and promote the digital revolution that is currently taking place in the DRC. M-Pesa Rallonge is only the first of several more services we are developing to improve lives and facilitate access to financial services using eco-responsible processes.”
The Deputy Managing Director of Vodacom Congo closed her speech by commending their partner, Access Bank, for sharing the same vision of “responding to the real needs of the Congolese population to financial inclusion and providing a platform that will allow its customers to use this new product.”
Instant Payment Transactions to Surpass 376 Billion Globally by 2027
The number of instant payment transactions to grow by 289% globally exceed 376 billion globally by 2027; increasing from 97 billion in 2022
A new study has found that the number of instant payment transactions will exceed 376 billion globally by 2027; increasing from 97 billion in 2022, a 289% growth.
The study predicts that an increased roll-out of instant cross-border payment schemes in multiple countries will drive this growth by enabling businesses and consumers to benefit from greater speed and efficiency.
This efficiency is gained by processing payments over instant payment rails, which provide time and cost savings, while also offering greater transparency over transactions to stakeholders than traditional payment rails.
An instant payment is any payment outside of a card network that is capable of receiving funds in 10 seconds or under.
Regulators to Play Key Role in Cross-border Instant Payments
The report forecasts that cross-border transactions will grow at a faster rate than domestic transactions globally. It anticipates that cross-border transactions will rise from 631 million payments globally in 2022 to over 6 billion in 2027. The creation of instant payment schemes by international bodies, such as the EU, and an increase of bilateral agreements between these bodies will be key drivers of growth over the next five years.
These bodies will be essential in creating cross-border instant payment networks, as they have the capital and influence to connect disparate payment schemes across different geographical regions in order to maximise the value proposition of instant payments. In turn, the report recommends that regulators increase partnerships with international bodies to broaden payment schemes and expand access to instant payment services.
Greater Efficiency to Drive Business Adoption
Additionally, the report predicts that the increased time and cost efficiencies, and the improved cashflow management of using instant payments will be primary factors in influencing businesses to adopt. This will contribute to the total value of instant payment transactions rising from $6 trillion this year, to $33 trillion in 2027.
M-Pesa Launches M-Pesa Rallonge
Vodacash is launching its new service M-Pesa Rallonge in the DRC to allow customers to financial assistance from their cell phones.
M-Pesa Rallonge is a new service dedicated to M-Pesa users with zero or insufficient balances. Users will be able to take advantage of this service to get an instant overdraft and top up their balance to make a transaction, such as:
- Send money without withdrawal fees;
- Purchase Credit for oneself;
- Purchase Packages for oneself;
- Purchasing Products;
- Resubscription to cable channels such as Canal+, Startimes, Easy TV, and Bleusat, except DStv, which only supports payment in dollars.
According to Hashim Mukudi, Managing Director of Vodacash, “M-Pesa continues to provide the DRC with the solutions that can benefit the population and promote digital and financial inclusion. Together we can drive economic development and provide services to those in dire need of access to financial services in rural and remote areas.”
Customers with an active premium account who make regular transactions via M-Pesa will be eligible for the offer. The overdraft is currently only available in Congolese francs, and its limit ranges from 50 to 100 thousand FC, subject to interest charges and penalties for violating the terms and conditions.
M-Pesa is the market leader in the Central and East African regions and the DRC. With a wide range of value-added products and services tailored to the purchasing power of the Congolese population, M-Pesa is the largest mobile money brand with a substantial 61% market share, a 10% contribution to GDP, and over 6 million customers.
M-Pesa also has the largest distribution coverage to ensure service availability to beneficiaries and a rich ecosystem of products to encourage customers to make more digital transactions.
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